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Alexandre LEFEVRE

Rapperswil-Jona

En résumé

Passionate about marketing & sustainable development

I have worked in many marketing functions in an international group (LafargeHolcim). I developed marketing & strategy skills, focusing on B2B markets across 3 different product lines (cement, aggregates and concrete) and 2 countries (France, Canada).
My marketing differentiation is to be able to develop customer-centric solutions with a long term & sustainable vision.
I care about people and trully appreciate team effort.

Mes compétences :
Microsoft Office
Adobe InDesign
Gestion budgétaire
Communication
Adobe Photoshop
Adobe Illustrator
Gestion de la relation client
Gestion de projet
Stratégie digitale
Marketing produit
Stratégie
Marketing opérationnel
Marketing stratégique

Entreprises

  • LafargeHolcim - Marketing Manager - Industrial

    Rapperswil-Jona 2015 - maintenant Area : Canada
    Scope : Cement, Aggregates

    - Strategic plan development - long-term vision, tactical direction and marketing strategies
    - National Marketing Plan development and implementation
    - Benchmarking and risk analysis - segmentation, positioning, targeting
    - Development and implementation of value-added propositions based on customer discovery
    - New brand creation based on a differentiation program using a tailored product and service portfolio
    - Promotional tools management: portfolio, brochures, articles, videos, web content
    - Partnerships development with our customers - loyalty programs, licenses
    - Budget management for the industrial segment

  • Lafarge - Marketing Manager

    Paris 2013 - 2015 Area : Eastern Canada
    Scope : Cement, Aggregates, Concrete | Mining Segment

    Marketing support for 3 product lines (cement, aggregates, concrete)
    - Strategic plan development - long-term vision, tactical direction and marketing strategies
    - Regional Marketing Plan development and implementation
    - Business model for new product development and implementation
    - Promotional tools management: portfolio, brochures, articles, videos, web content
    - Various trade shows and events organization and participation

    Specialized Marketing for Mining Segment
    - Positioning strategy development
    - Dedicated mining Marketing Plan development and implementation
    - Tailored offer for the mining sector development and implementation
    - Various trade shows and events organization and participation

  • Lafarge - Marketing Coordinator

    Paris 2011 - 2013 Area : Quebec & Maritimes
    Scope : Cement

    - Regional Marketing Plan development and implementation
    - Sales tracking tool development and implementation
    - Group innovation program local support
    - Business model for new product development and implementation

  • Lafarge - Marketing Project Manager

    Paris 2010 - 2011 Area : France
    Scope : Cement & limestone bag market

    - Marketing support for cement and limestone bag market
    - New sustainable challenges analysis on product packaging (legislation, new materials, actors, innovation)
    - Price study on limestone market
    - New product development support – strategy, promotional support, sales training
    - Bags branding management

Formations

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