Céline MARS


En résumé

Mes compétences :
Business strategy


  • Astellas Pharma - Health network marketing manager

    Levallois-Perret 2015 - maintenant Targets : regional decision makers / hospital pharmacists
    - Elaboration and implementation of hospital pharmacists national action plan
    - Relationship with cooperative groups (SYNPREFH, SNPHPU, SFPC)
    - Analyse public regional action plan (SROS...) to achieve Astellas objectives and propose actions in collaboration with sales and marketing teams
  • Roche - Oncology Hospital Sales Representative - Avastin in Lung Cancer (NSCLC)

    Boulogne-Billancourt 2014 - 2015 - Establishment analysis in order to propose personalized action plans consistent with national strategy
    - Implementation and follow-up of local action plans to achieve business objectives
    - Develop ethical relationships and partnerships with healthcare professionals
    - Adapt product communication according to segmentation/stakeholders
    - Teamwork, strong cross-functional expertise
    - Knowledge of the environment (Oncology and Onco-pulmonology)

    - Targets : Oncologists, pulmonologists, radiologists and other healthcare professionals

    - Medical centers typology :

    Oncology center : Curie

    University/Teaching hospital : APHP Est (Cochin, Tenon, Val De Grâce, Saint-Louis)

    Private hospital : Saint-Joseph, La Roseraie, Tremblay, Ermont, Sarcelles

    Public/non-teaching hospital : Le Raincy Montfermeuil, Gonesse
  • Roche - Senior Oncology Product manager – Tarceva®

    Boulogne-Billancourt 2012 - 2014 - Participation in short and medium term international strategic reflection - Involvement in international meetings
    - Elaboration of national product strategic plan (Analysis, implementation of action plan, defending budget)
    - Adaptation and modification of communication (campaign, personalization of communication by physician profile ) and the strategy following current events on Tarceva (new segmentation, crisis management after negative data), competitive market/new competitors
    - Reflection, management and animation of lung expert panels (TAE, Rising Stars, Private, Public hospitals => 60 experts)
    - Synergy with Lung Avastin Team and Biomarker scientific liaisons
    - Relationships with cooperative groups (IFCT/GFPC/CPGH)

  • Roche - Oncology Product Manager - Avastin® - Kidney, cerebral, lung cancer

    Boulogne-Billancourt 2010 - 2012 - Reflection and elaboration of product strategic plan (Market Analysis – positioning – Key messages – Action plans) and budget follow up
    - Partnership with experts (Boards, congress) and cooperative groups
    - Implementation of Ipad for sale reps (European pilot) and reflection for French deployment
    - Creation of promotional campaigns (paper and I-Pad /Two networks) - Chairing of sales reps meeting – Task Force
    - Coordination and management of synergy (communication and actions) between two networks
  • Bayer Schering Pharma - Junior Oncology/Haematology Product Manager - Zevalin®/Mabcampath®/Fludara®

    Lyon 2008 - 2008 - Analysis and exploitation of market data
    - Implementation and follow up of marketing plan
    - Development of relationships with patient association (Implementation of marketing and e-marketing plan)
    - Creation of promotional materiel for sales reps (sales tool kit, web site…)
  • Bayer schering pharma - Oncology Product Manager - Nexavar® - HCC

    Lyon 2008 - 2010 - Development of marketing plan and product strategy
    - Partnership with experts
    - Product/Environment communication campaign (writing – conception – sales arguments)
    - Chairing sales reps seminar - plenary and training, management of operational product group
  • 3 Suisses - Junior E-market manager

    CROIX 2007 - 2007 - Implementation of commercial actions : brief of communication agencies, e-mailing, management of prices and promotions  
    - Commercial follow up of e-shop : analysis of results , writing of monthly reports and commercial actions with guidelines
  • ESPRIT - Sales assistant for women’s clothing

    Ratingen 2003 - 2008