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Mickaël MASSET

SURESNES

En résumé

I started my professional career as an apprentice in new technologies of communications into a small company, I immediately saw that commercial, marketing & communication aspects were the best way to do profitable business. In 2003, after 2 years of university of technologies, specialized in communications & network services, I took the decision to do a business & management school, ESM-A in order to improve key points of my knowledge : marketing & management skills.

I learned a lot about how to take responsibilities, deploy marketing plan, improve turnover by increasing communication aspect and improving customers loyalty by using marketing and information system.

My first job was at FCI, into the Strategic Business & Technology Development department, with extremely ambitious people. I was firstly in charge of the e-marketing & e-business development (exposition network, referencing strategy, online branding, website management : increasing by 2 the number of monthly visitors) during 1 year & a half.

During the latest year, I was in charge of the CRM at FCI and was in charge of a study entitled "How to improve the CRM at FCI"...It was a very impressive and exciting adventure, build around international and local people.

In March 2008, I decided to change my way, by joining SOPRA GROUP into the Business consulting department, composed by senior consultants and junior consultants. I was in charge of 2 missions at BOUYGUES TELECOM and EDF.

Willing to expand my consulting skills at the international level, I decided to join CAPGEMINI , dept. Industry & Distribution in October 2010. We focus on counseling and help our customers to increase their profitability by using information systems. I had the opportunity to work for COLIPOSTE, MAIF, EDF and internally with a presales role (2 proposals for a service center (MAIF) and CRM project (ColiPoste)).

Mes compétences :
Website development
CRM
BI
Stratégie digitale
Marketing relationnel
Sales Force

Entreprises

  • Capgemini - CRM & Digital Expert

    SURESNES 2010 - maintenant Several missions around Digital Customer Experience
    ---------- January 2014 till Now
    - Pre-sales role : CRM & Marketing expert
    - Team leader regarding digital transformation projects : implementing Salesforce.com, Smartfocus, Office 365...


    EDF : Business Analyst
    ---------- January 2012 till December 2013
    - Specification of Marketing Direction & Product Manager requirements
    - Process definition in regard with legal issue, law upgrade, new product
    - In charge of workshop session in order to define matrix of business requirements
    - Completion of conception/analytical documents
    - Technical specification validation (from Accenture)
    - Test plan

    MAIF : CRM & GED Business Analyst
    ---------- March 2011 to December 2011
    - Completion of conception/analytical documents
    - Workshop, business & process analysis, test plan
    - Working on Oracle Siebel

    ColiPoste : CRM Consultant (functional)
    ---------- October 2010 to March 2011 ----------
    - Siebel V8.0 CRM project upgrade
    - Completion of conception/analytical documents
    - Test implementation into HP Quality Center
  • SOPRA Consulting - Consultant CRM/BI

    2008 - 2010 EDF - Entreprise : Consultant CRM
    Octobre 2009 - Octobre 2010
    - Projet CLOE
    - AMOA - Responsable du domaine Accueil
    - Participation à la recettes V11
    - Définition des besoins et cadrage V12 (refonte des processus CTI, Campagnes, Activités…)
    - Formation des ressources internes sous Siebel Energy 7.8

    Bouygues Telecom : Consultant CRM
    Mars 2008 - Octobre 2009
    - Projet TRAVIATA : unification du client (CTU) et modélisation du foyer
    - AMOE, cadrage et pilotage
    - Responsable conception V1 et V2
    - Conseil et support technique sous Siebel Communications Wireless 8.0 (EIM)
  • Eliya - Website Consultant

    2007 - 2007 - Développement et implémentation du site Internet www.eliya.fr
    - Technologie open source Joomla 1.5
    - Implémentation du système ERP en collaboration avec ColibryWithUs
    - emailing et newsletter sur BDD CSP+
  • MH Deco - Webmaster

    Paris 2007 - 2007 - Développement du site Internet www.mhdeco.fr
    - Technologie open source Joomla 1.5
  • FCI - E-marketing analyst and CRM specialist

    2006 - 2008 Reporting direct au service marketing stratégique
    - Responsable des opérations de marketing direct Online et Offline : mailing et emailing, newsletter, bannières publicitaires, sondages en ligne
    - Reporting et mise en place de tableaux de bord
    - Chargé du CRM : audit interne, création d’une base de données clients, recherche de SI, appel d’offre : Siebel, SAP et Salesforce.com
    - Responsable de la veille concurrentielle et technologique.
  • FCI - Junior Webmaster

    2005 - 2006 - Chargé de projet e-marketing international : outsourcing en Inde, chefs de produits aux Etats-Unis et Allemagne, traducteurs en Chine et Japon.
    - Chargé du site Internet (Portail Oracle) : promotion de l’offre produit, mise en scène, animation Flash. Coordination avec Mediagerance
    - Gestion et développement des sites web Chinois et Japonais
    - Responsable du trafic assisté en collaboration avec Webformance(Google, MSN, Yahoo…) et des réseaux d’exposition (DirectIndustry...)
    - www.fci.com
  • Espace Landowski - Junior Project Manager

    2004 - 2004 - Développement et implémentation du site Intranet dédié à la formation, à la gestion du planning interne en collaboration avec la bibliothèque de Boulogne Billancourt.
    - Outil open source
    - Gestion d'une équipe de 3 stagiaires

Formations

  • IUT De Vélizy (Vélizy)

    Vélizy maintenant
  • Oracle University ORACLE FRANCE

    Colombes 2008 - 2008 Siebel 8.0 Essential & Case Study
  • Ecole Supérieure De Management En Alternance

    Lognes 2005 - 2008 Marketing

    - Mémoire de management : "Comment améliorer la gestion de la relation client chez FCI?"

    - Analyse sectorielle : "Le marché de la RFID"

    - Création d'entreprise: "I&I, Intelligence & Interactive firm".
  • Université Versailles Saint Quentin

    Velizy Villacoublay 2003 - 2005 Services et réseaux de communication

    Agence SHIVA

    Responsable agence Shiva.
    Projet de fin d'études: Customer & Brand Interaction : How to build a new interactive concept of web promotion ? The case of Puma

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