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Alain SANCHEZ

Paris

Electionseuropéennes 2024

RETROUVEZ GRATUITEMENTLe résultat des européennes à Paris.

En résumé

En B to B, un marketing équilibré doit à la fois tirer parti des interactions directes avec le marché et des dernières avancées du numérique.

En se jetant à corps perdu dans un numérique qui ne fait pas partie de son ADN, une entreprise risque de désorienter ses clients historiques sans forcément être convaincante pour ses prospects.

Sans compter que l'interne adhère difficilement à ce genre de révolution.

L'approche que je mène en ce moment consiste en une introduction des technologies de l'information par touches successives, auprès de cibles externes dont nous avons validé l'intérêt et la culture numérique.

Une fois le succès d'image et la satisfaction client obtenue à l'extérieur, l'interne suit plus facilement, à condition d'éviter certaines erreurs.

Faire de l'externe un accélérateur de la transformation, en respectant le tempo et la culture de l'entreprise m'a conduit à développer une approche efficace de la transformation que j'améliore continuellement.

Mes compétences :
Advertising
Business
Business planning
Communications
Consulting
Environment
High tech
International
Marketing
Marketing International
Network
Outsourcing
Planning
Security
Télécoms
Responsible for the Group development plan
Responsible for Network Services Strategy
Responsible for Image
Responsible for Accenture Communications Marketing
Oracle
Nortel
Deploy business management
Customer Relationship Management
Competitive analysis

Entreprises

  • SYSTRA - Vice-President Communication and Marketing

    Paris 2014 - maintenant Detect and quantify business opportunities
    SYSTRA addressable market, MTP

    Leverage tools to pilot SYSTRA business
    CRM, REFCOM, RADAR

    Serve the Product ambitions
    Toolkits, Customization, References

    Support external growth
    Branding, Naming, Offering Integration

    Increase Image Impact
    Tone, On-line and off-line, trade shows, PR, attractiveness, essentials

    Internal Communication
    Transformation, Proximity, Collaboration

    Attract and retain profitable partnerships
    Become the preferred engineering company for builders, operators, consortiums

  • Veolia Environnement - Director of Corporate Image

    Paris 2011 - 2014 Turning the Veolia Brand into a competitive advantage through concrete illustrations of the brand attributes rather than theoretical explanations.

    Leading deployment of a new breed of Communication plans worldwide : impact-orientated communication.

    Realigning Business Units and Corporate messaging, plans and organizations.

    Rationalizing costs, teams and plans.

  • Alcatel-Lucent - Chief Marketing Officer

    Paris 2009 - 2011 Team of 82 People, 18 M EUR Total Budget
    * Market Insight and Strategy, Solution Marketing, Alliance Marketing ;
    * Key Results
    o Reported pipeline value +770M Euros incremental per year
    o 12 high-value, high-margin solutions introduced in Exec Briefing Centres

  • BT Global Services - Global Head of Marketing.

    Puteaux 2005 - 2009 • Global Head of Marketing, Advanced Communication Solutions.
    .
    Domain covered: Fix Mobile Convergence, Voice Over IP, Managed Networks, Digital Economy, Next Generation Call Centres, Security, Mobility, Service Oriented Architectures.

    •Reorganised solution marketing and marcom processes to redeploy 30% of internal costs to customer facing initiatives.

    •Focussed global and country marketing teams on a reduced set of profitable propositions across BT International markets.

    •Increased the Impact of BTGS key offerings by 30% on strategic accounts, by 40% on Press and Analysts Influencers in twelve months.

    •Increased reusability of marketing programmes across countries.

  • Accenture - Senior Manager

    Paris 2000 - 2005 Head of Accenture Communications Solutions Marketing.
    Team of 40 people in 15 Countries; Budget $ 10 M

    Specific Responsibilities:
    1. Marketing plan for ACS including target clients, product descriptions, compelling value propositions, pricing strategy, internal and external promotion strategy, channel and alliance strategies, revenue targets and budgets, and organization requirements.

    2. Drive planning process for future product development, to ensure it will be market relevant

    3. Manage market and competitive research for ACS.

    4. Lead execution of the marketing support for the launch, including:
    a. eSupports and interactive Medias
    b. External PR and ad campaigns
    c. Internal communications and marketing program worldwide.
    d. Development of advanced sales support tools to enable acceleration of strategic sales and critical accounts acquisitions.
    Selection of events, and design and development of showcases for events.

    5. Manage the key ACS marketing team members – in-sourced and out-sourced – and coordinate efforts of other Accenture marketing team members.

  • Nortel Networks - Director of Marketing EMEA Enterprise

    Toronto 1994 - 2001

Formations

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