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Andrea COLAIANNI

Paris

En résumé

With a background in Marketing and Digital Marketing Andrea developed knowledge on digital industry as consultant and project manager with a holistic approach to social media. (e-PR, word-of-mouth, co-creation, social Innovation and community management).

Co-author of the first italian book about Buzz Marketing
"Buzz Marketing nei Social Media", Fausto Lupetti Editore - Milano 2009, he join eBuzzing at early stage of the start-up, developing consulting expertise and social advertising offer for Fortune 500 brands as: Ford, Renault, Vodafone, NatGeo, Opel, Toyota, Bulgari etc.

Speaking Italian,English, and French fluently I worked in different countries like Italy, Germany, France and UK.

In 2010 Andrea join France as Senior Associate of 90:10 Group, a social media consultancy specialized on social innovation, e-reputation and co-creation.

Joining SAME SAME Agency as Social Media Colsulting Director, managing the France and China team on social media projects, Andrea consulting luxury and premium brands as : Van Cleef & Arpels, Longchamp, Bonpoint, GrDF, Orange, etc.

Today Andrea is Head of Social@Ogilvy, the transversal expertise of Ogilvy&Mather Paris.



Main expertise :
- Digital Influence.
- Strategic media planning
- E-reputation management.
- Social Business & Open Business approach
- Co-creation
- Digital Audit
- Luxury market

Lecturer in digital marketing and social media marketing:

- Master Web & New Media : Ateneo Impresa
- Economy University of Urbino
- Master Economy University of Siena
- ESSEC Paris

My Italian Blog: http://www.womarketing.netsons.org/
Twitter: @womarketing

Spécialités
Social Business, Open Business, Co-creation, Branding, Web Marketing, Social Media Marketing, Buzz Marketing, Community Management, E-reputation, Word-of-Mouth, CRM 2.0, Storytelling for conversational marketing, Viral Marketing, Monitoring tools, Luxury

Mes compétences :
Social Media Strategy
Digital Strategy
Content Strategy
Social Business Design
Conseil
Communication
Marketing
E-reputation
Community management
Monitoring

Entreprises

  • Ogilvy Mather - Head of Social@Ogilvy

    Paris 2013 - maintenant

  • SAME SAME Agency - Social Media Consulting Director

    2012 - 2013 A communication agency with strong interactive genes. Founded in 2009 By Mikaïl Osmany, Frederic Boudet, Michel Campan, SAME SAME Agency is a digital communication agency based in Paris and Shanghai specialized on luxury brands.

    As Social Media Consulting Director I'm in charge of the social media team in Paris, Shanghai.

  • Lecturer Marketing and Communication - Lecturer

    2010 - 2011 Lecturer in digital marketing and social media marketing:

    - Master Web & New Media : Ateneo Impresa
    - Economy University of Urbino
    - Master Economy University of Siena
    - ESSEC Business School Paris

  • 90:10 Group France - Social Media Strategist / Senior Associate

    2010 - 2012 90:10 Group est une agence Européen de conseil en stratégie médias sociaux présente aussi en ME et USA, avec pour objectif d’aider les entreprises dans l’innovation, l’efficacité et le changement par le biais des technologies web sociales, leur permettant ainsi à s’adapter et à continuer à prospérer dans ce monde connecté. Notre expertise en conseil et en co-création nous donne la possibilité d'aider les client en B2C comme en B2B.

    Je m'occupe de le suivi stratégique et conseil en média sociaux avec un focus sur le monitorage de l'e-reputation,audit concurrentiel, influence et présence dans les web sociale avec un approche social business.


    Bilingue italien et français je gère les budget pour la France et l'Italie et je participe aux différents projets UK.

    Expertise:

    * Monitoring et Audit
    * Co-creation & Open Business
    * Netnography research
    * Social Business strategy
    * Co-creation
    * Community management
    * Social CRM

  • PromoDigital - Wikio Group - eBuzzing - Coordinator // social media manager

    2008 - 2010 PromoDigital is the first Italian Buzz agency, helping Fortune 500 clients & media agencies to spread positive Word-of-Mouth around brands and products. We’re a “category killer” shop for every issues related to buzz marketing: from monitoring online reputation to product/video seeding and etichal "community conversations" activities.
    PromoDigital is an active member of WOMMA (Word of Mouth Marketing Association) and co-founder of WOMMI (Word of Mouth Marketing Italy) www.wommi.it.

    Our clients list includes: Vodafone, Toyota, Mini, VW, Ford, Bulgari, P&G, J&J, SKY, Dada, Barilla, Nokia, Adidas and a lot but really a lot of others ;)

    I'm Social Media Strategist, expert in WOM campaign and digital influence. Blogger relationship for clients and community manager for agency, I'm also work as a strategist for community conversation campaignes and reputation management (monitoring).


    - Buzz Marketing / WOM
    - Brand reputation / e-reputation
    - Business developing
    - Community Management

  • TBTV - The Blog TV - Community Manager - Team Coordinator

    2008 - 2008 Agence spécialisé dans la réalisation des communauté on ligne thématiques, creation des blog de marque et UGC video advertising.

    - Community manager
    - Social Media marketing
    - coordination du team de production
    - business plan

  • CONTEAM:GRUPPE - Marketing Analyst

    2007 - 2008 Marketing and Advertising company in Germany specialised in Automotive brands. I worked as a junior marketing consultant in after-sales project for General Motors Europe (online and offline). Creative Brainstorming for Lamborghini meeting in Italy and other automotive brand campaign. Expert in analysis quali/quanti online and offline.

Formations

  • Scienze Della Comunicazione "La Sapienza" (Rome)

    Rome 2005 - 2008 Marketing et Communication

    Communication et Marketing

  • Scienze Della Comunicazione "La Sapienza" (Rome)

    Rome 2002 - 2008 Marketing & Enterprise Communication

    Marketing, PR, Communication, Digital Marketing, Sociologie, Network Analysis, Media

    Marketing & Comunicazione d'impresa

Réseau

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