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Alexia CARRÉ

PARIS

En résumé

Mes compétences :
Microsoft PowerPoint
Multichannel Management
Microsoft Word
Microsoft Excel
Marketing - Brand Development
Dreamweaver
Category Management

Entreprises

  • IN VIVO BVA - Research Associate

    2014 - maintenant

  • IN VIVO BVA - Assistant Research Executive

    2013 - 2013 Supported the research team on packaging change, product launch and merchandising studies:

    * Analyzed test results and built final recommendation reports with PowerPoint

    * Prepared client proposals

    * Created questionnaires and brief for the field

    * Designed shopper insights tests

  • MARS CHOCOLAT - Assistant Category Manager

    2011 - 2012 12 months Assistant Category Manager - Ice Cream

    * Studied 2011 promotional campaign results

    * Developed 2012 sales operations and trade offers - budget of $2.9 million: created points-of-sales,

    goodies, and managed the freezer merchandising strategy

    * Assisted the sales force in the negotiation and implementation of in-store operations

    * Analyzed and presented sales performances with marketing database IRI

  • ABANICO CHOCOLAT - Salesperson

    2010 - 2010 * Promoted and sold the brand through national fairs, private events, e-mailing and phoning

    * Created and budgeted proposals for business clients

    * Managed online/offline orders and after sales service

    Results: Increased the number of customers and exceeded 2011 turnover's objective by $51K

  • THEATRE ROYAL - Marketing Assistant

    2008 - 2008 Wrote direct mails and newsletters marketing the theatre's performances

    SKILLS
    ACTIVITIES
    LANGUAGES:
    French - native ESC WITHOUT BORDERS - organized a sport tournament
    English - fluent for children in Mexico: raised $2.5K of funds and obtained
    Spanish - intermediate support from Danone (100 yogurts), Nestlé (100 bottles of

Formations

  • Bentley University (Waltham, Ma)

    Waltham, Ma 2012 - 2012 Study Abroad Program

    Promotional Strategy
    Web Design
    Effective Speaking
    Introduction to video production

  • Rouen Business School

    Rouen 2011 - 2013 MASTER 2 MARKETING

    Marketing research (quantitative/qualitative)
    Consumer Behavior
    Customer Relationship Management
    Brand Development
    Category Management
    Retail & Multichannel Management

  • Rouen Business School

    Rouen 2009 - 2010 Bachelors Degree

Réseau

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