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Alexandre CANU

PARIS

En résumé

Experience of 17 years in the advertising industry

Specialties:
Management, Advertising strategy, Sales skilled, Willing to reach targets, Key-accounting

Software : EXCEL, WORD, DART 4, DART 5, FIVIA (Adfront), NETGRAVITY, ACCIPITER, SALESFORCE, POWERPOINT, Nielsen.
English : Fluent (several trips in UK and USA).
German : School level

Mob : +33 6 27 77 53 74
Email : alexandre.canu@hotmail.fr

Birth date = 6th of January, 1973 (41 yo)
French
Driving licence

Mes compétences :
Management

Entreprises

  • Adtech

    PARIS maintenant
  • ADTECH & ADTECH MARKETPLACE (AOL Platforms) - Head of Sales Adtech & Adtech MarketPlace - France, Benelux & Iberian Market

    2009 - maintenant 2010 : 15 new customers in France & Benelux
    2011 : 13 new customers - revenue growth for France & Benelux = +45%
    2012 : 15 new customers in France & Benelux including UbiSoft (Worldwide), Météo France Régie, Car&Boat Media, Le Monde (Rich Media), Amaury Media (Rich Media), ... > 4B ad imp / month
    Speaker at the "Digital Days of Alger" : "The new business models of the digital medium" - Organized by Med&Com (1st digital adnetwork in Alegria)
    2013 : 17 new customers in France & Benelux including De Telegraaf (NL), Arte, Mondadori, L'Opinion, ... - 2 new countries to manage (Spain + Portugal)
    Speaker at the IAB conference : "the new rich media formats"

    Management : 2 sales engineers in France

    ADTECH is a leading international supplier of digital marketing solutions. The company is a wholly-owned subsidiary of AOL LLC. Headquartered in Frankfurt (Germany), the company's flagship product is the Adtech ad serving platform - amended by features for mobile devices and video ads. These enable web publishers to manage, serve and evaluate virtually any kind of online advertising campaigns.Helios IQ allows its customers to enhance efficiency, reliability and ROI in their online advertising businesses. Globally, ADTECH AG, founded in 1998 works with customers in more than 70 countries.

    MARKETPLACE enables publishers to maximize their digital advertising revenue while providing the controls to minimize sales channel conflicts. It is built by industry veterans from Advertising.com and ADTECH, leveraging 16 years of global experience in non-reserved, yield optimization and ad serving technology. We have developed an in-depth understanding of publisher needs through years of experience working with the largest publishers in the world, including our own. MARKETPLACE is used exclusively to monetize AOL and Huffington Post's non-reserved inventory + >120 publishers and adnetworks in the world.
  • Lycos France - Directeur Business Development

    Waltham 2000 - 2009 Sept 2000 - June 2009
    Till Sept 2004 : Business Development Director
    & Head of Key-Account Management – Lycos France - Paris
    - in charge of the coordination of the pan-european deals
    - in charge of the sales operations team (3 people) and surveys (1 people)
    - in charge of the special operations including content and marketing (2 people) with several competitions won as Disneyland Paris, Samsung , Nintendo, Nike, … (each with more than 100k€)
    - in charge of the reach deals (main results : purchase of W2 regie, sales house for 70 blogs and blog platforms, and sales house contracts with 25 websites – 70% of Lycos revenues in 2008)
    - in charge of the coordination with technical teams (in Germany, Armenia, Sweden and Denmark)
    - in charge of several clients (L’Oréal with 290k€ in 2006, Ebay, Meetic, …) and affiliate programs (600k€ / year)
    February 2004 : Development Manager – Lycos France – Paris
    - in charge of one sales person for direct clients and small agencies
    - in charge of several agencies : L’Oréal Media, ZénithOptimedia, Mediacom and direct marketing agencies
    - Best sales results in France in 2004 (1,2M€) with the main French contract of the year : Thomson Lyra (150k€ in 2004 and same in 2005)
    February 2001 : Sales Manager Senior– Lycos France – Paris
    in charge of agencies (OMD, ZénithOptimedia, Mediacom, …)
    Dec. 2000 : Merger of Multimania, Lycos, Spray and Caramail
    Sept 2000 : Sales Manager Junior – Multimania - Paris
    in charge of agencies (Carat, OMD, Mindshare)
  • Skyrock - Responsable des partenariats

    Paris 1997 - 2000 - in charge of barter deals for skyrock, Chantefrance and Telefun (company publishing skyrock.com and 36 15 skyrcock, the minitel service)
    - in charge of the collaboration with the sales house for special operations
    - in charge of the negotiation of publicity events (sport events, concerts, …)
    - organisation of trips in foreign countries for the radio station and for the listeners
  • Musée des Beaux Arts de Rouen - Responsable de la communication

    1996 - 1997 - in charge of the communication of the three museums of Rouen (external and internal) and press relations
    - in charge of three people in training period

Formations

  • GROUPE PGSM (Paris)

    Paris 1993 - 1996 Marketing

    Membre du BDE - Président de l'association festive

    ESG - marketing, sales, finance

    Graduated with honors

    Activities and Societies:
    - Editions Dargaud (training period of 1 year in the sales department)
    - Editions Denoël (training period of 3 months in the communication department)

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