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Alexandre BASSON

PARIS

En résumé

Expert in B2B(2C) Marketing for packaging industries.

Strategic thinker, result driven and creative, I developed strong competences in strategy and innovation management but as well in communication and operational marketing.

Leader and team worker, I have successful experiences in different packaging companies such as multinationals (Pechiney, Alcan), equity fund owned groups (Veriplast, Alltub) or international family owned company (presently in GualapackGroup).

Packaging Engineer School and Business School specialized in B2B Marketing.
English, Italian, French.

Mes compétences :
Communication
Stratégie
Marketing B2B
Packaging
Management
Marketing
Industrie
Gestion de projet

Entreprises

  • GualapackGroup - Marketing & Business Development Director

    2012 - maintenant The Gualapack Group is a family owned company specialized in innovative Flexible packaging solutions. The Group is settled of two divisions:
    - Safta, a European leader of laminates for advanced food, cosmetics, pharma & medical applications
    - Gualapack System, the World Leader of "Cheerpack system", the fully integrated spouted pouch offer: spouted pouches, caps and filling lines

  • Alltub SAS - Marketing & Innovation Director

    2011 - 2012 Alltub is the World leader of aluminum collapsible tubes for packaging. With two production sites in France, one in Italy, Czech Rep., Mexico and HQ close to Paris, Alltub employes about 1,100 people for a turnover of nearly 120 M€ in 2011.

    The Marketing & Innovation Director is in charge of the Group strategy, operational marketing and product innovation. The output of my work, a complete revision of the Group strategy requiring long term development programs, led to the cession to a US equity fund specialized in companies deployment.

  • Veriplast Solutions - Executive VP Marketing

    2008 - 2010

  • Rio Tinto Alcan - Marketing Manager

    Montréal 2004 - 2008

Formations

Annuaire des membres :