Frédéric RUFFAT

En résumé

• 9+ years of experience in Sales and Marketing Management in luxury and innovative industries
• Regional Sales and Marketing experience, Key Account building, Market penetration and Pricing strategies
• Budget and Supply Management, business acumen towards financial metrics combined to solid organization skills
• Strong innovation ability, Sales results driven, Operational and Customer oriented
• Cross functional team management, focus on key strengths to deliver the best work
• Enthusiastic personality with good leadership and presentation skills

Mes compétences :
Adobe Photoshop
High Tech
Gestion de projet
Plongée sous marine


  • Bogart - Export Manager Asia Pacific


    The Bogart Group is an independent family business which fully owns or produces under license 9 fragrances and cosmetics brands. We ensure the development of iconic French brands in the world of fashion and beauty, respecting their identity and providing all the resources needed for the creation, manufacture and selective distribution of their products.
    Over the same period of time, the Group has also developed a network of own name stores (157 in 2017) as part of a vertical integration strategy.
  • eOasia - 1-Year Trip Around the World

    2015 - 2016 "Push yourself beyond the limits and your comfort zone to release your potential"

    Objectives of this year: Monetize wanderlust experiences by creating a travel blog, learn a new language and become expert in photography.

    • Travel Specialist Manager for EOASIA – Sourcing activities for the 1st online booking platform curating travel experiences in Asia
    • Adventure Photographer & Explorer as Digital Nomad – 17k views on my blog
    • Skills gained: Negotiation, Adaptability, Self-reliance, Budgeting, Planning and Self-starter
    • Learned Spanish language
  • ConnecteDevice Ltd. - Sales & Marketing Manager

    2013 - 2015 Launch of COOKOO and COGITO Smartwatches on the global market
    Brand building: Global brand strategy and brand promotion, to become the brand of reference for smartwatches

    • Managed the Marketing team (in-house and external consultants) – Alignment of Product development and management, Improvement of Visual Merchandising, Promotion of the products through Social Media and PR
    • Drove the Sales team (employees, rep, agents...) – Built the sales strategy, Implementation and follow-up of sales forecast, Adjustment of product allocation needed by market

    • Occupied the Smartwatch territory as startup company – took a significant market share 10% worldwide from scratch
    • Re-Assessment and clarification of the marketing positioning, trade marketing per channel (CE, Watch, Lifestyle...)
    • Deployed an effective sales strategy towards the Watch distribution channel and reinforcement of the Lifestyle channel
    • Developed Digital Marketing initiatives to support online sales
    • Social media actions reached 80k fans on Facebook in less than one year
    • Managed new partnerships with top sport brands to increase brand awareness (tennis, racing)
    • Promotion of the brand through VIP parties and international CE/Watch fairs (US, Europe and Asia)
  • Piaget Asia-Pacific (Hong Kong) - Regional Watch Manager - APAC

    2011 - 2013 Defined and implemented local marketing strategies on each product line in coordination with all Asian markets including travel retail

    • Performed Product launches and In-Life management of all the brand’s collections
    • Built consolidated Budget and Price Positioning for the APAC region
    • Handling of product allocation and stock management (yearly quota and model stock reviews)
    • Sustained training, sales argumentation and marketing communication message around products’ brand
    • Day-to-day communication with HQ marketing teams including reporting and product development for local markets

    • Launched successfully a new product range of 15M $US on the regional market
    • Development of special executions watches segment for Asian VVIP customers – up to 1.5M $US piece
    • Implementation of sales and marketing dashboards for Retail and Wholesale
  • Orange - Product Manager Fix and Mobile Value Added Services

    Paris 2008 - 2011 Delivering new products, services, and commercial solutions with end-to-end responsibility from opportunity identification to product launch. Scope: Internet/TV/Tel box and iPhone

    • Definition of product features, business requirements, risk management plan, project timeline, project timeline and Go-To-Market activities
    • Building business plans according to top management strategies
    • Management of commercial and quality performance dashboards (KPIs)
    • Monthly reporting to top management in London and Paris including best practice sharing, launch and sales reports, etc…
    • Ensuring consistency, alignment and compliance with the local and Orange Group project management processes
    • CAPEX and OPEX expenses monitoring (from IT to Marketing) in line with agreed budgets and priorities

    • Market introduction of convergent offers between fix and mobile as well as a specific offer for the iPhone
    • Maximized ROI on best-selling and mature broadband products (+17% of profitability within 2 years)
  • Orange - Product Manager Fix and Convergent Services

    Paris 2007 - 2008 Launched fixed-mobile convergent solutions towards customers

    • Market introduction of specific business offers between fix and mobile (from product development to commercial launch)
    • Performed In-Life management of best-selling and mature broadband products on the residential market
    • Worked with finance department and peer product experts to understand the business requirements
    • Maintained awareness of markets trends to the marketing team
    • Sustained training, sales argumentation and communication message around products and services
  • Pied a Terre - Two Michelin star restaurant (London) - Restaurant

    2006 - 2006
  • SKEMA Business School - Master Thesis

    Lille 2005 - 2005 • Master Thesis : “Prospective analysis of new mobile solutions and services for the European telecom market”
    Fixed-mobile convergence, VoIP growth, Fixed-mobile substitution, MVNO competition, 3G vs 4G
  • Philips Consumer Lifestyle - Product Manager Home Entertainment (Internship)

    Suresnes 2004 - 2004 Launched new product range based on wireless technology named

    • Implemented Philips’ marketing and animation plan over the French market
    • Maximized visibility by producing local POSM elements and apply corporate merchandising guidelines locally
    • Development of marketing tools/training program to support product launches and sustain catalogue items
    • In charge of sales training program : assured sales argumentation and communication message around product range
  • Cellfish - Business and Marketing Manager Mobile Contents (Internship)

    Aubervilliers 2003 - 2004 • Launched Value Added Services to French mobile operators (SMS, MMS, WAP, I-mode…)
    • Monitored sales forecast and competition sales approach
    • Liaised between technical department and marketing management


  • HEC-Ulg (Liège)

    Liège 2009 - 2009 Project Management training - Corporate Program

    • Self-management and situational leadership
  • HEC-Ulg (Liège)

    Liège 2008 - 2008 Marketing Management training - Corporate Program

    • Product launch, marketing mix, customer marketing champion
  • SKEMA Business School (ESC Lille & CERAM)

    Sophia Antipolis 2002 - 2005 Master en Marketing Management

    Product management, marketing plan strategy, marketing-mix, trade marketing, advertising and promotion, international business
  • Université Aix Marseille 3 Paul Cezanne

    Aix En Provence 1999 - 2002 BA, Economics and Finance
  • Lycée Jean Perrin ENS Cachan D2

    Marseille 1999 - 2001 Preparratory school to Ecole Normale Supérieure de Cachan, economics option

    • Preparation for Business Schools entrance exams and Ecole Normale Supérieure
  • Lycée De Provence

    Marseille 1991 - 1999 Baccalauréat ES