En résumé

The variety of knowledge and skills in Global Marketing, Business Administration, Management Information System and three years of work experience in the filed of sales&Marketing, provide endless benefits to any organization including:

• support marketing decision making,
• managing the marketing aspects of the business,
• It enables us to share information and work together virtually.
• It helps us as marketers to collaborate with customers on product designs and customer requirements.
• It addresses operational needs through customer management systems that focus on the day-to-day processing of customer transactions from the initial sale through customer service.
• The availability of the customer data and feedback can help the company align their business processes according to the needs of the customers. The effective management of customer data can help the company perform direct marketing and promotional activities.
• Information is considered to be an important asset for any company in the modern competitive world. The consumer buying trends and behaviors can be predicted by the analysis of sales and revenue reports from each operating region of the company.

MIS and Marketing not only indicate how things are going, but also why and where performance is failing to meet the plan.

the American academic "Philip Kotler" has defined the combination of "Information System and marketing" more broadly as "people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers."

Jobber (2007) defines it as a "system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis."

Mes compétences :
Microsoft Office
Visual Basic
Sales Force
Business Process Management
Système d'information
Content Management System


  • ReportLinker - Enterprise Solutions Specialist

    Lyon 2015 - maintenant ☞ Advising seniors on Business Insights acquisition for business strategy & development across all industry verticals. Portfolio of international corporate clients; notably 50% US, 25% Asia, 25% Europe.

    ☞ Positioning ReportLinker as a trusted business intelligence platform: wrote with clients from very well known companies case studies on their experience working with us, such as: BASF, Deloitte, IKEA, PwC, Schneider Electric, Whirlpool...
  • Spectronite - Telecommunication Technology - Sales & Marketing Manager

    2015 - 2015 Represented Spectronite at the Mobile World Congress 2015 to launch its inventive technology; established networks with more than 100 leads from around the world
    • Preshow preparation: prepared marketing materials (brochures and email invitations), arranged more than 25 meetings
    • Live demonstrations: differentiated and promoted the new technology and generated brand awareness
    • Preparing to represent Spectronite at Critical Communication World 2015 in Barcelone

  • EuroDev Business Development Group - International Commercial

    Valbonne 2014 - 2014 Business Development for three American companies looking to expand in Europe

    ☞ Market Research & Reporting: supported our American clients to select the future partners through building databases of target segments, identifying prospective clients (Dealers & Distributors) and evaluating their profiles

    ☞ Increased customers acquisition by 15% per month through running a customer acquisition program: calling prospective customers and promoting our products within the European market

    ☞ Prepared Google AdWords campaigns to boost our projects’ websites, to enhance our online existence to promote our products and to make our e-shops reachable by our clients

    ☞ Prepared for the Photokina Trade Show in Germany. Inviting our current and prospective clients


  • University Of Nice Sophia Antipolis - Institut D'Administration Des Entreprises

    Nice 2013 - 2014 Master of Business Administration (Bac+5)

    "Master of Business Administration - Global Marketing" covers General Business and Marketing courses. It is a full-time 6-month degree. the program is preparing me for positions of responsibility in businesses with different sizes, models and industries. It challenges me with problems that require addressing all relevant dimensions of key decisions in a new way.
  • University Of Nice Sophia Antipolis - Institut D'Administration Des Entreprises

    Nice 2012 - 2013 Graduate Degree in Business Administration (Bac+4)

    The Graduate Degree in Business Administration provided me with a broad business background. The curricula gave enough latitude so that I acquired considerable knowledge in all business areas, such as entrepreneurship, finance, Accounting, management, marketing, information systems, and international business.
  • Lebanese International University (Beirut)

    Beirut 2007 - 2011 Bachelor of Business Administration (Bac+3)

    The considerable knowledge of this field, help firms to realize max benefit from investment in personnel, equipment, and business processes. It's a people-oriented field with an emphasis on service through technology. Firms use IS at all levels of operation to collect, process and store data. in the form of information needed to carry out the daily operations and to prepare the strategic plans.