Claudius ERHARDY

  • Mason Ewing Corp
  • Advisor & Member of the board

En résumé

American citizenship, fully bilingual French & English and more than 40 years of experience in the Interactive and Entertainment industry.
Thorough understanding of the analog & digital industry, its distribution and business with acumen in multiple domains.

Various experience:
- Retail: Fnac, Toys'r'Us, Auchan Group, Boulanger
- Licensing: The Walt Disney Company
- Distribution: Bandai, Koss, Beyer Dynamic, Chauvet Lighting, Able Planet, Playseat, RaceRoom, VRX, Lamba plc, Kam, Sleek Audio, The Beamz
- Television: Ouatch TV
- Sport & e-Sport Management: 4ES (Formula E)
- Show Organisation: Reed Midem, Disneyland Paris
- e-Payment: Click & Buy

Specifics : Extensive and multiple cross-functional experience from global hardware and software retail to licensing, publishing, development, marketing, trade marketing, advertising, sales, contract negotiations and general management. Dynamic, creative and reliable with proven innovative businesses with the ability to spot and further unrealized business opportunities.

Technical Products (analog & digital)
Marketing, Advertising
Multimedia, Hardware
Professional Sound & Light Systems

Open for new opportunities - available immediately


  • Mason Ewing Corp - Advisor & Member of the board

    Direction générale | Paris 2021 - maintenant Created in 2012 by Mason Ewing, the Mason Ewing Corporation is a holding company based in Los Angeles, CA, USA.


M.E.C. is known in the fashion world for its ready-to-wear garments, but also license products in other fields such as magazines, comics, manga, films, television, toys, video games, cosmetics and will include an innovative theme park project and holiday camps.

    Mr. Ewing endured years of abuse as a youth, resulting in blindness by the age of 14. Crushed by the system and receiving no help from the French administration, he decided against all odds to launch a clothing line, dedicated to the memory of his mother who was a model and stylist. Under the Baby Madison logo, which features the image of a baby who is a cultural mix of multiple origins and race, braille is printed so that the visually impaired can recognize the color and the baby’s pose, all by touch – allowing them the power of choice. Several personalities support Mr. Ewing’s endeavors, including Laurent Petitguillaume who has presented several fashion shows. Thanks to his sponsors Emmanuel Petit and Oliver Lapidus, Mr. Ewing has become a “serial creative,” and launched Madison Color, Ewing’s primary brand with a simple message: “No Race, All Equal. No Handicap, No Difference.”

    All products are sold online at M.E.C.’s website, and the brand enjoys platforms on social media as well as help from sports sponsors. Mr. Ewing’s dream is to one day open a flagship store in Paris.

    Intentionally disruptive, Mr. Ewing entrusts the logistics to a company that is committed to social justice and fights for the environment by minimizing his carbon footprint throughout the entire manufacturing process. Part of the proceeds from M.E.C.’s products are donated to his association SOS Madison Int'l, which fights for handicapped and abandoned children around the world.

    The company is actually processing a fund raising.
  • Viva Technology (Publicis Group) - Bilingual Interviewer

    2019 - 2019 In charge of interviewing in English and in French, different personalities during the 2019 Vivatech International Event
  • Le Castor - CEO

    Direction générale | 2018 - 2020 In 1992, Le Castor was the first to design a new men’s exclusive and patented underwear concept with no negative effects, unlike briefs (over-intense heat) or traditional boxer shorts (no support). The boxer shorts of Le Castor are underwear for men who believe that comfort is essential, from S to 6XL. Le Castor is the original designer and manufacturer of a unique style of men’s boxer shorts with a comfortable inner pouch. To really understand the difference, try a Castor, the « Original Caleçon ». All products are hand-made in France.
    I took over this company as a challenge, in a totally different area of expertise.
  • Respect Zone - Member of the Steering Committee (Volunteering)

    2017 - 2018 Online safety is everyone’s concern - from preschoolers to grandparents. Respect Zone brings a unique, international perspective to the problem of building a safer internet

    Respect Zone is a freedom of speech powered concept which aims at encouraging more individual, more media and more brand to open their comment while increasing drastically the bullying and hate trends online. Respect Zone encourages a Respect by Design web for the sake of more freedom of speech, less violent and abusive and therefore helping out the e-democracy

    Respect Zone has become the leading and respected French Non-Profit and Non-Governmental Organization combating online violence. Respect Zone helps prevent Hate over the Internet, Bullying, Discrimination, Racism, Anti-Semitism, Non-Consensual Sharing of Intimate Images , Sexism, Homophobia and Incitement to Violence. While supporting free expression, it has devised an effective and open labeling system to promote tolerance by means of counter-speech. Respect Zone helps individuals to think on a preventive mode before they share or post online. Its goal is to build on this success and become an influential international global organization helping to overcome and prevent cyber-violence

    Respect Zone is a self-certifying ethical label which is easy to use and to display, available to everyone abiding by the Respect Zone Charter (available on the Respect Zone website in various languages), and more broadly to the principle of respect over the Internet. Respect Zone is a positive label, aiming at cooling down social networks and at displaying respect online
    Respect Zone Charter implies that when displaying the label one should refrain to post non respectful comment and moderate its RespectZone pages and criticize content or delete if such a content is consistent with Bullying, Racism, Anti-Semitism, Sexism, Homophobia, Stigmatism of Disabilities, and Violent Radicalization
  • Ouatch TV - Board Advisor

