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Vincent BASSEVILLE

PARIS

En résumé

Vincent.basseville@gmail.com
French - 24th September 1980 - Courbevoie
Car and motorbike licences
International mobility

> > > MARKET DRIVEN, DON'T HESITATE TO CONTACT ME :-)

Professional skills and qualities
- Management and coordination of CRM & digital projects / cross-functional programme
- Pricing, products, market planning and international environment
- Management of automotive products and services
- Leadership, team management or work independently
- Budget management, identify needs/problems, anticipate risks, develop specifications and plan actions
- Set-up procedures and working methods
- Reactivity and time management
- Listening, analytical and organizational skills
- Taste for figures, objectives and results
- Passionate about Customer knowledge and new services
- Creativity, intellectual curiosity and open-mindedness
- Internationally oriented and ability to work in a foreign language
- Strong automotive culture and knowledge of various activities
- Fully proficient in computer skills

Mes compétences :
ECRM
Gestion de projet
Stratégie digitale
Big Data
Gestion de la relation client
Neolane
CRM
PRM
CONQUÊTE
FIDÉLISATION
Emailing
Digital
Marketing
Automobile

Entreprises

  • Nissan Europe SAS (NESAS) - New job :-)

    2015 - maintenant

  • PSA Peugeot Citroën - Chef de Marché International Russie, Ukraine et CEI

    Rueil Malmaison 2014 - 2015 Direction du Marketing Monde Citroën
    Prix Produits Lancements - Marché International

  • CITROËN France - CRM & IT Team Manager

    2010 - 2014 Direction du Commerce France CITROËN
    Marketing Digital et CRM

    CRM & IT Team Manager

    Perimeter : all Citroën’s points of contact with Customers and Prospects for new cars and after sales services

    - Strategy : Customers life cycle, relationship marketing, Internet, mobile, NTIC, conquest and loyalty programs, customers requests (test drive, commercial offer, ebrochure,…), welcome pack, sponsorship, ROI measures, etc…

    - Newsletter, eMailing and multi/cross-canal campaigns : internal with NEOLANE or external with brokers

    - Database : convergent reorganization, Master Data Management, enrichment, CRM tools, data catching, data mining, segmentation, targeting, profiling, scoring, retargeting, etc...

    - Services : personal space MyCITROËN, CITROËN DS PRIVILEGE’s club, CITROËN eTouch, Send To Car, etc...

    - Events : DS TOUR 2012, Paris Auto Show 2012 / 2010, Lyon Auto Show 2011, Geneva Auto Show 2012 / 2011, football games, Bourget Air Show 2011, etc...

  • CITROËN CESKÁ REPUBLIKA - Product Manager

    2008 - 2010 - Product Manager : range of 15 Passenger Cars and 5 LCV, Price-Product-Competitors studies, Benchmarking, Prices evolution, Central reporting, etc...

    - AO and Car Configurator Manager (Passenger Cars, LCV and accessories) + new Car Configurator 3D and Internet CPP website’s launch Coordinator

    - CRM Project Manager : network panels and indicators for commercial opportunities and customers complaints

    - eSVP Manager : customers database and direct marketing operations

    - Citroën CZ Facebook´s page Creator and Webmaster (www.facebook.com/citroen.ceska.republika)

  • ORCA FORMATION - Project Manager / Automotive Expert consultant

    2005 - 2007 - Training, E-learning, Virtual class, Game, Animation’s guide, Booklets, CD-Roms, Quizz, etc…

    Missions for Renault, Peugeot, Mercedes and Fiat

  • PORSCHE FRANCE - Product and Services Manager’s Assistant

    Boulogne-Billancourt 2004 - 2004 - New Boxster, 911 and Carrera GT’s launch, Conception of catalogs and prices supports, Product training for the Paris Auto Show’s staff, Customers studies, Manager of the Porsche Design Driver’s Selection website and customers orders on it, Update the Car Configurator and Internet website, Monthly market report (AAA), etc...

  • VOLKSWAGEN France - Product Manager’s Assistant for Škoda’s brand

    2003 - 2003 - Preliminary studies for the new Octavia 2, Repositioning of the range Fabia / Octavia / Superb, Creation of special series, Conception of internal communication supports, Creation of Fabia RS press presentation, Monthly Price Index (Jato V4), Customers profile studies (NCBS), Benchmarking, etc…

Formations

  • INSEEC

    Paris 2004 - 2005 INSEEC MASTER 2 - Marketing, Communication et Stratégie

    Graduate of the INSEEC MASTER II Marketing, Communication and Commercial Strategy
    Institute of the High Economic and Commercial Studies
    Specialized in Brand Management

  • ESCRA ISCAM (Le Mans)

    Le Mans 2003 - 2004 MASTER 1

    Graduate of the ISCAM MASTER I
    Higher Institute of the Automotive Sector of LE MANS - ESCRA-ISCAM Group
    Specialized in International Management

  • Novancia Business School Paris (Advancia Negocia)

    Paris 1999 - 2003 Graduate of the Superior Cycle of Management of NOVANCIA (ADVANCIA-NEGOCIA)
    Business School of the Commercial and Industry Chamber of PARIS
    Specialized in Marketing and Communication

  • Lycée Notre Dame Des Missions

    Charenton Le Pont 1990 - 1999 BAC, ES Spécialisation Mathématiques