Albane LATHOUD

En résumé

Entreprises

• Pernod Ricard - Junior brand manager - Off trade distribution

  PARIS 2013 - maintenant  Characteristics of the brand: French spirits leader, turnover of 216 M €, 45% of the company input’s turnover
   Track the performance, analyze the brand health & competitors (Nielsen, KPI),diagnose the promotions and the market results
   Lead project management : renew & optimize the off-trade POS and merchandising tools , liaising with both internal & external services (trade marketing, logistics, purchasing, design agencies), build & set up the promotions’ organization
   Create & launch the limited editions (2 designs/ year, 1.5 M bottles), track the communications (PR in print & on-line)
   Manage the brand’s annual budget liaising with the finance team (3 M €)
  

• Pernod Ricard - Sales representative - Luxury accounts

  PARIS 2010 - 2013  Characteristics of the area : luxury hotels, prestigious cellars & gastronomic restaurants; 545 accounts, 29 000 liters/year, generated an overall turnover of 802k€, distribution including : 56% PERRIER-JOUET, 13% ABSOLUT, 11% CHIVAS
   Built & maintained strong relationships with customers, recruited consumers, negotiated annual contracts ; researched & organized events (+5% on the annual turnover, +10% on the accounts portfolio)
   Ensured proliferation & image enhancement of the brands : setting of displays & showcases, elaboration of magazines insertions, updated & reported to the marketing teams (ABSOLUT Vodka, PERRIER-JOUET Belle Epoque, CHIVAS & new packaging RICARD)
   Educated staff members, bartenders, prescribers & consumers : spokesperson of the brands universe & consumption trends (tasting session, masterclass’ & supermarket animations)
   Won national sales contest on PERRIER-JOUET Champagne, end of year 2012, 1st with the team, 2nd individual (out of 500 participants)
  

• Pernod Ricard - Cost controller

  PARIS 2009 - 2010

• BNP Paribas Personal Finance - ASSISTANT IN WEALTH MANAGEMENT & PRIVATE BANKING

  Levallois Perret 2007 - 2008

• Saint-Gobain - COST CONTROLLER

  Courbevoie 2006 - 2007

Formations

• Wine And Spirits Education Trust (WSET) (London)

  London 2009 - 2009

• Euromed Management (Récemment KEDGE), Ecole Supérieure De Commerce De Marseille

  Marseille 2005 - 2009 MASTER

• Prépa HEC, Lycée La Nativité

  Aix En Provence 2003 - 2005

Réseau

• Bruno BOURGEOIS

• Caroline VIGNE

• Christophe FABRE

• Diane GONZALEZ

• Frédéric BARRET

• Hubert BARRIS

• Julie-Adèle PROVANSAL

• Karim BEN AMAR

• Mathilde JAUFFRET-PLANTIN

• Rossi CHRISTOPHE