Adrian BENEA

En résumé

Entreprises

• Unilever France - Senior Global Brand Development Manager Sun

  Rueil-Malmaison 2010 - maintenant Key Challenge:
  Develop breakthrough and relevant innovations that further build Sun brand franchise on mature markets with low-involved consumers.
  
  Key Achievements:
  - Led the New Product Development Plan on Clean&DishCare platform with excellent results -> highest number of the consumer-validated innovation concepts in the team & in the year.
  
  - Concepted, developed and launched SUN Expert & Protect (full mix) - the first innovation on Clean&Care platform on the market (fast-track project: 10 months from Idea to launch).
  
  - Led the fast-track development of Degreasing platform ("Sun Ultra Degraissant"): 8 months from idea to launch approval.
  

• Unilever France - European Senior Brand Development Manager

  Rueil-Malmaison 2009 - 2010 Key Challenges:
  1. Challenge the world market-leader on anti-dandruff with a successful mix and gain market share in the assigned geography;
  2. Lead a cross-cultural, cross-country team to ensure the development of the winning mix and successfully launch Clear in new territories;
  3. Reposition & Revive Clear (positioning and mix) in the existing european markets;
  
  
  Key Achievements:
  - Successfully launched Clear in Russia (the most successful launch of Russian Operating company!); Targets overachieved by 25%
  
  - Successfully launched Clear in Romania (+40% overachievement of market share targets)
  
  - Re-positioned and re-launch Clear in Greece, Portugal and Italy with the new dual-gender architecture; Revival KPIs and market share targets achieved;

• Unilever Czech Republic - Regional Brand Development Manager

  2006 - 2009 Key Challenges:
  1. Stabilize Sunsilk performance through creative & budget-consciouse marketing activities (2006)
  2. 2007 onwards - moved to manage Clear
  

• Unilever South Central Europe - Brand Manager / Senior BM / Category Manager Dove

  2001 - 2006 Challenges:
  1. Manage the second biggest brand of Unilever across South Central Europe on six developing-market countries, within 4 categories Personal Wash, Deo, Hair and Skin.
  2. Lead a team of 7 direct reports ensuring brand’s targets achievement and development support for each member of Dove team.

• Unilever South Central Europe - Assistant BM

  2000 - 2001

Formations

• Université "Transilvania", Brasov Roumanie / Faculté De Sciences Economiques (Brasov)

  Brasov 1992 - 1997 Bachelor's Degree / Marketing
  
  Bachelor Degree in Marketing - Graduated Magna Cum Laude
  (equivalent a une Grande Ecole de Commerce - 5 ans d’etude)

Réseau

Pas de contact professionnel