Paris2013 - 2013- Accounts: Ford, Nestea, Fanta, Prince de Lu (Kraft)
- Participated in pitches for the agency New Business: provided market analysis, customer insights.
NEW YORK SelectNY
- Junior Strategic Planner
2012 - 2012- Analyzed the American beauty market: identified the industry trends and companies news.
- Provided reports regarding products improvements and brands strategies.
- Participated to a pitch for the agency New Business: developed presentations and speeches.
NEW YORK Bonpoint
- Communications and Press Relations
2011 - 2012- Managed regional and national press list and set up seasonal press days.
- Provided product information to editors for features and product placement.
- Helped with the set-up and execution of all in-store events.
- Managed the CRM (Customer Relationship Management).
2011 - 2011- Led day-to-day management and optimization of the client’s campaigns and coordinated the relations between the client and the agency’s different departments.
- Elaborated creative briefs and contributed to the campaign strategies setting-up.
- Presented creative work to client for approval.
Lagardère
- Marketing Analyst Assistant
PARIS2010 - 2010- Developed marketing sales talks for the magazine press.
- Surveyed advertisements post-tests and made commercial recommendations.
- Analyzed advertising investments and media planning.
The Marketing, Advertising and Communication course offers the theory essential to information and communication, semiotics and consumer sociology plus up-to-date professional practice.
