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HILTI
- Marketing Director
Magny-les-Hameaux
2010 - maintenant
A world leader in developing, manufacturing and marketing value adding top quality products and services for the construction industry.
Marketing Manager
Mandate: Lead key strategic initiatives to steer the organization toward the most attractive market opportunities & segments, ensure sustainable profitable growth and optimize market reach.
Main activities
* Part of the executive committee, accountable of the efficient market organization management.
* Plan and implement key strategies to support growth (sales approach and targets, pricing strategies, marketing mix development).
* Sensing: gathering, recording and analyzing data, identifying customer segments and potential. The objective is to understand the relevant marketplace and define winning moves.
* Set and implement the appropriate strategic and operational processes to ensure the business improvement.
* Manage efficiently the multi channels to meets customer needs and loyalty.
* Control the results and effectiveness of initiatives.
* Communication : internal and external to promote the products, the services, the brand and support loyalty
* Provide training to support the implementation of developed strategies.
Main achievements
* Market organization restructuring: resource optimization to better balance turnover to operating expenses and support profitable growth.
* Act as a key manager to reassure retained colleagues and reinforce their engagement.
* Actively contribute to develop and implement the market organization vision & strategy. Provide monthly cockpit to allow controlling and recommend corrective actions to meet corporate targets (reviewed with executive committee).
* Margin growth and management ;
* Territory identification: lead a geo-marketing project to design territories and ensure their balance in terms of geography, potential, sales, SoW, customers & prospects. Set territory alignment process.
* Territory planning and management through CRM (Sales force): training & support provided to Area Sales Managers & Sales team to ensure disciplined sales execution.
* Sales strategy: set sales target and identify focus segments.
* Pricing strategy: identified pricing structure, recommend pricing to support promotions launch. Work closely with Sales Team to set and manage pricing agreement for key customers.
* Along with General Manager, developed Key Account Strategy to support their growth and loyalty. Provided training to key account managers.
* Lead sensing activities to ensure the understanding of the market and of the behavior of the most relevant segments.
* Structured and qualified the Database. Related processes in place along with support team training
* Lead business reporting development, internal system stabilization & related trainings.
* Partners kickoff (Malta and Western Africa - none integrated organizations): market, customer and project sensing training, business reporting development and tracking
* Communication: provided all material to support the brand awareness and the implementation of marketing initiatives (catalogue, brochure, POSM, leaflet). Provided training documents to support the implementation of developed strategies
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Safarclick
- Marketing Director
2010 - 2010
Online booking platform and supplier of services to multiple events and tourism industries.
Owner of www.safarclick.com, SkyZoomer a flight search engine and two travel agencies.
Marketing Director
* Contributed to setting up the global strategy of Safarclick.
* Developed the marketing strategy and set the marketing plan.
* Set up the media plan and a communication strategy based on social medias.
* Managed the www.safarclick.com website referral strategy.
* Developed and managed key and strategic partner relationships.
Short experience due to funding problems of this startup
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INWI (WANA)
- Senior Manager Loyalty
2008 - 2009
Third Moroccan telecommunication operator.
Senior Manager Loyalty
Mandate
* Conceive, develop and launch Loyalty programs for all product lines (voice and data)
and all market segments (B2B and B2C).
* Develop the loyalty marketing plan (Loyalty and retention promotions), set up and
manage the associated budgets.
Main achievements
* Loyalty program
* Conceived the Loyalty programs. Program presented to and approved by the executive committee.
* Issued invitations to tenders to recommend a Loyalty platform.
* Set and managed all Loyalty programs budget.
* Managed key internal and external relationships.
* Provided training on loyalty programs management to all involved internal teams
* Analyzed the invitations to tenders proposals and presented recommendations to the executive committee.
* Loyalty initiatives (out of the loyalty program)
* Developed marketing plan of loyalty promotions and campaigns.
* Set and managed the marketing plan budget.
