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Albane LATHOUD

PARIS

Electionseuropéennes 2024

RETROUVEZ GRATUITEMENTLe résultat des européennes à Marseille ainsi que le résultat des européennes dans les Bouches-du-Rhône.

En résumé

Mes compétences :
Financial analysis
Change management/conduite du changement
Prospection
Business strategy
Luxury goods
Event manager
Public relation
Negotiation
Vente
Finance
Trade marketing
Luxe

Entreprises

  • Pernod Ricard - Junior brand manager - Off trade distribution

    PARIS 2013 - maintenant  Characteristics of the brand: French spirits leader, turnover of 216 M €, 45% of the company input’s turnover
     Track the performance, analyze the brand health & competitors (Nielsen, KPI),diagnose the promotions and the market results
     Lead project management : renew & optimize the off-trade POS and merchandising tools , liaising with both internal & external services (trade marketing, logistics, purchasing, design agencies), build & set up the promotions’ organization
     Create & launch the limited editions (2 designs/ year, 1.5 M bottles), track the communications (PR in print & on-line)
     Manage the brand’s annual budget liaising with the finance team (3 M €)

  • Pernod Ricard - Sales representative - Luxury accounts

    PARIS 2010 - 2013  Characteristics of the area : luxury hotels, prestigious cellars & gastronomic restaurants; 545 accounts, 29 000 liters/year, generated an overall turnover of 802k€, distribution including : 56% PERRIER-JOUET, 13% ABSOLUT, 11% CHIVAS
     Built & maintained strong relationships with customers, recruited consumers, negotiated annual contracts ; researched & organized events (+5% on the annual turnover, +10% on the accounts portfolio)
     Ensured proliferation & image enhancement of the brands : setting of displays & showcases, elaboration of magazines insertions, updated & reported to the marketing teams (ABSOLUT Vodka, PERRIER-JOUET Belle Epoque, CHIVAS & new packaging RICARD)
     Educated staff members, bartenders, prescribers & consumers : spokesperson of the brands universe & consumption trends (tasting session, masterclass’ & supermarket animations)
     Won national sales contest on PERRIER-JOUET Champagne, end of year 2012, 1st with the team, 2nd individual (out of 500 participants)

  • Pernod Ricard - Cost controller

    PARIS 2009 - 2010

  • BNP Paribas Personal Finance - ASSISTANT IN WEALTH MANAGEMENT & PRIVATE BANKING

    Levallois Perret 2007 - 2008

  • Saint-Gobain - COST CONTROLLER

    Courbevoie 2006 - 2007

Formations

Réseau

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