En résumé

30 ans d' expérience en "Marketing & Business Development" dans la grande famille de l'équipement automobile dont 10 ans passés à l'étranger ( UK, Turquie, Espagne).
Une expertise aussi bien avec le premier équipement (OE) qu'avec l'aftermarket (OES, AM) et l'export.

Une pratique opérationnelle des multinationales et des différentes structures de sociétés :Holding , Joint Venture, Business unit, Headquarter, Filiale, Home office.

J'ai participé à plusieurs reprise à l'évolution/restructuration d'équipes commerciales et leurs réorganisations par " Global Key Account" sans notion de frontière.

Un seul mail pour le networking :

Mes compétences :
Business development
Management opérationnel


  • Chris ORION Ltd - Executive Director

    2020 - maintenant Experienced Business Dvp /Sales & Mkg executive in the global automotive industry and lately the EV world, I am now in charge of promoting my CV to headhunters and my network.

    I am now looking for a nice company (as nice as where I just successfully finished my latest mission) and where I would love to work with an international automotive business that needs help getting to grips with the French /European market. I specialize in taking the over sophistication out of market plans and building a no nonsense approach that won't offend domestic sensitivities.
    Want to know what this means? +33(0)628 230 879
  • Nidec PSA emotors - Business Dvp Manager

    2018 - 2019 French Groupe PSA and Japanese Nidec Corporation, through Nidec Leroy-Somer Holding formed on May 2018 a joint venture NIDEC PSA emotors in the field of electric traction motors.
    The Groupe PSA fields five car brands—Peugeot, Citroën, DS, Opel and Vauxhall—as well as a wide array of mobility and smart services under its Free2Move brand, and aims to become a great carmaker and the preferred mobility provider.
    Nidec, the world’s leading manufacturer of small precision motors, has been actively developing a new growth platform with particular focus on automotive business. In its midterm strategic goal Vision 2020 it has targeted to achieve JPY 700 billion to 1 trillion (US$6.4 to 9.1 billion) of sales in automotive sector in 2020.

    Nidec Leroy-Somer, acquired by Nidec on February 2017, is the leading electric motor company in France serving all industry sectors.
    The JV develops state of the art high-performance and competitive electric traction motor range for electrified vehicles—including mild-hybrid (MHEV), battery-electric (BEV) and plug-in hybrid (PHEV) vehicles—to meet the fast growing needs of the global automotive industry.
    The JV will be held 50/50 between the two partners, with an initial investment of €220 million (US$262 million).

    My role is to identify and sell emotors to majors OEM
    My mail :
    My cell : +33 (0)34 36 27 21
  • ALFEN , ICU Charging Equipment - Country Manager FRANCE

    2015 - 2017
  • Robert Bosch Gmbh - Special Project Directors

    Saint Ouen Cedex 2012 - 2014
  • SPX Service Solutions - Regional Sales Director EMEA

    2010 - 2012
  • ITW Delfast - Mkg & Business Dvp Manager

    2007 - 2008 I joined ITW Delfast a very smart company producing automotive components and also metal & plastic fasteners.
    I was in charge of Mkg & business Dvp with Asian OEM's and their tiers so my main scope of action was Eastern & central Europe together with other countries such as UK & Turkey.
    That was done in liaison with our Korean, Japanese & American local teams.

    more info on
  • EXIDE Technologies - Mkg Operation s Director

    GENNEVILLIERS Cedex 1999 - 2006 Following the acquisition by Exide of many companies in Europe I monitored the restructuring and harmonisation of the European sales team both in the OE and the AM together with liaising between the North American zone and the rest of the world.
    I took over the full responsibility of Marketing strategy in Europe an its implementation country by country (January 2002)
  • INCI EXIDE Aku Sanayi AS - Sales & Mkg Director

    1994 - 1999 Transfer of Sales & Marketing Know how in Turkish JV
    OE homologation in Renault PSA Fiat Ford & Hyundai
    Creation of TUDOR network in Turkey with Koç Holding
    Rapid growth of Export sales to Russia & other CIS countries
    Creation of an important Interco sales volume between Inci-Exide Turkey & Exide Europe
  • FULMEN Uk Ltd - Sales & Mkg Manager

    1990 - 1994 Marketing operations
    Assist General Manager
    Creation & monitoring of new innovative sales promotion
    Improved communication between HQ & subsidiary
    Manages Sales team of 5
  • CEAc (Compagnie Européenne d'Accumulateur) - Mkg Manager

    1987 - 1990 Product manager for LV (Light vehicles) & CV (Commercial vehicles) ranges
    Marketing operations for Trade & Mass Merchandisers/Auto centers
    Support to sales Force in France & Europe
  • Britax ( sunroofs) - Product Manager

    1984 - 1987 Launch of a network of specialised distributors
    Marketing operations