* Trained affiliated agencies to support the implementation of the marketing plan.
* Analyzed launched promotions and campaigns and identified improvement areas.
* Contributed to profile churners and develop accurate initiatives to prevent it.
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Casanet – Maroc Telecom
- Business development & Yellow Pages Senior Manager
2007 - 2008
Medias and IT solutions provider. Casanet is a subsidiary of Maroc Telecom, the first Moroccan telecommunication operator. Owner of the first North Africa portal www.menara.ma
and of Maroc Telecom Yellow Pages.
Business development and Yellow Pages Senior Manager
Mandate
* Structure and develop database based marketing activities.
* Responsible of the back office: CRM, e-mailing tools, information system.
* Responsible of the front office: customer management, service development.
Main achievements
* Direct marketing ;
* Managed e-mailing activities for key customers (RAM, Maroc Telecom). ;
* Managed integrated campaigns: e-mailing, faxing and outgoing calls. ;
* Structured, qualified and developed databases.
* Yellow Pages
* Leaded the Yellow pages activity. ;
* Negotiated all Yellow pages activity related contracts.
* Conceived, validated and followed the development of the Yellow Pages Information System (in collaboration with Jouve).
* Structured, managed and qualified Yellow pages databases.
* Managed publishing, production, impression, media coverage, distribution and marketing of the Yellow pages.
* Issued and managed invitations to tenders (impression and marketing).
* Delivered the first standardized highly competitive printed Yellow Pages for Maroc Telecom ;
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Alliance Data – The Loyalty Management Group – Montreal
- Senior Business Analyst, Consumer Intelligence
2004 - 2006
Alliance Data - The Loyalty Management Group - 2004 - March 2007
Canada's premier coalition Loyalty program. Data-driven marketing and Loyalty strategies provider.
* Work closely with the account team (RONA) as the database expert.
* Contribute to the strategic development of the account.
* Analyze the impact and the profitability of the Loyalty program and the launched
marketing campaigns.
* Forecast and manage accounts revenues.
Main achievements
* Developed, with the account teams, the strategic account plan.
* Analyzed the impact of the Loyalty program and measured its ROI.
* Contributed significantly to deliver strategic projects and presented key learning to the
customers (customer RFM segmentation, customer behavior, geo-marketing analysis,
launch new customer, competition impact analysis).
* Contributed to standardize the ROI calculation across the Loyalty Group.
* Analyzed driven Loyalty Group revenues and set their forecasts.
* Provided training around data and Loyalty strategies to key accounts. ;
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Yellow Pages Group - Canada
- Pricing Manager
2003 - 2004
Official Publisher of the Yellow Pages, Advertising Sector.
Manager - Marketing Pricing Analysis
Mandate
* Develop the pricing strategy of all product lines. ;
* Evaluate market performance and manage the structure of headings table.
Main achievements
* Developed a classification model for 220 markets, which paved the way to the establishment of strategic actions more adapted to a competitive environment.
* Developed pricing strategies for all product lines and the entire market under constraint of their performance, economic situation and competition intensity.
* Analyzed in a particular way key markets, which made it possible to generate $ 1.8 million of additional revenue. The analysis reports were provided to top management and sale managers.
* Analyzed the headings structure and removed 344 of them. The reduction of the number of the headings makes it possible to have a more competitive structure, facilitate and increase the use of the directories as well as advertisers investment.
* Established an industrial segmentation of the headings by using NAICS codes.
* Designed and improved the headings database, which was useful to different departments.
* Participated actively in various projects carried out by top management.
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Bell Canada
- Assistant Researcher
Montreal
2001 - 2002
Developed forecasting models to estimate the workload in call centers. This modeling was based on the technique of analyses and forecasts which combine statistics and econometrics (ARIMA models). The distinctive feature of this research is to have integrated business cycles influence.14 modèles livrés et déployés selon les besoins de Bell Canada.
