Menu

Amira ATHIMNI

Tunis

En résumé

A Social Media and Digital Marketing professional with an eye for details.

After graduating from the Mediterranean School of Business, Amira worked 2 years as a 'Team Leader of the Social Media department at Access, first digital agency founded in 1999 and first on the Tunisian market.
Fascinated by the new paradigm brought by digital, reinventing the way in which the brands should evolve with the emergence of new medias.
Amira leads a team of more than 20 people of the 'Social Media Business Unit' at, consisting of Account Managers, Digital Planners, Community Managers, Web Designers and E-Reputation Managers.
Loving brands, discovering them, analyzing them, understanding them, enjoying them, criticizing them, comparing them, feeding them, and making them evolve. Just want to do what they will be tomorrow.
Her role lies more in the Digital Marketing sphere. She manages a portfolio of clients, imagines and creates campaign strategies via social networks with her team, observing trends, figures, public targets for each social network to offer the right digital recommendation for each brand.

Her digital, technology and social media addiction was the reason she landed a social media job. She has been developing at the same rate that digital marketing and social media have been developing at, and is always on a pursuit to find new challenges and the next big thing.

Specialties: Digital Marketing, Social Media, Business Development, Communications, Marketing, Client Servicing, Project Management and Financials.

Mes compétences :
Facebook
Email Marketing
SPSS
Crystal Ball
Decision Modeling
CRM databases
Organizational Behavior
Knowledge Management
Pricing Strategy
Sales Management
Digital Marketing
Communicative Skills
Marketing Management
Communications Planning
Human Resources
Data Mining
Marketing Event Planning
Event Marketing Strategy
Product Management
Managing Distribution...
Information Management
Consumer Behaviour
Budget Estimating
Consumer Marketing
Business Intelligence
Small Business Marketing
Direct Marketing
Lead Management
Operations Management
Microsoft Office
Strategy
Business Strategy
Communication
Team Leadership
Event Management
Teamwork
Business Planning
Marketing Research
Project Management
Social Networking
Management
Marketing Communications
Marketing
Social Media Marketing
Marketing Strategy

Entreprises

  • Access - The Digital Touch - Head of Social Media Department

    Tunis 2014 - maintenant • Leading a team of twenty people of the 'Social Media Business Unit'​ , consisting of Account Managers, Digital Planners, Community Managers, Web Designers and E-Reputation Managers.
    • Develop content that is in line with the account’s social media strategy in English and French.
    • Monitor competitors and similar brands’ activities on social media regionally and internationally to stay up to date with the best practices.
    • Manage all requests received from the client regarding the community and overall social media presence.
    • Flag any issues regarding the client’s reputation online.
    • Head and organize brainstorming sessions
    • Review and present concepts/layouts/content to the client for approval
    • Communicate the client's feedback to all internal departments and discuss the next steps
    • Developing and implementing strategic digital and social media concepts that integrate with business objectives of large organizations
    • Preparing presentation pitches to win new client accounts to develop the agency's business
    • Oversee the planning and execution of programs to meet the client’s business objectives and to develop the client relationship
    • Make significant contributions to the strategic direction of the client’s communications plan
    • In charge of new business (pitches and proposals)
    • In charge of managing, training and developing a team of junior and senior members
    • Takes the responsibility for the achievement of objectives, within agreed timescale and budgets.
    • Maintain senior level contact on a regular basis and ensure full understanding of client business, and communication needs.
    • Maintain accurate quality control over work produced by junior staff and workflow among different teams.
    • Handling the accounts financials and ensuring profitability
    • Clients industries include: Agri-food sector, Automotive, Financial Services and Banking, Technology, Lifestyle, Enterprise Software and Logistics, Education, , Fashion & Beauty and Distribution.

  • Access - The Digital Touch - Strategic Digital Planner

    Tunis 2013 - 2014 - Implements a social media strategy
    - Managing the Community Management team: optimise, maintain, monitor and lead the platforms and any marketing strategies carried out in them: Facebook, Twitter, Foursquare, Instagram, EyeEm, YouTube, Pinterest, Soundcloud, Google+, etc.
    - Content creation and management: content marketing.
    - Interaction with users: community engagement.
    - Social commerce: leads, calls to action and conversions in social media.
    - Monitoring: online media, information sources and social channels.
    - Measurements and follow-up: determining the ROI of the work carried out, justifying the quality of the actions taken and, of course, the results thereof.
    - Fan building: based on achieving specific ROI objectives.
    - Qualitative aspects: Sentiment reports, strengths, scope, virality, passion and effects for the brand online.
    - Email marketing: development, creative input, running, results and campaigns.
    - Video-marketing: optimisation, search, keywords, sponsored videos, marketing.
    - e-Commerce: creation and generation of online sales opportunities.
    - Reports: online sales, online positioning, online reputation, online results.
    - Community: leading online communities, brand representation in different forums and communities.
    - Online branding: searching, identifying and improving all brand-related aspects in social media.
    - Adviser: playing a brand consulting/advising role with regard to the online environment: opportunities, threats, new initiatives, development of digital identity and online presence, identification of potential business and new digital transactions.

Formations

  • Mediterranean School Of Business (Tunis)

    Tunis 2011 - 2013 Master's degree, Master Business Management / Major in Marketing

  • UIK Université Ibn Khaldoun À Tunis (Tunis)

    Tunis 2008 - 2011 Bachelor of Business Administration (BBA), Business Administration and Management, General

Réseau

Annuaire des membres :