Asnières-sur-Seine2013 - maintenantConsumer Market Knowledge - PetCare - Europe Middle East Africa
Procter & Gamble
- Consumer Market Knowledge
Asnières-sur-Seine2011 - 2013• Develop winning Strategies for customers & consumers within the Top French Retailers : Leclerc ( 19,7 %Value Share, +4% ), Systeme U (11% Value Share, +2%) and EMC Group (12% Value Share, -3%).
- Turning shopper /Consumer and Market Insights into recommendation to maximize both Category and P&G brand growth.(Dunnhumby CRM Data, Nielsen/Kantar Panels)
- Identifying key opportunities at Customer and Category level (mainly BabyCare, Laundry and Beauty Categories).
- Engaging retailers on specific partnership to become Category Captain (Beauty Categories and Batteries).
• Expose & Guide our Business Teams on new opportunities in a wining channel and White Space : High Frequency Stores (Proximity Channel)
• Lead In-Store Shopper Program to connect our Business Team to their shoppers / in-store reality identifying insights.
Leverage those insights both Internally and externally to lead to concrete business actions and recommendations
• Created & led for the first time in the French MDO a specific program “Intern’SHIP” dedicated to ALL interns (80 interns per semester) to insure a good integration ,development and to amplify recruitment
Euro RSCG Santiago
2009 - 2009EuroRSCG Santiago (Chili)
April 2009 - July 2009
Market Research preparation for potential and future clients.
Advertising campaign preparation
DMG media group
- Sales Internship
2008 - 2008Sales & Communication internship (june 2008)
Follow-up for the clients
Promotion for an advertising support