    Paris 2016 - 2019 OUATCH TV is a network dedicated to High-Tech, Innovation, Digital & Lifestyle news
    24/7 broadcast TV + digital TV with full online distribution
    Reaching millions of households via all set-top boxes + free apps & access on PC, Mac, Apple TV, iOs, Android...
    12 shows, Daily Special Editions for Special Events, 19 journalists & anchors, over 300 shows produced per year and growing
    Shows focused on Mobility, Internet of Things (smart objects), video games, Apple ecosystem, Android ecosystem, new medias & broadcast industry, digital family entertainment including cars, food, comics, movies, trends, contemporary art, toys and more to come
    Most shows are shot and aired live with full interaction via social networks
    Multiple official media partners such as Int'l CES (Las Vegas), IFA (Berlin), NAB Show (Las Vegas), IBC (Amsterdam), Satis (Paris), Paris Games Week (Paris), MWC (Barcelone)...
    Broadcasting from Paris
  • 4ES - Strategy, Product, Marketing & New Business Manager France

    2015 - 2016 International Sports Management & Consulting Agency
    Sports Financial Services
    Sportainment & E-Sportainment
    Brand Building & Social Experience
    Sports Performance
    Innovation & Technologies
    In charge of promoting the Formula E licence
  • Bigben Interactive - Consultant

    Lesquin 2015 - 2015 Big Ben is a major player in the video game accessories & software, cellphone accessories and audio
  • Beauté Santé Nu Skin - Executive

    Paris 2014 - maintenant A company that combines innovative personal care products with ingredients that subscribed to the philosophy of “all of the good, none of the bad” and a generous business opportunity that would attract high-caliber salespeople
    For over 30 years, Nu Skin has demonstrated a distinctively different approach to business, with an innovative concept of premium quality products and a uniquely compelling global business opportunity
    Nu Skin is differentiated by its ability to demonstrate that they truly have the best people, product, culture, and opportunity in the direct sales, skin care, and wellness industries. As the premier anti-aging company, Nu Skin sets the standard
  • Joseph Erhardy, Sculptor - In charge of the Protection and the Management of the Artwork

    2012 - maintenant Joseph Erhardy, my father, was born in Welch, West Virginia (USA) in 1928 (as Josef Herzbrun). In 1949, in full vogue of the American abstract movement, he left his native country and went to Florence (Italy) and studied classical sculpture at the Accademia di Belle Arti. In Rome, he became the assistant of Mirko Basaldella, who was himself the assistant of Arturo Martini, much admired by Joseph Erhardy. After an abstract period, he returned to the figure at the end of the sixties. Artistically speaking, he feels close to an international group of friends, painters and sculptors of his generation, who have been living in Paris since the 50s, including Sam Szafran, Raymond Masson, Roseline Granet, Philippe Roman and Francois Jousselin. Joseph Erhardy died in Paris (France) on the 1st of May, 2012
  • AX6 Tech - President & Founder

    2008 - 2014 Exclusive French distributor for:
    Car simulation: RaceRoom, Playseats & VRX
    Audio & Light products for deejays, musicians & theaters: The Beamz, Kam, KamKase, Skeleton Stands, Skeleton Cases & Odyssey
    Activity transferred to Big Ben
  • Reed Exhibitions - Consultant

    Puteaux 2004 - 2004 Reed MIDEM focuses on three dynamic business sectors: entertainment, the Internet and real estate with high-end trade shows held in renowned venues
  • Disneyland Paris - Consultant

    Chessy 2004 - 2004 Enter a magical kingdom where you can sail with pirates, explore exotic jungles, meet fairy-tale princesses, dive under the ocean and rocket through the stars—all in the same day! Disneyland Paris is a beloved destination where generations of families have made their Disney dreams come true
    Disneyland Parks & Resorts is part of The Walt Disney Company
  • Kassy - Product, Marketing & Communication Director

    2004 - 2008 Exclusive French distributor for:
    Koss (audio & multimedia headphones), Beyer Dynamic (audio & multimedia headphones), Able Planet (audio & multimedia headphones), Chauvet Lighting (professional lighting equipment), Playseat (simulation seats for the videogame industry)
    Activity partly transferred to AX6 Tech
  • The Walt Disney Company France - France & Benelux Director

    Chessy 1999 - 2004 Buena Vista Internet Group / Buena Vista Games / Disney Interactive is part of the licensing division of The Walt Disney Company -
  • Bandai - Videogame Division Director

    Puteaux 1993 - 1999 Japanese Group, no1 in Japan & no3 worldwide in Toys in ‘98 specialized in products adapted from TV series & Electronic games, successfully known for Tamagotchi, Power Rangers, Dragon Ball Z, Sailor Moon...
  • Groupe Auchan - Multimedia Hardware & Software Purchasing Director

    Villeneuve-d'Ascq 1991 - 1993 Boulanger, specialized retailer of household goods is part of the Auchan Group -
  • Toys R Us - Electronics Purchasing Director

    Évry-Courcouronnes (91000) 1990 - 1991 Specialized toy retailer
  • FNAC - Multimedia Hardware & Software Purchasing Director

    Paris 1978 - 1989 Specialized retailer for electronics, photo, books & music
  • Dakota Trading Co - Expert Consultant

    1978 - maintenant Passionate, I keep a solid knowledge of the Professional Audio Sound Systems and Professional Lighting Systems market and its practices. Former Professional DJ, I have become an expert and I am able to advise companies and locations to enhance and/or purchase the adequate systems in regard of their needs.
  • McDonald's Corporation - Host

    guyancourt 1977 - 1977 McDonald's (or simply as McD) is an American hamburger and fast food restaurant chain


Pas de formation renseignée