Amen Allah BEN SALAH

En résumé

Entreprises

• Philip Morris International - Tunisia - Manager Digital Marketing & Commercial Planning

  2017 - maintenant • Secure our leadership position and develop a new way of trade engagement leveraging on technology
  • Lead & Implement the Cross Functional Digital Trade Engagement Project
  • Enhance & Digitalize existing initiatives so that they evolve into longer term loyalty programs
  • Drive DTE expansion and sustain retailers hyper-care
  • Lead Content Strategy Development & manage National Media Plan
  • Implement effectiveness & Efficiency analysis with clear KPI's for FSF/BO
  • Resource allocation & Performance Management
  • Elevate tobacco shopping experience for adult smokers and Increase communication impact @ POS Level through a customized & Smart Digital Solutions
  • Develop tailored and customized Trade Marketing execution to support Brand initiative
  • Create an « auto-pilot » universe to free up field resources and focus on added value tasks
  • Develop the Merchandising Guidelines and ensure an efficient implementation in the market
  • Develop the annual commercial calendar with specific activities per month/field period that support the business objectives & Cascade KPI`s.
  • Ensure the optimal use of resources and IME Budget
  

• Philip Morris International - Algeria - Supervisor Business Planning & Coordination

  2016 - 2017 • Develop and follow-up the critical timings and deliverable for optimum implementation of each field period. Keep all parties involved informed and aligned. Act as the key communication point for field teams in terms of requests, briefs, etc. Ensure legal review & filing of field briefs.
  • Develop the optimum internal processes to ensure efficient & effective collaboration between commercial departments. Ensure implementation of these processes; adjust & evolve as needed. Organize respective meetings, minutes, approvals (including filing for internal audit) & action points.
  • Develop the annual commercial calendar with specific activities per month/field period that support the business objectives. Structure the planning according to product & communication initiatives, time needed for execution, space & speed capabilities and available platform (coverage, call mission, time implications, investment, etc).
  • Ensure visibility and tracking of KPIs for each field period from development of the KPIs to the tracking of the commercial activities. Prepare the evaluation of each activity after the completion of the field period with actionable insights.
  • Leverage existing and new tools to facilitate the reporting of commercial activities while in the field. Develop the required reporting prior to each field period/ad hoc programs.
  • Pave the way for field team empowerment through 100% territory management, resource allocation and bottom-up approach in decision making.
  

• Philip Morris International - Tunisia - Supervisor Sales Information & Trade Engagement

  Lausanne 2014 - 2016 • Manage Field Force.
  • Ensure that field force submit all necessary reports on time and consolidate the reports
  • Ensure that all data inputs into the database are done correctly and on time; administrate and maintain system database.
  • Manage distribution and sales force projects by ensuring cost efficient planning, execution and control projects by managing task and resources allocation, timelines, project meetings, implementation, follow-up and re-evaluation of results.
  • Formulate, propose and implement the optimum T.E strategy alternatives and sales force structures.
  • Provide sales management with reporting tools to monitor progress of the business and make decisions at all levels of the organization.
  • Manage the development, planning and implementation of "PM Best Practice" merchandising strategies and plans to ensure the optimum visibility and exposure of PM products.
  • Plan, Develop & Ensure flawless execution of all TE activities.
  • Manage the Permanent & Temporary point of sales of materials (including budget, logistics, distribution and assortment) by finding the most efficient solution.
  

• Philip Morris International - Tunisia - Supervisor sales Information & Planning

  Lausanne 2013 - 2014 • Assist in collecting, consolidating, analyzing and reporting all relevant market data.
  • Ensure that field force submit all necessary reports on time and consolidate the reports.
  • Ensure that all data inputs into the database are done correctly and on time; administrate and maintain system database.
  • Manage distribution and sales force projects by ensuring cost efficient planning, execution and control projects by managing task and resource allocation, timelines, project meetings, implementation, follow-up and re-evaluation of results.
  • Formulate, propose and implement the optimum distribution strategy alternatives and sales force structures.
  • Provide sales management with reporting tools to monitor progress of the business and make decisions at all levels of the organization.
  • Manage the development, planning and implementation of "PM Best Practice" merchandising strategies and plans to ensure the optimum visibility and exposure of PM products.
  

• The Coca Cola Company - Tunisia - Territory Operations Representative

  2012 - 2012 • Achieve volume objectives in the assigned area as per annual business plan.
  • Execute distributors & channel activation plans.
  • Develop relations with the bottler, strategic customers and manage their Joint Business Planning & market development plans.
  • Ensure Business Partner Project follow up & roll-out.
  • Control implementation of the Business Partner concept.
  • Roll-out of a Merchandising Project.
  

Formations

• Ecole Supérieure De Commerce De Tunis (Tunis)

  Tunis 2010 - 2012 Master

Réseau

• Rima BEN GHALBA

• Sébastien MÉTAYER

• Sofiene FARHAT

• Zakaria GLENZA