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Amalia GEORGESCU

En résumé

Ingénieur de formation + master en marketing:
- Expérience Professionnelle Internationale : France, Croatie, Hongrie, Bulgarie, Roumanie
- marketing et développement d’affaire
- marketing direct (CRM)
- Langues: français, anglais, roumain

Ce que je valorise le plus c'est la diversité, la beauté et le rythme alerte de vie des projets auxquels j'ai participé.

fr.linkedin.com/in/georgescuamalia/

Mes compétences :
Negociation
Project management
Entrepreneur
Pharmaceutical industry
Retail
Gestion Relation Clients
Web marketing
Stratégie commerciale
Stratégie marketing
Marketing opérationnel
Marketing direct
Marketing relationnel/CRM
Marketing online
Marketing internet
Marketing btob
Marketing BtoC
CRM & programmes de Fidélisation
Management de transition
Category management
Integrated multi channel advertising
Analyse stratégique
Distribution spécialisée
Grande Distribution

Entreprises

  • Adelya SAS - Marketing Opérationnel

    2015 - maintenant - mener des actions de détection de projets en relation avec les managers de marché
    - organiser et piloter des opérations de qualification liées à ces opérations
    - mener des opérations d'informations et de ventes additionnelles

  • Castres, Midi Pyrénées- THOUY - Responsable Marketing CRM

    2013 - 2015

  • Amalia's Kindergarten - Entrepreneur

    2009 - 2012 Reached no 3 level as creche/kindergarten in the 2nd area of Bucharest (as per mothers forums) www.amaliakindergarten.ro

  • Remedio Pharmacies - partie de Pharma Investment B.V. et Newarch - General Director

    2006 - 2008 - managed a chain of 70 pharmacies in Romania
    - increased business turnover with 25% in the first year and 31% by second year
    - significantly increased cash flow
    - highly motivated team

  • Miniblu (partie du groupe A&D Pharma) - Executive Manager

    2004 - 2005 - launched & managed a chain of kids stores (Miniblu - 25 stores)
    -created the whole structure and procedures for the business
    - own brand Miniblu for baby/kids fashion launched in 6 months

  • A&D Pharma Holding (Urgo Lab, Pierre Fabre Lab, Upsa, Durex, Gillette - Marketing Executive Manager

    1998 - 2004 - launched a revolutionary website incl engine search for products in Sensiblu pharmacies (part of A&D Pharma)
    - increased basket value for customers in Sensiblu pharmacies by 30% in 6 months (CRM system)
    - launched Sensiblu first TV advertising campaign
    - successfully managed a team of 12 marketeers for top brands/manufacturers in the market: Nurofen (BHI), Upsa, GlaxoSmithKline, Pierre Fabre, Urgo Lab, etc
    - managed the Ozone launch (own brand of A&D Pharma) for first 3 years

  • MasterFoods - Marketing Assistant + Area Manager

    1996 - 1998 in charge of BTL marketing for confectionery and pet food, managing the merchandising team – 12 people
    managed a team of 6 sales reps

  • Cosmos Trading - Assistante Marketing

    1993 - 1996 responsable de ma mise en place d'actions de trade marketing pour Gillette, Johnson & Johnson.

Formations

  • INSEAD (Fontainebleau)

    Fontainebleau 2002 - 2002 certificat Executive Education

    kEY STRATEGIC ISSUES OF TOP RETAILERS - Programme Director Charles Waldman

  • Management Center Europe

    Bruxelles 2000 - 2000 certificat Executive Education

    COMPETITIVE MARKETING STRATEGY DECISISONS, Management Center Europe, Bruxelles, Belgique

  • Académie Des Études Économiques Bucarest (Bucarest)

    Bucarest 1995 - 1996 master II

    étude du comportement; projet: consommation du chocolat.

  • Institute Polytechnique De Bucarest

    Bucarest 1988 - 1993 Diploma Ingenieur Bac+5

    machines hydrauliques
Annuaire des membres :