En résumé

Innovative and passionate General Manager with broad P&L experience in textile (DBApparel-Hanesbrands Inc.), Furniture (Sealy Inc.), FMCG and household appliances (The Gillette Company) markets.
Proven track record in "Go to Market" strategy definition and execution, sales growth and profitability improvement.
Wide experience in multi-cultural teams, multi-brand and multi-channel management in several countries.

Specialties: general management, business development & turnaround, marketing & sales, brand Management, channel & distribution management, multicultural environments

Mes compétences :
Directeur commercial
Directeur des ventes
Direction de centre de profits
Direction générale
Biens de grande consommation


  • Hanes - General Manager Hanes Rus and Export Director Hanes Europe

    RUEIL MALMAISON 2015 - maintenant • Full management of Hanes Rus legal entity and Hanes Europe Export business in 44 countries
    • Business development of Dim, Wonderbra and Shock Absorber brands through direct sales and distribution partnerships in all trade channels + 73 Dim franchise stores
    • Management of sales, marketing, supply chain, finance and back-office teams

  • DBApparel - General Manager Bellinda Central Europe

    Paris 2012 - 2015 Managing Director of Czech Republic, Slovakia, Poland and Hungary legal entities with full P&L responsibility
    Executive management of 160 employees (Sales, Marketing, Supply Chain, Operations, Finance, HR)
    Development of regional brand Bellinda and distribution of international brands (Dim, Wonderbra) in all trade channels - food, drugstores, department stores, wholesalers, traditional trade, internet + 11 owned Dim branded stores.

    Net sales increased by 22 % FY15 vs FY13 and Company turnaround to positive Ebitda and sustainable growth behind :
    • Implementation of major change management program with SG&A and margin optimizations
    • Numerical distribution increase from 57 to 89 % in mass market (food and drugstore chains)
    • Launch of Bellinda "Active slimmer" new category combined with 360° media plan in Czech Republic, achieving 60% of total Central Europe incremental sales with best distribution ever
    • Development and roll-out of Bellinda E-Shops in Czech Republic and Slovakia 100% operated internally, achieving "double digit" operating profit
    • Set-up of an innovative export business model in Romania with acquisition of 4 major food retailers the first year.
  • DBApparel - Directeur Enseignes

    Paris 2011 - 2012 • Key accounts : Carrefour International, EMC (Casino Group), Provera (Cora/Match) and Auchan
    • Management of 5 key Account managers and 4 assistants
    • Implement for my perimeter Company strategy to gain market share, reach business goals and incremental new business
    • Institute process improvements and key performance indicators for optimized business monitoring
    • Forecast, develop and deliver appropriate trade investment and promotional strategies by customer in line with the plan
    • Manage international negotiations with Carrefour
  • SEALY Europe - Sapsa Bedding SAS - Sales manager France and Benelux

    2004 - 2011 • Management of 8 sales representatives and 1 assistant
    • Key Accounts management in all channels – specialists, home equipment, furniture stores, e-commerce
    • Development of exclusive branded and private product lines for major customers
    • Define sales policies, including pricing and general sales conditions
    • Contribute to the global strategy with definition and implementation of related business plans

    Key achievements:
    • Sales 2010/2006: + 32% in a flat market
    • First ever listing at Conforama in 2010 (French bedding leader, MS 25% in value) and Alinea in 2007, But global partnership in Latex segment in 2010 (private label and branded offer)
    •Set-up and roll-out of “Sealy Shop” retail concept in BNL in 2010 with 10 openings the first year

    SEALY is the bedding worldwide leader with $1.1 Billion sales with brands as Sealy, Stearns & Fosters and Pirelli Bedding
  • Procter & Gamble - Key Account Manager Braun

    Asnières-sur-Seine 2001 - 2004 • Key accounts : Auchan, EMC (Casino Group), Provera (Cora/Match) and BHV
    • Management of a Junior Key Account manager
    • Negotiate pricing, contractual agreements and business plan
    • Collaboration with International team for global account IRTS (Auchan/EMC)
  • Procter & Gamble - KAM non food BRAUN and DURACELL

    Asnières-sur-Seine 1999 - 2001 DIY (Obi), specialists and wholesalers (Connexion, Expert, Pro&Cie, Office Depot, 1’Dis/Altadis etc.)

  • DURACELL FRANCE SNC - Sales Representative

    1994 - 1999 • Area of 4 departments in France and all trade channels - food, non-food, DIY and electrical wholesalers
    • Regional key Accounts management: Union-Commerciale (Carrefour group) and DIAPAR (grocery wholesaler)
    • Coaching and training of junior sales representatives


  • Ecole Des Cadres (Courbevoie)

    Courbevoie 1991 - 1994 Master 2 Management, Grade B