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Anaïs ROY

PARIS

En résumé

• 7 years’ experience in Marketing, Communications and Sales
• Experienced in office environments and with both large and small clients
• Budget Management (Multi-Million turnover worldwide business at Mirenesse)
• Strategic and Aggressive Marketing plan
• Team Leader
• Languages: French (mother tongue), English (fluent), Spanish (school- 5 years)

Mes compétences :
International Marketing
Digital Marketing
Marketing online
Product Marketing
Mobile marketing
Merchandising
Marketing
Marketing Management
Trade Marketing
Communication

Entreprises

  • OIA BEAUTE - ELEA CORP - Marketing Manager

    2014 - maintenant Marketing

    • Mise en place du plan marketing enseigne annuel : analyse des performances du groupe.
    • Négociation et mise en œuvre du plan d’animation en lien avec la stratégie marketing : choix et négociation avec les fournisseurs, création de supports, suivi de la mise en place des animations terrain, identification et développement des opportunités business du marché (exploitation des remontées terrain, analyse de la concurrence, etc.
    • Gestion et production des outils marketing destinés aux points de vente (catalogues, PLV, kakemonos et tous les accessoires vitrines).
    • En charge du plan trade marketing marques : supervision des moyens moteurs (médias, merchandising...), animations terrain & promotions.
    • Définition des actions marketing locales des 17 magasins : Elaboration des budgets, validation et suivi des opérations.
    • Pilotage des projets de communication : médias classiques, évènements et co-brandingafin de de développer la notoriété du groupe.
    • Elaboration et pilotage du budget marketing global.
    • Organisation des séminaires avec la force commerciale, et gestion de l'interface avec le terrain tout au long de l’année.

    Digital & CRM

    • Mise en œuvre d’un plan actions de communication autour des réseaux sociaux en lien avec des animations locales et stratégie marketing globale.
    • Enrichir les contenus et visuels dans le but d’accroître les performances du site internet.
    • Mise en place d'un plan CRM.

    Franchise

    • Création des outils marketing nécesaire à l'ouverture de futurs franchisés.
    • Pilotage des projets de communication : médias.

  • Claymont Bond PTY LTD / Mirenesse - Marketing Manager

    2013 - 2013 BRAND
    • Strategic brand planning and budget planning.
    • Plan and execute short and long term strategies for the brand.
    • Lift Brand Awareness.
    • Increase Brand Distribution and Identify new business opportunity.
    • Liase with distributors in Australia and Internationally
    • Monitor customer satisfaction levels, analyse data to determine market place activity and trends.
    • Assist in Implementing strategic marketing plans and the development and tracking of strategic marketing objectives
    • Develop trade marketing/sales promotion programs
    • Monthly forecasting and reports
    • Launch New Ranges
    • Implement CRM programs
    • Manage multiple projects timeline/delivery with external suppliers - advertising agencies, design agencies, Media buyer, PR agency and printers.
    • Create campaigns through digital media and TV
    • Manage consumer and trade advertising
    • Develop and implement training manuals for sales representatives and distributors
    • Increase PR activities to maximise the brand PR exposure.
    • Analyse market research and competitor activity.

    PRODUCTS
    • Work closely with new product development to define Mirenesse product portfolio
    • Manage product life cycle
    • Cost negotiating with suppliers
    • Liaison with different level of suppliers/manufacturers locally and internationally.
    • Develop trade marketing/sales promotion programs
    • Internal presentation to senior management
    • Maintain orders, generate reorders

    WEBSITE
    • Oversee and manage Mirenesse online activities.
    • Google adwords facebook analytics and marketing
    • Execute online promotions utlising social media and solus emails and competition promotion opportunities
    • Web maintenance liason as necessary
    • Organise daily html email to database and monitor sales
    • Write sales copy for html emails, website, catalogues etc
    • Review website monthly, make new homepage, launch new products, monthly specials calender
    • Review VIP program, improvements, functionality promotions
    • Working with TVSN to maintain and grow the brand on TVSN shopping
    • Working with TV stations to arrange advertising media promotions as necessary

    GRAPHICS
    • Direct graphic layouts for html emails, displays presentation boards, brochures, fliers, swing tickets and other point of sale material.
    • Liaising with advertising firms and develop advertisements for specialized media e.g. Magazines,light-boxes, billboards, etc.
    • Assist with Image Request forms if required.
    • Assist Graphic department as required.
    • Develop business relationships with printing firms to attain reduced prices and ensuring all printing jobs are carried out of a high quality by inspection

  • VALEO BUSINESS GROUP - Marketing Analyst

    2010 - 2012 • Created the internal Marketing website
    • Launched consumer studies 2011 and 2012 (acceptance of VALEO innovations and consumer
    segmentation in USA, China, and Germany market)
    • Data analysis with our German and English consultants (statistical analyses and software post-
    treatment)
    • Analyzed and created the 2050 Market Trends Report, Mobility Evolution, Automotive -Market of
    2020, 
Electric Vehicles, Social Media, Customer behavior, competitors analysis...
    • Developed reports for clients and Customer Needs and Reports Strategy.
    • Delivered market research in line with business development objectives
    • Draw up OEM presentations and reports for clients on customers needs
    • Coordinated communication movies with an external supplier
    • Created the car model positioning in China Market for BMW, Audi, Jaguar, Peugeot, and others

  • Leadformance - Marketing and Sales Coordinator

    Chambéry 2007 - 2010 In charge of marketing and business development B2B:
    • Managed meetings for Luxury accounts & brands (stakeholders & retails): Hugo Boss, Lancel,
    Hermès and others

    Implementation of marketing campaigns and sales programs:
    • Management of the follow-up customers and prospects B2B & B2C
    • Design, conception of online marketing strategy and mix marketing

    Implementation of the new website: www.central-beaute.com:
    • Created direct mail pieces and product brochures for marketing campaigns
    • Implementation of professional education training for additional sales agents
    • Assisted manager with overall office supervision, including direction five trainees
    

    Directed the “118 on the Web“ project:
    • Created market studies for new website
    • Prepared CRM databases: searching new customers B2C
    • Creation of online advertising and promotions + implementation of social media
    • Phone prospecting & sales of on-line spaces advertising to account base of 150 clients
    • Followed lead generation on 5 websites
    • Developed commercial propositions and new content for website
    • Promoted the development of “118on the web” e-newsletter
    • Created brochures, flyers, landing pages, loyalty programs, exhibitions, etc.

    
Implementation of commercial and communications actions:
    • Constitution of file and press releases (PR) in collaboration with a media strategy company “valeur d’image”
    • Manage the communications planning and events
    • Interviewed customers and launched commercial advertisements on radio

Formations

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