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Elisabeth CALLOT

Paris

En résumé

Mes compétences :
Affiliate Marketing
Amazon
Analytics
COMMERCE
Customer experience
E commerce
E-mail Marketing
Email
Email marketing
Management
Marketing
Merchandising
Microsoft Project
Microsoft Project Management
Mobile
Mobile marketing
Online
Planning
Promotion
Search
Seo
Web
Web Project Management
website
E-commerce

Entreprises

  • Google - Program Manager

    Paris 2015 - maintenant Institut Culturel
  • Google - Google Play Merchandising Manager

    Paris 2013 - maintenant - French store: Managing merchandising on Apps, Books, Movies and Music stores
    - Luxembourgish store: Creating Music store and managing Apps store
    - Belgian store: Creating Music store
  • Amazon.fr - Cross Site Merchandiser & Marketing Manager

    Clichy 2011 - 2012 - Managing cross site merchandising on www.amazon.fr:
    • Creating merchandising campaigns on main pages: homepage, deals page, Christmas store, etc.
    • Developing merchandising strategy based on the analysis of traffic: internal conversion, free search, associates, sponsored links, etc.
    • Coordinating retail teams on cross site promotions: Christmas, back to school, sales, etc.
    • Managing more than 40 product lines site merchandisers as a dotted line manager
    - Managing Amazon Shopping Apps for FR: tracking metrics & launching new services for Amazon apps for Android, iPhone & iPad
    - Testing & launching new widgets & services on Amazon.fr in coordination with engineering teams: Amazon Appstore, Amazon Cloud Drive, etc.
  • Amazon.fr - Music & MP3 Lead Site Merchandiser

    Clichy 2010 - 2011 - Managing the music & MP3 merchandising strategy
    - Tracking traffic metrics to improve conversion: clicks per impressions, keywords searched, free search, associates, sponsored links, Amazon Newsletters, etc.
    - Tracking automated newsletters & editing MP3 newsletters alerting to promotions & new releases
    - Testing & launching Amazon MP3 apps for mobile: Amazon MP3 for Android & BlackBerry
    - Managing 2 site merchandisers
  • Amazon.fr - MP3 Site Merchandiser

    Clichy 2009 - 2010 - Participating in the organization of the French Amazon MP3 store launch (www.amazon.fr/mp3):
    • Benchmarking & analyzing Amazon MP3 stores metrics in the US, UK & DE to collect best practices
    • Building the store from scratch
    • After launch, tracking web site activity to improve the customer experience
    - Routinely updating the MP3 store to include promotions & new releases
    - Tracking traffic indicators
  • Amazon.fr - Music Site Merchandiser

    Clichy 2007 - 2009 - Managing the merchandising of the music pages: www.amazon.fr/musique
    - Editing Music newsletters alerting to promotions & new releases
    - Working with technical teams to enhance customer experience on searching & browsing
  • Parfums Christian Dior - Product Development Trainee – Male Fragrances

    Paris 2006 - 2006 - Management of merchandising materials creation: Eau Sauvage, Dior Homme, Dune, Higher
    - Product development: definition of concepts, trend analysis
    - Creation of new gift packs in cooperation with the packaging team
    - Feedbacks to external agencies & to the internal website team on the international website
    - Market & competitive analysis; analysis of panel studies in Europe
  • Moët Hennessy - International Market Research Trainee – Wines & Spirits

    2005 - 2005 - Ad hoc studies on consumer trends in luxury spending & on wines & spirits merchandising
    - Participation to international quantitative & qualitative studies
    - Analysis of the macroeconomic & competitive environment of Moët Hennessy
    - Sales analysis of Hennessy & key competitors worldwide
  • AIESEC - Volunteer Public & External Relations Vice-President

    2003 - 2004 - Helped manage a €68,000 annual budget
    - Actively seek out new sponsors and signed new partnerships: PPR (€15,000), HP (€20,000)
    - Creation of promotional material: website, brochures, flyers, etc.
    - Strategic planning on international, national & local scales
    - Organization of trainings for 5 national conferences each gathering 200 students

Formations

Réseau

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