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Oriana PEEL

Asnières-sur-Seine

En résumé

Mes compétences :
Marketing

Entreprises

  • Procter & Gamble - Consumer Market Knowledge

    Asnières-sur-Seine 2013 - maintenant Consumer Market Knowledge - PetCare - Europe Middle East Africa
  • Procter & Gamble - Consumer Market Knowledge

    Asnières-sur-Seine 2011 - 2013 • Develop winning Strategies for customers & consumers within the Top French Retailers : Leclerc ( 19,7 %Value Share, +4% ), Systeme U (11% Value Share, +2%) and EMC Group (12% Value Share, -3%).
    - Turning shopper /Consumer and Market Insights into recommendation to maximize both Category and P&G brand growth.(Dunnhumby CRM Data, Nielsen/Kantar Panels)
    - Identifying key opportunities at Customer and Category level (mainly BabyCare, Laundry and Beauty Categories).
    - Engaging retailers on specific partnership to become Category Captain (Beauty Categories and Batteries).

    • Expose & Guide our Business Teams on new opportunities in a wining channel and White Space : High Frequency Stores (Proximity Channel)

    • Lead In-Store Shopper Program to connect our Business Team to their shoppers / in-store reality identifying insights.
    Leverage those insights both Internally and externally to lead to concrete business actions and recommendations

    • Created & led for the first time in the French MDO a specific program “Intern’SHIP” dedicated to ALL interns (80 interns per semester) to insure a good integration ,development and to amplify recruitment
  • Euro RSCG Santiago - Marketing

    2009 - 2009 EuroRSCG Santiago (Chili)

    April 2009 - July 2009

    Market Research preparation for potential and future clients.
    Advertising campaign preparation
  • DMG media group - Sales Internship

    2008 - 2008 Sales & Communication internship (june 2008)

    Follow-up for the clients
    Promotion for an advertising support
  • AUCHAN -AlCampo - Storekeeper

    2007 - maintenant Labour intership (june 2007)- Alcampo ,Spain (Madrid)
    -Storekeeper
    -Tidying the room

Formations

  • Jagiellonian University (Cracovie)

    Cracovie 2010 - 2010 Marketing

    Erasmus exchange - Poland (Krakow)

    Exchange Program for one semester in Marketing and Business
    (Feb-July 2010)
  • Universidad Del Pacifico

    2008 - 2009 Marketing

    Exchange program - CHILE (Santiago)

    Exchange Program in Economics, Marketing and Administration
    (July 2008- August 2009)
  • Ecole Supérieure De Commerce

    Lille 2006 - 2011 Marketing

    International Business School in France, graduated in 2011.

    Master in management with a specialisation in marketing.


    Final project dissertation : "Functional food tendencies among consumers"
  • Lycée Lacordaire

    Marseille 1999 - 2006 Secondary School - Lacordaire (France, Marseille)
    Scientific Baccalauréat , Obtained with honours(Equivalent of A-Levels)

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