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ZAMZAM SPRING, Baghdad, Iraq
- Marketing Manager
2013 - 2015
- Formulated, planned and implemented ZSCO marketing, advertising and promotion plans including budgets.
- Conducted the communication strategy: media (press, TV, outdoor, listings, internet: space utilization and sponsored links, radio and cinema), direct marketing, sales point publicity, motor shows, expositions, partnerships and volunteering activities.
- Developed Marketing analysis including segment analysis, price spiders, and volume indicators.
- Liaised with advertising and other agencies to ensure development of promotional and tactical campaigns.
- Tracked changes in the market and took immediate actions where required.
- Followed up of exterior and interior outlet renovation guidelines.
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ABDULBAKI MOTORS, RENAULT Syria
- Marketing & PR Manager
2008 - 2012
- Prepared and completed action plans, and met marketing and sales financial objectives
- Prepared budgets, and scheduled expenditures
- Foretasted and developed sales quotas, projected expected sales volume and profit for existing and new products,
- established pricing strategies, monitored costs, competition, supply, and demand.
- Accomplished marketing and sales objectives by planning, developing, implementing,
and evaluating advertising, merchandising, and trade promotion programs.
- Identified marketing opportunities by identifying consumer requirements; defining market,
competitor's share, and competitor's strengths and weaknesses.
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