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Albin PINARD

GENÉVE

En résumé

Mes compétences :
Marketing RH
Marketing
Web marketing
Gestion de projet
Communication
Wordpress
Mailchimp
Google analytics
Adobe InDesign
Adobe Photoshop
Adobe Premiere Pro
SEO

Entreprises

  • Gait Up Sàrl - Marketing Manager

    2018 - maintenant Elaboration & implementation of the communication plan:

    - Website management & content creation for online publications
    - Management of sponsored campaigns (Google Ads /LinkedIn)
    - Email marketing including targeted campaigns for our BtoB markets and congress follow up (leads)
    - Creation of marketing material (product brochures, video trailers, web visuals...)
    - Management of all marketing activities related to our distribution network
    - Event management (congresses, webinars)
  • ABC Maritime AG - Marketing Officer

    Nyon 2014 - 2018 - Creation and management of the group websites: ABC Maritime & Bayside Services.
    - Management of the group social media platforms (Linkedin, Facebook and YouTube)
    - In charge of the ABC Maritime Group newsletter
    - Creation and management of the intranet platform fo the ABC Group
    - Creation of marketing documentation for ABC Maritime commercial department.
    - Corporate identity control: ensure any documentation communicated externally is complying with corporate standards.
    - Collection and analysis of market data regarding ABC/Bayside services key markets (Tankers/Offshore)
    - Creation and update of the various brochures (fleet lists, ship specifications, safety videos, and marketing material) in conjunction with legal and technical departments
    - Creation of weekly market reports (S&P transactions, chartering fixtures) in relationship with Bayside Services shipbrokers
    - Organisation of external events with charterers (e.g. ship deliveries, naming ceremonies)
  • Ferring Pharmaceuticals (St Prex, Switzerland) - Digital Marketing Assistant

    2014 - 2014 Short-term assignment within the Digital Marketing Division at Ferring Headquarter (FICSA) in Saint-Prex.

    - Organization of the Annual Ferring Digital Marketing Academy (FDMA) Conference in Prague
    - Management of the FDMA newsletter in conjunction with Global Marketing department
    - Optimization and update of the FDMA website
    - Optimization of the BrandBox interface (SharePoint based marketing library)
    - Assisting in maintaining relashionship between the Marketing (GMO) and the IT department.
  • Biopack Medical SA (Lausanne) - Marketing & Communication Coordinator

    2013 - 2014 Marketing & Account Management


    • In charge of the liaison with MedTech R&D departments in order to address doctors specific needs

    • Identification of new medical innovations (aesthetic and medical devices) to be distributed on the Swiss and European market.

    • In charge of event organization (medical congresses, workshops): I was in charge of organizing small scientific workshops and presentations aiming to present new medical innovations to key opinion leaders (doctors).

    • Account management: Management of ongoing customer collaborations, including:
    - Training customers on new medical equipment
    - Accompany customers in product implementation (marketing support)
    - Customer support and after sale services


    Communication & Consulting

    • In charge of Biopack Medical’s communication and marketing activities, including:
    - Website management (update)
    - Participation and organization of Medical congresses (e.g. AMWC 2013, MEDICA)

    • Consulting in marketing sand communication strategy for businesses in the medical/healthcare industry including:
    - Event organization (special one-day events on customers premises aiming at promoting specific product categories/activities)
    - Creation of communication visuals, website management, SMO/SEO, event organization, product launch...)
  • Biolux Medical SAS (Division Suisse) - Business Development & Marketing Coordinator

    2011 - 2012 • Mise en oeuvre de la stratégie marketing pour le marché professionnel (médecins) et grand public (homecare)
    • Mise à jour du site internet corporate et gestion des réseaux sociaux
    • Gestion des actions de communication (plan média, liaison presse)
    • Organisation de conférences/workshops scientifiques sur le thème de la photomodulation LED
    • Prospection de nouvelles cibles (cliniques, centres de médecine esthétique, SPAs…)
    • Gestion commerciale et logistique des collaborations en cours (formation, support commercial)
  • Airbus Group - Chef de Produit Junior (Marketing Marque Employeur)

    Blagnac 2009 - 2010 - Elaboration de la campagne marketing annuelle du «DEG Graduate Programme» (programme de recrutement): plan média (offline/online), mise à jour des fiches produit, coordination des activités on-campus (show rooms,forums étudiants, conférences)
    - Veille concurrentielle sur les programmes jeunes diplomés (benchmark des best practices) et mise en place d'une matrice d'analyse du positionnement concurrentiel d'AIRBUS UK (indicateurs/KPIs)
    - Analyse Ad Hoc de la campagne marketing "online" (CPC,impressions, bounce/exit rate...)
    - Mise à jour et optimisation du site internet “Airbus Careers” en collaboration avec l’équipe Web (analyse des indicateurs de performance, MAJ des contenus)
    - Participation a la défintion de la stratégie de communication via les réseaux sociaux
    - Création de visuels de communication (bannières Web,plaquettes produit)
    - Participation au projet de refonte de l’identité visuelle d’Airbus au sein d’EADS (Airbus, Astrium, Eurocopter, D&S)
    - Organisation et participation à des salons aéronautiques (Farnborough, ILA)
  • APF (Association des Paralysés de France) - Marketing / Vente (stage 4 mois)

    2007 - 2007 • Elaboration du plan marketing pour les opérations ressources
    • Création de supports de communication (plaquettes, affiches)
    • Analyse de la rentabilité financière des opérations ressources
    • Augmentation des ventes de l’opération (+14 %)
  • GARANTIE MUTUELLE DES FONCTIONNAIRES - Assistant Marketing (3 mois)

    2005 - 2005 - Création de tableaux de bord commerciaux
    - Prise en charge d’une campagne de phoning visant à promouvoir de
    nouveaux contrats
    - Prospection commerciale au sein d’administrations publiques

Formations

  • Idrac Montpellier

    Montpellier maintenant
  • ESC Clermont-Ferrand

    Clermont Ferrand 2008 - 2010 Master 2 International Business Development

    Thème du mémoire: L'application d'outils et de techniques Marketing aux Ressources Humaines: une application concrète chez AIRBUS UK.
  • University Of Huddersfield (Huddersfield)

    Huddersfield 2007 - 2008 International marketing, Corporate Strategy, Enviromental Management, E-commerce.

    Obtenu avec un First Class (mention trés bien)
  • IDRAC

    Lyon 2006 - 2008 Master 1 Marketing et Gestion des Entreprises

    Thème de mémoire: Le concept de risque perçu et son influence sur le comportement d'achat sur internet.
  • Pigier (Jacou)

    Jacou 2004 - 2006 BTS MUC (Management des Unités Commerciales)

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