Menu

Alexandre GENIN

Rueil-Malmaison

En résumé

Mes compétences :
market research
develop concentration
Supply Chain
Research Skills
New Product Development training
New Product Development
Microsoft PowerPoint
Microsoft Office
Microsoft Excel
Managed the LoveBeer European advertising campaign
Interpersonal skills
Intellectual Property Law
Analytical skills
Advanced skills

Entreprises

  • Heineken International - Western Europe marketing

    Rueil-Malmaison 2014 - 2015 * Managed the LoveBeer European advertising campaign in 29 countries. ;
    * Developed the Innovation Masterplans for the Western Europe region and liaised on a weekly basis with the local markets to share project update and strategic alignment.
    * Prepared presentations on the regional innovation strategy and NPD, participated in international meetings, lead a project on the renewal of the key items for marketing researches.

  • Saint-Gobain CertainTeed - Product Marketing

    2013 - 2013 * Product Marketing Internship * Forge, Pennsylvania, USA
    * Participated in New Product Development training and shadowed 2 projects. ;
    * Documented and executed external and internal reports of specific sales and market share data. ;
    * Analysed buying patterns to maximize benefits of high margin category.

  • Merrill Lynch - Advertiser

    PARIS 2010 - 2010 * Graduate Promotion for Merrill Lynch on behalf of Barclays Investment Bank and JP
    * Promoted the JP Morgan and Barclay's summer internship campaigns to the Rotterdam
    university's students and conducted the first application screening.

  • Saint-Gobain Weber - Marketing and Customer Service

    Courbevoie 2009 - 2009 * Learned how to handle customers by working with the Customer Service teams and sales
    representatives.

Formations

  • Rotterdam School Of Management, Erasmus University (Rotterdam)

    Rotterdam 2015 - 2016 • Completed a consumer market research for Philips and presented the resulting product idea.
    • Thesis paper: “Influence of resource constraints on radical innovativeness”.
    • Strong focus on New Product Development, Innovation Strategy, Open innovation, Patent Law,
    Standardisation, Research Skills.
    • Created and organised extra courses on Negotiation and Business Case solution.

  • Rotterdam School Of Management, Erasmus University RSM (Rotterdam)

    Rotterdam 2011 - 2015 Bachelor in International Business Administration

    * Bachelor in International Business Administration * Rotterdam School
    * Minor in Negotiation; main courses in Finance, Marketing, Supply Chain, Communication.
    * International accreditation in AACSB, EQUIS, AMBA.
    * Ranked 10th in the European Business School ranking (Financial Times 2016).

Réseau

Annuaire des membres :