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Amara OUATTARA

En résumé

FMCG sales & marketing professional. Client-focused with broad knowledge of distribution network in African countries with a Strong personal communication skills

Mes compétences :
Brand building
Strategy
Business Analysis
Customer Value Proposition
Market Research
Negotiation

Entreprises

  • Nestlé Côte d'Ivoire - Sales Operations Manager Food Service

    2013 - maintenant *Drive the Food Services business and implement regional strategies and objectives
    within the country
    *Develop all categories of products in the FS Channels in the country
    *Achieve sales, profitability, and partner recruitment objectives.
    *Ensure effective implementation of the various markets, trade and consumer activities
    as per strategies set during OP preparation
    *Win, maintain, and expand relationships with channel partners.
    *Manage dedicated budget for sales operations (consumer, distributor or sales)
    *Pro actively assess, clarify, and validate partner needs on an ongoing basis.
    *Sell through partner organizations to end users in coordination with partner sales
    resources
    *Recruit, manage and develop sale specialists
  • Uniwax (Vlisco group) - Marketing Strategic Manager

    2009 - 2013 *Develop pricing strategies, balancing firm objectives and customer satisfaction.
    *Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and mark-up factors.
    *Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
    *Use sales forecasting and strategic planning to ensure the sale and profitability of products range, analyzing business developments and monitoring market trends.
  • Axes Marketing - Sr. Research Analyst & IT/Foods Firms Account Manager

    2004 - 2009 *Focus on growing and developing new and existing clients with generating new business
    *Key interface between customers and the agency
    *Identify research opportunities and penetrate clients and develop relationships with Marketing Managers that enable achievement of plans and objectives.
    *Prepare and deliver innovative and proved efficiency market research methodologies to facilitate Managers decisions
    *Design and monitor market research project (Quantitative, Qualitative)
    *Analyze data and Produce reports with relevant recommandations to senior managers.
  • Synovate - Research Analyst

    Paris 2001 - 2004 *Design research methodologies according to client brief
    *Designing relevant questionnaire based on activity objectives and market knowledge
    *Implement and monitor field work (data collection) making sure that methods of data collection are effective and accurate.
    *Process and analyze raw data into reports for clients.
    *Work with external data suppliers regarding data accuracy and integrity.
    *Communicate the findings and recommendations

Formations

  • Université Felix Houphouet Boigny (Abidjan)

    Abidjan 1998 - 2000 Master en Marketing et Vente
  • Université Felix Houphouet Boigny (Abidjan)

    Abidjan 1996 - 1998 Diplômé en Economie Générale.

Réseau

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