Anais ALBAN

En résumé

Entreprises

• Seita Imperial Tobacco - Trade Marketing Manager

  Paris 2013 - 2015 - Establishing, executing and ongoing follow-up of the marketing plan
  - Planning promotional materials and maintaining contacts with POS to supervise all in and out store animations
  - Evaluating promotion efficiency, tracking KPIs and handling reporting for marketing activities, proposing action plan and adjustments as necessary
  - Tracking and monitoring brand development and results through A&P budgets
  - Business Analysis
  - Development of CRM actions: loyalty program, cross selling
  - Identifying, supporting additional value and creating opportunities that drive customer sales in support of the volume, share and profit objectives of the market
  - Management of 3 merchandisers and of the outsourcing of specific marketing actions
  

• Seita Imperial Tobacco - Trade Marketing Junior

  Paris 2012 - 2013 - In charge of marketing activities with guidance from the Global Marketing Strategy to improve market share, customer satisfaction and productivity
  - Brief of the retailers and staff sales for each marketing animations and control of the execution of communication message and merchandising guidelines
  - Developed training tools/brand presentation
  - Organization and analysis of quantitative and qualitative studies
  - Developed and set up of specific furniture layouts to improve visibility in POS
  - Managed existing suppliers and sourced new partners for operational marketing activities to ensure best quality-price service delivery

• VISU MAGAZINE - Advertising Representative

  2011 - 2012 - Responsible for growing a book of business while maintaining healthy relationships with key decision makers
  - Client portfolio management
  - Offered adapted communication plan

• LANCEL - Trade Marketing Junior

  Paris 2010 - 2010 - Participation in new window displays concept based on product launch and seasonality
  - Development and extension of furniture/POS-M through the network
  - Set up of internal tools to execute the coverage plan worldwide
  - Organization of customer strategic events: opening shops, showroom presentation of new collections

Formations

• Ecole Superieure Du Commerce Exterieur (ESCE)

  Paris La Défense 2005 - 2010 Master 2