Alain SANCHEZ

En résumé

Entreprises

• SYSTRA - Vice-President Communication and Marketing

  Paris 2014 - maintenant Detect and quantify business opportunities
  SYSTRA addressable market, MTP
  
  Leverage tools to pilot SYSTRA business
  CRM, REFCOM, RADAR
  
  Serve the Product ambitions
  Toolkits, Customization, References
  
  Support external growth
  Branding, Naming, Offering Integration
  
  Increase Image Impact
  Tone, On-line and off-line, trade shows, PR, attractiveness, essentials
  
  Internal Communication
  Transformation, Proximity, Collaboration
  
  Attract and retain profitable partnerships
  Become the preferred engineering company for builders, operators, consortiums
  

• Veolia Environnement - Director of Corporate Image

  Paris 2011 - 2014 Turning the Veolia Brand into a competitive advantage through concrete illustrations of the brand attributes rather than theoretical explanations.
  
  Leading deployment of a new breed of Communication plans worldwide : impact-orientated communication.
  
  Realigning Business Units and Corporate messaging, plans and organizations.
  
  Rationalizing costs, teams and plans.

• Alcatel-Lucent - Chief Marketing Officer

  Paris 2009 - 2011 Team of 82 People, 18 M EUR Total Budget
  * Market Insight and Strategy, Solution Marketing, Alliance Marketing ;
  * Key Results
  o Reported pipeline value +770M Euros incremental per year
  o 12 high-value, high-margin solutions introduced in Exec Briefing Centres

• BT Global Services - Global Head of Marketing.

  Puteaux 2005 - 2009 • Global Head of Marketing, Advanced Communication Solutions.
  .
  Domain covered: Fix Mobile Convergence, Voice Over IP, Managed Networks, Digital Economy, Next Generation Call Centres, Security, Mobility, Service Oriented Architectures.
  
  •Reorganised solution marketing and marcom processes to redeploy 30% of internal costs to customer facing initiatives.
  
  •Focussed global and country marketing teams on a reduced set of profitable propositions across BT International markets.
  
  •Increased the Impact of BTGS key offerings by 30% on strategic accounts, by 40% on Press and Analysts Influencers in twelve months.
  
  •Increased reusability of marketing programmes across countries.

• Accenture - Senior Manager

  Paris 2000 - 2005 Head of Accenture Communications Solutions Marketing.
  Team of 40 people in 15 Countries; Budget $ 10 M
  
  Specific Responsibilities:
  1. Marketing plan for ACS including target clients, product descriptions, compelling value propositions, pricing strategy, internal and external promotion strategy, channel and alliance strategies, revenue targets and budgets, and organization requirements.
  
  2. Drive planning process for future product development, to ensure it will be market relevant
  
  3. Manage market and competitive research for ACS.
  
  4. Lead execution of the marketing support for the launch, including:
  a. eSupports and interactive Medias
  b. External PR and ad campaigns
  c. Internal communications and marketing program worldwide.
  d. Development of advanced sales support tools to enable acceleration of strategic sales and critical accounts acquisitions.
  Selection of events, and design and development of showcases for events.
  
  5. Manage the key ACS marketing team members – in-sourced and out-sourced – and coordinate efforts of other Accenture marketing team members.

• Nortel Networks - Director of Marketing EMEA Enterprise

  Toronto 1994 - 2001

Formations

• Université De Technologie De Compiègne (UTC)

  Compiegne 1981 - 1984 Engineer
  
  In addition
  Diplome d'Etudes Approfondies (Masters Degree) in Industrial Processes Analysis.
  

• Lycée Albert Schweitzer

  Le Raincy 1977 - 1980 Mathématiques Supérieures et Spéciales P Prime