Alessandra PINTO

En résumé

Entreprises

• Gemalto - Cross Marketing Assistant

  Meudon 2016 - 2016 ▪ Cross offer value propositions with Business lines
  ▪ Development of internal communication tools
  ▪ Interface with MarCom for external communications
  ▪ Translation of value proposition into simple and clear messages
  ▪ Interaction with Solution Sales and Field Marketing teams to make sure cross offers are known and understood

• Oi Telemar (Brazil) - Senior Internal Communications Analyst

  2011 - 2015 Management of Communication projects addressed to the internal audience through:
  
  Planning and execution of corporate campaigns:
  ▪ Production of 60 campaigns per year to disseminate strategic content with coordination in 09 regional offices, plus elaboration of executive presentations to report results.
  
  Planning and implementation of communication plans to promote significant sponsorship projects such as Rock in Rio 2013, Confederation Cup and FIFA World Cup 2014™:
  ▪ Enganging actions addressed to 20,000 employees and over 90% approval in the internal surveys.
  
  Events Planning:
  ▪ Small, medium and large events attended by up to 4,000 employees.
  
  Planning and execution of engaging actions to approach the brand of Oi to employees.
  ▪ Production of 40 internal actions per year targeting 5,000 employees.
  
  Elaboration and implementation of audiovisual contect Area:
  ▪ Reduced costs by 90% through in-house production of corporate and motivational videos.

• AIESEC - Marketing team member

  2009 - 2010 Leadership in the selection process for new members:
  ▪ Development of Communication plan for selection process;
  ▪ Planning and execution of immersion event for to the new members;
  ▪ Interface with media areas for press releases and promotion of the selection process.

• Roberto Marinho Foundation (Brazil) - Communications Analyst

  2008 - 2011 Expertise in developing the Futura Channel programming through:
  
  Strategic planning of exhibition grid, considering penetration among target audience, plus appeal against the competitors:
  ▪ Presence in 17 states and 36 million viewers.
  
  Development of promotional materials to publicize exhibition grid:
  ▪ Finalist in Promax Latin America 2010 Award with the series "Cup in the World".
  
  Coordination of post-production process of promotional pieces – writing, editing, after-effects and exhibition:
  ▪ Over 700 audiovisual pieces produced and exhibited year.
  
  Coordination of external shootings for promotional pieces:
  ▪ Pre-productions coordinating crew and casting team.

Formations

• KEDGE Business School (Ex Euromed Management)

  Marseille 2015 - 2016 M.Sc. Marketing and Brand Management

Réseau

Pas de contact professionnel