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Gait Up Sàrl
- Marketing Manager
2018 - maintenant
Elaboration & implementation of the communication plan:
- Website management & content creation for online publications
- Management of sponsored campaigns (Google Ads /LinkedIn)
- Email marketing including targeted campaigns for our BtoB markets and congress follow up (leads)
- Creation of marketing material (product brochures, video trailers, web visuals...)
- Management of all marketing activities related to our distribution network
- Event management (congresses, webinars)
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ABC Maritime AG
- Marketing Officer
Nyon
2014 - 2018
- Creation and management of the group websites: ABC Maritime & Bayside Services.
- Management of the group social media platforms (Linkedin, Facebook and YouTube)
- In charge of the ABC Maritime Group newsletter
- Creation and management of the intranet platform fo the ABC Group
- Creation of marketing documentation for ABC Maritime commercial department.
- Corporate identity control: ensure any documentation communicated externally is complying with corporate standards.
- Collection and analysis of market data regarding ABC/Bayside services key markets (Tankers/Offshore)
- Creation and update of the various brochures (fleet lists, ship specifications, safety videos, and marketing material) in conjunction with legal and technical departments
- Creation of weekly market reports (S&P transactions, chartering fixtures) in relationship with Bayside Services shipbrokers
- Organisation of external events with charterers (e.g. ship deliveries, naming ceremonies)
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Ferring Pharmaceuticals (St Prex, Switzerland)
- Digital Marketing Assistant
2014 - 2014
Short-term assignment within the Digital Marketing Division at Ferring Headquarter (FICSA) in Saint-Prex.
- Organization of the Annual Ferring Digital Marketing Academy (FDMA) Conference in Prague
- Management of the FDMA newsletter in conjunction with Global Marketing department
- Optimization and update of the FDMA website
- Optimization of the BrandBox interface (SharePoint based marketing library)
- Assisting in maintaining relashionship between the Marketing (GMO) and the IT department.
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Biopack Medical SA (Lausanne)
- Marketing & Communication Coordinator
2013 - 2014
Marketing & Account Management
• In charge of the liaison with MedTech R&D departments in order to address doctors specific needs
• Identification of new medical innovations (aesthetic and medical devices) to be distributed on the Swiss and European market.
• In charge of event organization (medical congresses, workshops): I was in charge of organizing small scientific workshops and presentations aiming to present new medical innovations to key opinion leaders (doctors).
• Account management: Management of ongoing customer collaborations, including:
- Training customers on new medical equipment
- Accompany customers in product implementation (marketing support)
- Customer support and after sale services
Communication & Consulting
• In charge of Biopack Medical’s communication and marketing activities, including:
- Website management (update)
- Participation and organization of Medical congresses (e.g. AMWC 2013, MEDICA)
• Consulting in marketing sand communication strategy for businesses in the medical/healthcare industry including:
- Event organization (special one-day events on customers premises aiming at promoting specific product categories/activities)
- Creation of communication visuals, website management, SMO/SEO, event organization, product launch...)
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Biolux Medical SAS (Division Suisse)
- Business Development & Marketing Coordinator
2011 - 2012
• Mise en oeuvre de la stratégie marketing pour le marché professionnel (médecins) et grand public (homecare)
• Mise à jour du site internet corporate et gestion des réseaux sociaux
• Gestion des actions de communication (plan média, liaison presse)
• Organisation de conférences/workshops scientifiques sur le thème de la photomodulation LED
• Prospection de nouvelles cibles (cliniques, centres de médecine esthétique, SPAs…)
• Gestion commerciale et logistique des collaborations en cours (formation, support commercial)
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Airbus Group
- Chef de Produit Junior (Marketing Marque Employeur)
Blagnac
2009 - 2010
- Elaboration de la campagne marketing annuelle du «DEG Graduate Programme» (programme de recrutement): plan média (offline/online), mise à jour des fiches produit, coordination des activités on-campus (show rooms,forums étudiants, conférences)
- Veille concurrentielle sur les programmes jeunes diplomés (benchmark des best practices) et mise en place d'une matrice d'analyse du positionnement concurrentiel d'AIRBUS UK (indicateurs/KPIs)
- Analyse Ad Hoc de la campagne marketing "online" (CPC,impressions, bounce/exit rate...)
- Mise à jour et optimisation du site internet “Airbus Careers” en collaboration avec l’équipe Web (analyse des indicateurs de performance, MAJ des contenus)
- Participation a la défintion de la stratégie de communication via les réseaux sociaux
- Création de visuels de communication (bannières Web,plaquettes produit)
- Participation au projet de refonte de l’identité visuelle d’Airbus au sein d’EADS (Airbus, Astrium, Eurocopter, D&S)
- Organisation et participation à des salons aéronautiques (Farnborough, ILA)
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APF (Association des Paralysés de France)
- Marketing / Vente (stage 4 mois)
2007 - 2007
• Elaboration du plan marketing pour les opérations ressources
• Création de supports de communication (plaquettes, affiches)
• Analyse de la rentabilité financière des opérations ressources
• Augmentation des ventes de l’opération (+14 %)
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GARANTIE MUTUELLE DES FONCTIONNAIRES
- Assistant Marketing (3 mois)
2005 - 2005
- Création de tableaux de bord commerciaux
- Prise en charge d’une campagne de phoning visant à promouvoir de
nouveaux contrats
- Prospection commerciale au sein d’administrations publiques
