ZALORA
- Senior Product Manager - Apps & Web Mobile
2014 - 2016Responsible for the product roadmap set on Zalora's iOS and Android applications and on the mobile API connecting Zalora's apps to the backend systems. Interacted closely with end-users, developers, c-level business stakeholders, UI/UX designers, marketing teams and vendors to conceptualise, execute and deliver the vision on Zalora's core customer-facing applications.
EPIC Companies
- Onsite Manager
2014 - 2014Onsite performance reporting for ongoing marketing activities and shop optimization measures (onsite KPIs, page performance, funnel analysis). Responsible for merchandising- and promotional campaign execution of the shop (targeting content based on browse- and buying behaviour). Pllanning, executing and evaluating A/B testing, conversion rate optimization, landing page optimization. Compiling and marketing of Petobel media assets to pet care suppliers.
Zalando SAS
- Onsite Merchandising Manager
PARIS2013 - 2014Onsite performance reporting for ongoing marketing activities and shop optimization measures. Responsible for merchandising- and promotional campaign execution of the German Zalando shop and the vertical KIOMI. Compiling product assortment allowing for customer value and performance. Conception and administration of merchandising concepts.
Google
- Associate Account Manager
Paris2011 - 2012Partnering closely with major advertising clients from the retail industry and their agencies (SEM, media, creative, and digital agencies) to develop digital solutions that build the clients businesses and brands. Providing consultancy services across Google's broad range of search, display, video and mobile advertising technologies (AdWords, Google Display Network, Google Analytics, Doubleclick, AdMob, YouTube) with the goal of optimising the clients' advertising expenditures.
