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Laurent MARGUERAT

GOUVIEUX

En résumé

Après avoir géré des clients Grands Comptes pendant plus de 20 ans, j’ai décidé de partager mon expertise en créant une société de conseil exclusivement dédiée à l’efficacité commerciale appliquée à ce type de clientèle.

Mes compétences :
Développement commercial
B2B
Distribution
Marketing
Management
Commercial
Directeur Business Unit
Grands comptes
ventes
Account management
Key account management
Direction de projet
Gestion de projets internationaux
Mobilité internationale
Développement international
Gestion de projet
International business development
Stratégie commerciale
Gestion grands comptes
Commercial grands comptes

Entreprises

  • Marguerat Consulting - Fondateur

    2019 - maintenant Comment développer qualitativement la relation commerciale et en bénéficier quantitativement ?
     - Acquisition de nouveaux clients
     - Augmentation des parts de marché auprès des clients existants
     - Fidélisation de la clientèle

    Comment mettre en place un accord commercial international ?
     - Négociation
     - Déploiement
  • RS Components - Global Account Manager

    Corby 2017 - 2017
  • REXEL - International Key Account Manager

    Paris 2009 - 2017
  • Sérénia - Business Unit Director

    Paris 2007 - 2008 - Managed 8 consultants dedicated to purchasing optimisation
    - Responsible of the business development by prospecting Top 40 French companies
    - Held P & L responsibilities for each mission, including budgeting and forecasting
    - Improved analysis tools
    - Updated internal procedures
    - Implemented training program

    Led projects developed for Total, Adecco, Vivarte, AGF (Allianz group) and Thales
  • LYRECO - Director of International Key Accounts

    MARLY 2007 - 2007 - Planned the commercial strategy in accordance with the group’s objectives
    - Managed 7 Key Account Managers in charge of International contracts in France
    - Established quarterly objectives (turnover and margin)
    - Monitored the activity and analysed the sales results
    - Devised and implemented comprehensive account reviews provided by the sales force to the customers
    - Co-ordinated pricing policy with the Corporate Accounts Directors of the group’s subsidiaries
    - Recruited and trained new account executives

    2007 turnover : 10 M€
    Sales increase : + 3%
    Net profit : + 8%
  • LYRECO - International Business Developer

    MARLY 2004 - 2006 - Prospected major International Corporate Accounts
    - Developed new commercial strategy and created innovative sales supports
    - Established the forecasted account’s P & L and validated it with the board of directors
    - Negotiated global tenders, taking into account local pricing policies
    - Interacted with logistic, marketing, customer service, IT and finance departments during the contract implementation
    - Co-ordinated prospects global approach with the local Key Account Managers
    - Implemented new business practices in the group’s subsidiaries

    Main successes : Société Générale (yearly turnover : 18 M€), Geodis (yearly turnover : 4 M€), Eli Lilly (yearly turnover : 1 M€), International Paper (yearly turnover : 1 M€)…
  • OFFICE DEPOT - Business Developer

    Senlis 2002 - 2004 - Identified new International Corporate Accounts
    - Negotiated tenders
    - Co-ordinated contracts implementation in France with the regional sales force
    - Benchmarked new customer’s attempts and associated services

    2002 new customers turnover : 15 M€
  • GUILBERT - Key Account Manager

    1992 - 2001 Managed 8 major accounts of the company : Thales, Carrefour, BNP Paribas, Valeo, Philips, Auchan, Dassault Aviation, Groupe Galeries Lafayette.

    - Provided tailored strategic plans and quarterly account reviews
    - Increased the contract compliance
    - Negotiated annual tariff
    - Monitored the account follow-up provided by the regional sales force
    - Developed the agreement coverage in Europe

    2001 turnover : 18 M€
    Sales increase : + 10.4%
  • GUILBERT - Field sales representative

    1988 - 1991 Generated new accounts and expanded existing customers in the 16th district of Paris

Formations

Réseau