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Ali CRUSE

DUBAI

En résumé

A proactive and dynamic versatile professional with an experience from different organizations in versatile fields including marketing, branding, IT, designing, development, social media & online marketing, E-commerce solutions and TV stations. This diverse background and experience has been very beneficial for my career in current position as a Brand Design and Marketing Executive in Cafe2go.

Currently I am engaged in marketing of Food2go and Cafe2go products along with web & print designing, e-commerce & social media management, as per company’s requirements. Simultaneously looking after the franchise expansion. I am decisive, resourceful, confident, innovative and independent, with the ability to work in a fast-paced team environment being specializing in implementation and development of branding, designing & marketing concepts with solid background of my experience, the area of strategic business development and team leadership with the ability to create a good lasting impression among local and international clients.

Proven capability of managing initiatives and campaigns designed to increase brand awareness and drive profitable growth in the most competitive markets. Possess excellent interpersonal, communication and negotiation skills.

Achievements

- Implemented the Cost effective and result oriented new Point of Sales System to fix reporting and inventory issues
- Reduced the cost of marketing collaterals by lining up new agencies and suppliers
- Completion of outlets’ branding and redesigning of marketing collaterals and websites
- Launched companies’ first E-Commerce website to cater the online sales problems
- Reduced the hosting, SEO, SMM & OM costs by suggesting and using best alternatives
- Increased the social media engagement & user interaction by 300% by using new techniques and reduced the expenses up-to 60%

Specialization
• Execution of marketing strategies
• Concept, business and brand development
• Designing and printing of products
• Branding and packing
• Raising brand awareness
• Market research
• New markets development
• Operational and project management
• Menu development of food and beverages
• Web and print design
• Strategic planning and implementation
• Franchise event management
• Support and assistance to team
• E-commerce and CMS management
• Search Engine Optimization (SEO)/Social Media Marketing (SMM) and Management / PPC campaigns
• Video, photography and editing
• Hardware and software installation and troubleshooting
• POS management, customization, installation and training
• Adobe Photoshop, Adobe Illustrator, Adobe Premier, InDesign, Corel Draw, Dreamweaver, Macromedia Flash, HTML5, CSS, jQuery


Mes compétences :
Marketing
Search Engine Optimisation
print design
eCommerce
branding
troubleshooting
software installation
jQuery
brand development
WordPress
Television Stations
Team Management
Strategic planning and implementation
Project Management
Pre sales
Playlists
PPC campaigns management
POS management
Operational Management
New markets development
Menu development of food and beverages
Market research
Managed live transmissions
Magazines
Macromedia Flash
Macromedia Dreamweaver
HTML5
HTML
Franchise event management
E-commerce management
Corel Draw Suite
Cascading Style Sheets
CMS management
Adobe Premier
Adobe Photoshop
Adobe Indesign
Adobe Illustrator

Entreprises

  • Cafe2go - Design & Marketing Executive

    2014 - maintenant * Creating, implementing and executing the marketing strategies and campaigns to achieve the organizational goals.
    * Designing of various marketing and print materials for offline and online campaigns.
    * Branding & packaging of various products including coffee, chocolates, Iced cans, etc.
    * Supporting the team in promotion development, branding, new menu products execution and launch.
    * Assisting in setting up the marketing budget and reducing the online and offline marketing costs through different techniques.
    * Collaborating with creative and media agencies to raise the brand awareness and successfully run the marketing campaigns.
    * Coordinating, meeting and discussing the opportunities with advertisement and marketing agencies.
    * Managing advertisements, social media, events management & internet communication.
    * Supporting and coordinating General Manager in marketing campaigns, staff briefings, and new store openings.
    * Market research and running online and offline marketing campaigns for seasonal promotions, new products launch and to raise the brand awareness.
    * Designing and updating the website and social media content & tracking the statistics.
    * Updating and monitoring web and social media pages to achieve the required goals.
    * Managing and updating Company's Social media pages including Facebook, Twitter, Instagram, Pinterest & StumbleUpon to run the promotions and raise the brand awareness in order to increase profitable sales.
    * Working with printers, digital printing and pre-press processes and finalization of print designs as per printer requirements.
    * Providing POS solution to the company to reduce the software cost, to get better reports and accurate inventory management and reports.
    * Responsible for installation and implementation of new POS.
    * Responsible for menu items recipes creation and proper automatic inventory depletion in order to get the accuracy in inventory in POS.
    * To provide POS training to the employees along-with tracking the inventory and sales reports accordingly.
    * Supporting events team and ensuring the smooth run of all activities in events, delivering the brand message by participating in events through the stand.
    * Interaction with local printer and making sure to get the best rates for all printing material with best quality.
    * Providing E-Commerce solution to the company with respect to online sales and assisting to generate offline sales through internet.
    * Managing different ad networks including Facebook ads, Google Adwords, Media.net, etc. to run different promotions, enhance the brand awareness and to increase the sales.
    * Supporting our Franchisees with regards to marketing materials in different countries.

  • Media Solutions - Team Leader Web and Graphic Designing

    2011 - 2014 * Managed a team of eight associates
    * Web, graphics, and print design
    * WordPress customization ;
    * E-commerce management for different clients ;
    * Search engine optimization ;
    * Social/online media marketing and PPC campaigns management to generate leads ;
    * Content/copy writing - tutorials writing ;
    * Respond to written and telephone inquiries from clients
    * Provide clients with the best possible solutions, as per their requirements

  • TV2day - Transmission Controller

    2010 - 2011 * Managed daily transmission playlist ;
    * Prepared daily transmission reports ;
    * Scheduled commercial transmissions ;
    * Managed live transmissions
    * Fixed point chart integration with web portal

  • Dologix - Web and Graphic Designer

    2007 - 2009 * Liaised with clients to discuss their requirements and pre-sales activities by coming up with new designs
    * Created layouts, illustrations, and web designs according to specific brand guidelines
    * Created newsletters, banners, fliers, brochures, and logo designs
    * Created sample and final website layouts ;
    * Converted many PSDs to HTML ;
    * Created video tutorials for front and backend management system

  • Invision Technologies - Graphics Designer

    Mérignac 2006 - 2007 * Designed flyers, book and magazine covers, advertisement banners, handouts, posters, logos, and other visual layouts
    * Created professional promotional materials for direct mailing ;
    * Coordinated production activities and final review with printers, service agencies, advertisers, and vendors ;
    * Finalized designs, as per client's requirements

Formations

  • University Of Karachi (Karachi)

    Karachi 2012 - 2013 Post-Graduate Diploma

  • Federal University Karachi (Karachi)

    Karachi 2008 - 2010 Masters

  • University Of Karachi (Karachi)

    Karachi 2004 - 2006 Bachelor of Arts
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