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Thierry ORHAND

ANNECY

En résumé

LUCKY DAY.....YOU JUST FOUND THE KEY TO FRENCH FOOTWEAR MARKET !

Mes compétences :
Vente
Marketing
E-commerce
Grands comptes
Management
Marketing direct
Négociation
Mode
Textile

Entreprises

  • BJBR France - SALES ACCOUNT MANAGER (FOOTWEAR)

    2018 - maintenant BJBR is a distribution company specialized in FOOTWEAR (French distributor for several brands including BIRKENSTOCK, SCOTCH & SODA and EMU Australia).

    Sales development (Women, Men and children footwear collections).
    Area : 31 counties on the North/east France including Lyon and his suburb.

    - Retail Footwear stores
    - Retail ready-to-wear stores
    - Retail sport stores
    - Orthopedists and pharmacists
  • Thierry ORHAND - COMMERCIAL AGENT (FOOTWEAR)

    2017 - 2018 Independent commercial agent mainly specialized on the footwear market.

    Footwear brands (Children, Women & Men shoes) + Private label for the key accounts.

    Clients :
    - Retail Footwear stores
    - Key account store chains
    - Footwear brands
    - Internet footwear players and mail order catalogs

    General Sales agent for CORKIES footwear brand (Women & Men shoes) + Private label for the key accounts.

    CORKIES (SODISHOES) is an high quality Portuguese footwear factory since 1997.
    Clients :
    - Retail Footwear stores
    - Key account store chains
    - Footwear brands
    - Internet footwear players and mail order catalogs

    From sneakers to high boots, from confort to fashion styles, 100% of the shoes are made with love in Portugal.
  • LIQUIDAMBAR SAS - OWNER-CEO (COMMUNICATION - IT)

    2016 - 2017 Owner at Liquidambar web agency - Lille France

    Digital communication
    - Visual identity
    - Logos
    - Graphic charter
    - Storytelling

    Webdesign / UX design
    - Institutional Website
    - Catalog Website
    - Merchant website

    SEO (search engine optimization)

    Photography
    - Products
    - Packshots
    - Fashion
    - Locations (Headquarters, offices, stores, warehouses, factories, architectures...)
    - Teams
    - Events

  • SPM SHOETRADE FRANCE - SPM SHOES & BOOTS - SALES MANAGER FRANCE (FOOTWEAR)

    2013 - 2016 2013 - Starting-up the SPM SHOETRADE B.V french subsidiary.
    SPM is a Dutch major actor on women footwear market.

    In charge of sales development on the entire French territory.

    SPM Shoetrade France distribute women shoes under is own brand SPM Shoes & Boots and produce also private labels for key accounts.

    Clients :
    - Retail Footwear stores
    - Key account store chains
    - Footwear brands / Shoe collection for textile brands/store chains
    - Internet footwear players and mail order catalogs

    Production areas : Indonesia, India, Portugal (for pronta moda)
  • IKKS SHOES - The Footwear Branch (ZANNIER group) - SALES ACCOUNT MANAGER (FOOTWEAR)

    2010 - 2013 Sales development for IKKS SHOES (Women, Men and children footwear collections).
    Area : 33 counties on the North/east quarter France including Paris and his suburb.

    - Retail Footwear stores
    - Retail ready-to-wear stores

    Production area : Portugal, Spain, India (only for sandals)
  • GROUPE GILCLAUDE - NATIONAL KEY ACCOUNTS MANAGER (TEXTILE)

    2009 - 2009 Cut and sewn knitwear - Sales development on the entire French territory.

    Clients :
    - Specialized textile store chains
    - Hypermarkets/supermarkets groups
    - French historical mail order companies
    - French historical department stores

    Production area : Egypt
  • THO DIFFUSION EURL - OWNER (TEXTILE, FOOTWEAR, LINGERIE)

    2007 - 2008 Study of 2 e-commerce projects of textile and women's clothing.
    - Creation of a specific lingerie collection for the bride and a dedicated e-commerce website.
    - Operational e-commerce launch test of a textile and women's clothing offer. 300 orders in 3 months and 15% of loyalty (re-orders).
  • BODY BLOOM - GROUPE 3 SUISSES INTERNATIONAL - HEAD OF PRODUCT MARKETING AND COMMUNICATION (LINGERIE)

    2001 - 2007 Mail order and e-commerce website of lingerie, swimwear, nightwear, homewear.
    Creation, development of the concept and brand.
    Product marketing management including, sourcing, buying - Print and web communication management.

    With around 10 catalogs/year (circ. : 4 million), our collections meet a great success (€ 10 million in 2005) and the structure quickly reaches 20 employees, including 4 in my team.
    In 2003, Body Bloom received the 1st prize of the French MO and Direct Marketing Awards.
    My main missions :

    - COLLECTIONS (2 product managers) : Marketing-mix, Supply management, Commercial indicators follow up, Competitive intelligence, Licenses research / negotiation : Licenses signed : Sabrina Nadal and Karine Ferri Collections.

