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Abdellatif BACHAR

Asnières-sur-Seine

En résumé

Mes compétences :
Team Management
Market research
Négociation
Trade marketing
Biens de grande consommation
Retail marketing
Key account management

Entreprises

  • Procter & Gamble - Traditional trade Sub-D unit manager

    Asnières-sur-Seine 2013 - maintenant • Full ownership of Sub-D Lgharb trade business (Wholesale & Retail)
    • Managing a team of 15 direct reports (1 Wholesale SRs & 14 Retail/souk SRs)
    • Sub-D Management: Building Capabilities to Activate high potential customers, extend coverage, register volume growth and increase market share with sustainable financial stability.
  • Procter & Gamble - National super market account manager

    Asnières-sur-Seine 2012 - 2013 - Led P&G commercial operations with Labelvie-carrefour , Bim and Acima .
    - Deployed the new supermarkets Road-To-Market in Morocco allowing 100% of stores coverage.
    - Step changed the platform supply and aligned efficient working principles.
    - Implemented regular true-scorecards to review and improve service level.
    - Optimized in-store KPIs with new distribution and OOS tracking tools.
  • Procter & Gamble - Key Accounts Manager

    Asnières-sur-Seine 2010 - 2011 - Managed P&G modern trade channel in the Orient section.
    - Drove Orient store fundamentals to best in class levels: corporate share above national by +1 pt.
    - Managed a team of 4 merchandisers.
    - Developed local joint business plans and shopper based value creation solutions with local customers
    - Deployed category management and category reinvention programs with the stores.
  • Procter & Gamble - Retail Section Manager

    Asnières-sur-Seine 2009 - 2010 * Van selling operations + training to sales techniques.

Formations

  • ISCAE (Casablanca)

    Casablanca 2013 - 2014 Master Marketing
  • ENCG (Oujda)

    Oujda 2005 - 2009 ENCG Bac +4

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