Menu

Agathe MARIAN

PARIS

En résumé

Mes compétences :
Advertising
Strategic Marketing
Digital Marketing
Brand management
Social Media Marketing

Entreprises

  • TBWA/Media Arts Lab - Global Strategic Planner

    2012 - maintenant Advertising for an an iconic technology brand from London and Los Angeles.
    Brand and product strategy: smartphones + tablets + apps + computers + portable media players.
    Leading global (USA, EU, Asia) and local briefs for TV, print, OOH, digital.
    International consumer research.
  • BETC Euro RSCG Paris - Intern Strategic Planner

    Pantin 2009 - 2009 Kraft Foods, SFR, Evian, La Poste, McDonald's.
  • DDB Paris - Strategic Planner

    2009 - 2012 • Planned the strategies and wrote the creative briefs for TV, print and digital campaigns on UNILEVER, JOHNSON & JOHNSON, LACTALIS (market-leading dairy products), FLEURY-MICHON (charcuterie and ready-meals) and VOYAGES-SNCF. Responsibilities included qualitative and quantitative research, insight-gathering, campaign evaluation, marketing and brand planning, portfolio management etc.

    • Achieved a brand consulting mission for the launch of CARREFOUR in the Moroccan market, including qualitative consumer research, running client workshops and writing the brand platform

    • Developed the long-term brand positioning for UNILEVER's Maille and BOUYGUES IMMOBILIER (major French property developer)

    • Led client workshops and wrote new brand platform for VOYAGES-SNCF (leading travel website)

    • Have had plenty of experience on international accounts, tailoring international strategies and creative work for the French market for both PHILIPS and the Canadian Tourism Commission; plus presenting to PEPSICO about the relationship between French people and their food for DDB Mumbai.

    • Worked on the winning MINI BMW and Cinna-Ligne Roset (luxury furniture) pitches
  • BETC Euro RSCG Paris - Intern Copywriter

    Pantin 2008 - 2008 Peugeot, Le Parisien & Monoprix.
  • Hachette Littératures - Editorial assistant

    2006 - 2007 Maintenant by Ségolène Royal & Marie-François Colombani, Devenir Mort by Christophe Paviot, Candidat Rebelle by José Bové.
  • Aragorn for Nina Ricci - Blogger

    2006 - 2007

Formations

  • Sciences Po Paris

    Paris 2007 - 2009 Master

    social science , business fundamentals, strategy, economics, law and management, brand strategy, brand communication strategy, digital marketing, media and new media, public opinion, qualitative and quantitative studies, public speaking, rhetoric, writing, visual semiotics
  • Université Paris 3 Sorbonne Nouvelle (Paris)

    Paris 2005 - 2007 Maîtrise LLCE Anglais

    Littérature anglaise et américaine
  • Lycée Lakanal Hypokhâgne Khâgne

    Sceaux 2003 - 2005 Anglais

Réseau