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Alexandra TOUZET

AMSTERDAM

En résumé

Mes compétences :
Marketing
Customer Relationship Management
manage their local social media presence
community manager management
community management
Team player
Responsible for developing online marketing strate
Responsible for developing agency
Responsible for Nikon France
Project Management
International experience
European coordination
Content Management

Entreprises

  • Nikon Europe B.V. - Social Media Specialist

    maintenant

  • Nikon Europe B.V. - Social Media Specialist

    2012 - maintenant * Fully developed Nikon's European social media strategy, driving social media activation and driving growth of social platforms development across Europe. Includes Facebook, YouTube, Twitter, Flickr and Nikon blogs;
    * Defined content strategy and content calendar, distributed to 30 countries , to engage and activate Nikon's communities; aiming to transform the communities into brand advocates;
    * Defined tone of voice, response matrix and implemented social guidelines to support local countries and their community management at country level;
    * Created/executed segmented social campaigns to drive awareness and loyalty towards key target audiences;
    * Supported countries in adopting new tools to manage their local social media presence, including global social products and management tools (SMMS);
    * Monitored and evaluated performance of social accounts related to content/engagement, set up analytics framework for pan European measurement;
    * Managing a Community Manager and agency based team of community management (3)

  • Nikon Europe B.V. - Corporate Web Specialist

    2009 - 2012 * Responsible for the Nikon corporate website (and microsites), defining and suggesting the overall website experience to deliver on business objectives, improve brand perception, as well as ensuring message consistency across Europe;
    * Managed digital agency, as well as the development of Nikon's corporate website in terms of major overhaul and maintenance;
    * Coordinated web content management system and managed implementation on a Pan-European level.
    * Developed Nikon social media presence and activities as part of the I AM NIKON pan European campaign launch.

  • Nikon France - Web Project Manager

    Champigny sur Marne 2005 - 2009 * Responsible for Nikon France corporate website and all local web initiatives to drive brand and products awareness;
    * Developed loyalty programs and CRM activities towards key target audiences;
    * Managed corporate website and the overall web experience ;
    * Aligned the corporate website's objective with key stakeholders and define a yearly plan to achieve objectives.

  • French SNCF and Expedia - Online Acquisition Project Manager & Managed online marketing

    2003 - 2004 * Managed online marketing promotions plans to recruit new customers;
    * Responsible for on-line media plan and ROI tracking;
    * Created and executed on-line marketing plans including on-line advertising, shopbots partnerships, SEO and SEM;
    * Achieved successful launch of Voyages-sncf.com acquisition campaigns;
    * Optimized online advertising media plan which resulted in a significant reduction of user acquisition costs.

  • Ecritel.Net Group - Online Marketing Project Manager

    2000 - 2003 * Responsible for developing online marketing strategies ;
    * Created and executed online communication plans including on line advertising, e-mail marketing, partnerships, web back linking, SEO and SEM. ;
    * Responsible for developing agency's in-house CRM email tool ;
    * Managed websites development projects aiming at user experience optimisation ;
    * Set up tracking tools and strategic analytics for campaign optimisation

    Clients: Fnac (largest cultural and electronic retailer in France), Atlas for men (Outdoor clothing for men), etc.

  • Ogilvy & Mather Advertising - EMEA Advertising Manager Assistant

    1999 - 1999 Clients: IBM, Dove.

Formations

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