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Aneta LERSKA

LE PECQ

En résumé

Professionnelle marketing : 15 ans d’expérience réussie dans les industries des multimédias.

Mes compétences :
Advertising
E-commerce
Analyse financière
Communication visuelle
Adwords
Management
Analyse de données
Marketing

Entreprises

  • VISIGUAL.com - Entrepreneur

    2006 - maintenant • Vente par Internet des supports de communication visuelle et du marketing, PLV pour des professionnels et des particuliers
    • Utilisation des outils du marketing par Internet comme Google AdWords
    • Administration des opérations sur les comptes clients
    • Outils informatiques bureautiques et analytiques, bases de données
    • Marketing par Internet, Google AdWords
  • DIRECTV - Marketing Manager

    2000 - 2005 • Launched and participated in the development of marketing strategies for International and Hi-Definition Channels on the DIRECTV platform.
    • Initiated and implemented annual marketing objectives and strategies for pay per view movies and adult product.
    • Prepared $1.2M Pay Per View Marketing budget and expense allocation.
    • Developed financial reports to keep track and analyze Pay Per View monthly revenue.
    • Re-branded the pay per view category to DIRECTV® Pay Per View.
    • Created and implemented innovative marketing tactics and promotions (i.e.; one penny promotions, $1.99 discounted offers, double features, DVD extra footage) to increase PPV revenues and buy rates, increase efficiencies and save costs.
    • Maximized use of new technologies (advanced products, web site, TiVo) to promote Pay Per View movies and adult product.
    • Designed and managed Pay Per View schedule channel to provide convenient listing information to subscribers on pay per view movies, events and Freeviews.
    • Developed and managed PPV view movie weekly e-newsletter to increase customer satisfaction and the buy rate using the DIRECTV web site. 1,000,000 subscribers have registered.
    • Assisted in creating movie virtual and paper coupons encouraging new customers to try and increase purchases of Pay Per View.
    • Created and managed Pay Per View movie analysis to determine the most effective marketing tactics to assist the acquisition department and studios in achieving optimal contractual terms.
    • Worked closely on the daily bases with all movie studios: Paramount Pictures, Warner Bros., FOX, Sony Pictures, Dreamworks, Buena Vista on joint movie promotions to increase pay per view buys.
    • Successfully participated in managing the relationship with BLOCKBUSTER via creating and implementing various pay per view movie campaigns.
    • Managed Playboy TV promotions to increase Playboy monthly subscription revenue.
    • Developed and implemented Playboy TV retention program.
  • DIRECTV - Marketing Manager

    1999 - 2005
  • TIME WARNER CABLE OF NEW YORK CITY - Pay-Per-View Program Manager and Analyst

    1995 - 1998 • Forecasted and prepared $30M revenue budget. Provided accurate and timely budget variance analysis.
    • Analyzed cash flow and revenue to support Pay-Per-View operations. Controlled royalty payments.
    • Developed models to describe and analyze Pay-Per-View performance for 1M subscriber base.
    • Scheduled Pay-Per-View movies for the largest cable market in the United States.
    • Developed and evaluated annual marketing strategies and provided feedback to senior executives.
    • Conducted analysis of present and potential markets for new and existing products.
    • Developed multimedia presentations for senior management.
    • Prepared and analyzed monthly reports for Time Warner Home Theater (6 Pay-Per-View channels) and experimental NVOD Quantum system (150 channels).
  • MERRILL LYNCH - Operations Specialist

    PARIS 1994 - 1995 * Conducted day-to-day activities for parent office's Operations Department in accordance with SEC rules.
    * Served as liaison between 20 brokers, stock exchanges and supervised staff. Provided sales support and operational assistance to brokers and customers.
    * Administered operations related to consumers' accounts involving document control of transfers, new transactions and funds withdrawals. Controlled investment and cash accounts funds.

Formations

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