    - PURCHASES / SOURCING (1 buyer - 1 analyst) : Control and monitoring of purchasing budgets, stocks, margin, inventories. Purchasing / Sourcing Travel, Purchases progressive optimization to Asia. Control processes implementation.

    - COMMUNICATION : Mail order and WEB agencies, modeling agencies, Studios, photographers, editors, pre-press and printers. Guarantor of the graphic and communication charters. Control and monitoring of operations : Briefs, pre-mock-ups, pre-prod, prod, models, pre-press, print & on-line publishing. Control and monitoring of budgets and schedules (Annual budgets: 600 K€). Permanent creative impulse with agencies and photographers...

    - TEAM MANAGEMENT : Recruitment, training and supervision of a 4 people team, Management of external service providers teams (about 15 people) : Creatives, publishing, production, photographers, logistics...

    - OTHER : Interface between MKG-customer dept, customer relations dept, web manager and logistic provider. As co-founder i participate in the preparation and presentation of the 5-years plan to 3 Suisses International group (Chairman, HRD, Financial Management, Management Control Dept, International development Manager).
  • GROUPE 3 SUISSES INTERNATIONAL - PROJECT MANAGER - CREATING A START-UP (LINGERIE)

    1999 - 2001 Starting-up a new business (Body Bloom) for one of the biggest actor of french distribution.

    Concept of mail order (Print) & e-commerce (Web) specialized in women lingerie (budget envelope € 4.6 million). Objective: To create a strong, innovative and differentiating concept.

    IImplementation and management of product marketing and catalog communication.

    Successful launch of the first catalog in March 2001 - Results in line with objectives : 5% yield and average order: 50 €.
  • TWO on TOP SARL - Paris - OWNER - SALES & MARKETING MANAGER (TEXTILE - LINGERIE)

    1998 - 1999 Creation of a lingerie collection adapted to the very specific request of the wedding network. Production under our own brand - Manufacturing Tunisia - distribution France and Northern Europe.

    - Commercial Agency for:

    Lingerie:
    KENZO Lingerie (Women's Lingerie)
    LAGERFELD Underwear (Men's Lingerie)

    Bride & cocktail:
    JOHN CHARLES (Wedding Dresses)
    KELSEY ROSE (Cocktail dresses)

    Specialized shops, chains and central purchasing department stores (corners with consultants for Kenzo lingerie).
  • GOSSARD FRANCE SAS (WONDERBRA) - Groupe COURTAULDS TEXTILES LTD (UK) - Paris - KEY ACCOUNTS MANAGER (LINGERIE) - MEMBER OF EXECUTIVE COMMITTEE

    1995 - 1998 Development and loyalty of buying groups : sports chains (sport bras), department stores, wedding brands, retail groups, lingerie specialty chains, mail order catalogs.

    - Negotiations and sales.

    - Corners management in department stores including, space negotiations, space building and layout, definition of promotional operations...

    - Supervision of the sales force :
    - 7 itinerant sales reps : Objectives definition, results monitoring, field support, recruitment, integration, training.
    - 12 department store consultants : Recruitment & integration, objectives definition, results, stocks & orders monitoring, setting up of incentive competitions & trainings.

    Tripling of T.O over three years -> C.A 1997: € 4.5 million.
  • GOSSARD FRANCE SAS (WONDERBRA) - Groupe COURTAULDS TEXTILES LTD (UK) - Paris - SALES AREA MANAGER (LINGERIE)

    1993 - 1994 English leader of women's lingerie, GOSSARD is setting up in France by relying on its flagship product : The WONDERBRA.
     
    - Creation and development of the French subsidiary - Sales development half North of France.

     - Launch of the famous WONDERBRA in France, a major event in the lingerie market.
     
     Other brands of the group distributed : Berlei, Shock Absorber, Ultrabra, Glossies.
  • SPONTEX SNC - Groupe TOTAL - Nanterre (92) - SALES AREA MANAGER (DPH)

    1992 - 1993 Household products: Brand SPONTEX
    Commercial function in mass-market retailing channel (hyper & supermarkets).
  • CHIMITEX S.A - Saint Laurent du Var (06) - SALES AREA MANAGER (DPH)

    1988 - 1992 Household products: Brand AZUREX
    Commercial function in mass-market retailing channel (hyper & supermarkets).
  • LACVAL S.A - Rungis (94) - SALES AREA MANAGER (DAIRY AND AVIAN PRODUCTS).

    1986 - 1988 Dairy and avian wholesaler located on Rungis Market

    Commercial function in
    - Retail (Grocers shops, Minimarkets, Delicatessens)
    - CHR (café - Hôtel - Restaurant)
    - Mass catering (school, hospital and company canteens).

Formations

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