En résumé

Mes compétences :
Sales Management
Sales Effectiveness
Key Account Management
Knowlodge Management
Marketing Analytics
Project Management
Microsoft Office


  • ZERIXMED - Sales Director

    2018 - maintenant
  • Pharma Start - National Supervisor

    2018 - 2018 National Supervisor for LEO Pharma products :
    - Team coaching & management
    - Implementing & following effective sales strategies
    - Leading nationwide sales team members to perform research and identify new potential customers and new market opportunities
    - Monitor and analyze performance sales and suggest improvements achieve sales targets
    - Symposia and round tables organization
    - Establish productive relationships with KOL

    # Customers Portfolio: Dermatologists, Surgeons Specialities, Interventional Cardiologists & Oncologists
  • B Braun - Brand Manager

    2016 - 2017 Main responsibilities :
    - Hands-on manager of the branding concept and strategy in the local business. Set the marketing initiatives and priorities, based on the designated company priorities.
    - Ensuring that quantitative and qualitative objectives are met.
    - Developing, implementing and coordinating business plans and marketing activities.
    - Driving the strategic development of the brand portfolio,
    - Identity of new products and packaging.
    - Developing integrated communications and a partnering dialogue with consumers, healthcare
    professionals, and advocacy groups/key opinion leaders.
    - Planning and monitoring marketing budgets. Planning financial and logistic/production/supply
    chain based on forecasts and adjusting in response to developments.
    - Building and implementing collaboration with and management of internal and external parties
    - Ensuring that all strategies and tactics comply with all internal/external regulations and
    #Customers Portfolio: Surgeon, Neurosurgeon, Gastroenterologist, Interventional Cardiologist & Oncologist
    Achievement :
    - Define area strategic activities
    - Identify potential targets and review segmentation and targeting by hospital setting - Market definition by product and product range
    - Operational oriented marketing by division, product range and products
    Achievement: 1.5M€ (95%Vs.Budget/September 2017)
  • Pharmalliance - Product Manager

    2015 - 2016 Product Manager

    Main responsibilities:
    - Marketing & Commercial Products Strategies
    - Products launch (Canderax, Canderax Plus, Larimel & Dazil)
    - KOL management
    - Active participation in the Bioequivalence project, with the preparation and implementation of a national presentation
    - Working in close collaboration with business development department

    Important Customers Portfolio : Gastroenterologists & Cardiologists KOL's

    Achievements :
    August 2015 to December 2015 (PM Gastro) :
    - 29%Vs.Budget to 105%Vs.Budget
    January 2016 to July 2016 (PM Cardio) :
    - Establishment of a cardilogic board KOL
    - Canderax, Larimel & Dazil launch’s
    - Creation & implementation of 2016 PCI Project (Patient of the Center of Interest)
  • Emcure - Superviseur National & Responsable of medial promotion

    Bezons 2014 - 2015 SPMP, Service Provider for Healthcare companies:
    Position : National Supervisor and responsible of medical promotion for Emcure laboratory

    Main responsibilities:
    - National Supervisor and Trainer (8 hospital medical representatives)
    - Product manager for Emcure products : Lomoh (Enoxaparin sodium) & Encifer (Iron sucrose)
    - KOL management
    - Working in close collaboration with the headquarters, importers and the subdistributors to implement the commercial strategy.
    - Outreach work with leaders of national and regionals PCH
    - Market Acces Liaison

    Customer Portfolio: Public Nephrologist & Clinical Hemodialysis
  • Shire - Product Specialist

    Boulogne-Billancourt 2011 - 2013 ■ Product Specialist Biologix - Shire HGT products (October 2012 - October 2013)
    Biologix FZco, serviced by: Algorithm SAL

    Main responsabilities :
    - Achieves sales targets by ensuring that targeted physicians/medical bodies commit to prescribe the promoted line of products assigned to me with my assigned area.
    - Manages key accounts for assigned products/areas.
    - With respect of contracts terms & conditions with principal, implements promo detailing activities, assessing related risk.
    - Reports market intelligence data, conducting surveys where needed.
    - Prepares & participates in medical congresses & exhibitions in order to develop contact.
    - In coordination with the medical team, implements clinical trial studies.
    - Abides by the company laws & regulations for ethical promotion of products, by quality requirements and precedures and by corporate culture.
  • AstraZeneca - Medical representative

    Rueil-Malmaison 2009 - 2011 Training :
    - « ETS, sales techniques »
    - « Pharmacovigilance»
    - « Defensive Driving »
    - « Compliance »
    - « IDP Individual Development Plan »

    Key achievement :
    More than 18 months of teamwork and over 07 different areas, representing the whole RITA (INexium®, Rhinocort®, Symbicort® & Pulmicort® health products) AstraZeneca ranges.

    - Year 2011 :
    * Quarter 1&2 (Gastro rang) : The only medical representative in the whole center region who achieved Q2 Gastro goal, with 200% of the Q2 objectif achieved since the first month of the second quarter.
    * Quarter 2, 3&4 (Pneumo & Gastro rang) : The only medical representative in the east center region who achieved Q3 Pneumo (Rhinocort) goal. Q4 Pneumo (Rhinocort) goal had achived too.

    Resume of 2011 gaol : 07 objectifs (Products/Regions) achived out of the 11 goals in the whole east center area

    - Year 2012 :
    * Quarter 1&2 (Pneumo & Gastro rang) : Pneumo (Rhinocort) Q2 goal had been achived in the east and west center regions.
  • Sanofi - Medical representative

    Paris 2007 - 2009 Sector :
    - Medical representative – Diabetology range (Lantus ®, Apidra®). Middle end east region (From 01/01/09 to 28/08/09)
    - Medical representative – Diabetology range (Lantus ®, Triatec ®). Middle end west region (From 29/09/07 to 31/12/08)

    Training :
    - «Processus Segmentation & Targeting»
    - «Offensive communication Training», techniques of Training Consulting Group – Georges Chetochine
    - «Speaking in public»

    Key achievement :
    - Actively participated in the successful launch of Stilnox®, Apidra® & Vaxigrip®.

    - Best medical representative Diabete Type 01 line Q1 & Q2 2009, in Algeria.

    - Selected by the Algerian organizing committee of the Maghreb Federation of Endocrinology and Diabetes (FMED) with 03 others medical representatives in Algeria, to be responsible for the management and proper conduct of the congresses at the Sheraton, Algiers in May 2009 :
    * Managed tasks for satff during the 03 days of congresses,
    * Managed of pharmaceutical laboratories locations in the presentation room, and their different needs,
    * VIP Hosts for teachers and heads of departments in endocrinology and diabetology for different regions of Algeria,
    * Support for different speakers in their respective conference room,
    * Ensured the smooth running of the congresses in general management through different situations.
  • Servier - Medical representative

    Suresnes 2007 - 2007 Medical representative for the Cardiology and Diabetology range (Coversyl ®, Diamicron®, Vastarel®)

    Key achievement :
    - Launched of Vastarel® 35mg LM.
    - Launched of Diamicron® 30mg LM.

    - Best group sales area Q1, Q2 & Q3 2007


  • MDI Business School (Alger)

    Alger 2013 - 2014 Maîtriser la négociation commerciale
  • Université Paris 1 Pantheon Sorbonne DEA Economie & Gestion

    Paris 2009 - 2010 Master of Business Administration (Marketing and management of distribution)
  • National School Of Veterinary (Algiers)

    Algiers 2000 - 2006 Veterinary Doctor