Aneta LERSKA

En résumé

Entreprises

• VISIGUAL.com - Entrepreneur

  2006 - maintenant • Vente par Internet des supports de communication visuelle et du marketing, PLV pour des professionnels et des particuliers
  • Utilisation des outils du marketing par Internet comme Google AdWords
  • Administration des opérations sur les comptes clients
  • Outils informatiques bureautiques et analytiques, bases de données
  • Marketing par Internet, Google AdWords
  

• DIRECTV - Marketing Manager

  2000 - 2005 • Launched and participated in the development of marketing strategies for International and Hi-Definition Channels on the DIRECTV platform.
  • Initiated and implemented annual marketing objectives and strategies for pay per view movies and adult product.
  • Prepared $1.2M Pay Per View Marketing budget and expense allocation.
  • Developed financial reports to keep track and analyze Pay Per View monthly revenue.
  • Re-branded the pay per view category to DIRECTV® Pay Per View.
  • Created and implemented innovative marketing tactics and promotions (i.e.; one penny promotions, $1.99 discounted offers, double features, DVD extra footage) to increase PPV revenues and buy rates, increase efficiencies and save costs.
  • Maximized use of new technologies (advanced products, web site, TiVo) to promote Pay Per View movies and adult product.
  • Designed and managed Pay Per View schedule channel to provide convenient listing information to subscribers on pay per view movies, events and Freeviews.
  • Developed and managed PPV view movie weekly e-newsletter to increase customer satisfaction and the buy rate using the DIRECTV web site. 1,000,000 subscribers have registered.
  • Assisted in creating movie virtual and paper coupons encouraging new customers to try and increase purchases of Pay Per View.
  • Created and managed Pay Per View movie analysis to determine the most effective marketing tactics to assist the acquisition department and studios in achieving optimal contractual terms.
  • Worked closely on the daily bases with all movie studios: Paramount Pictures, Warner Bros., FOX, Sony Pictures, Dreamworks, Buena Vista on joint movie promotions to increase pay per view buys.
  • Successfully participated in managing the relationship with BLOCKBUSTER via creating and implementing various pay per view movie campaigns.
  • Managed Playboy TV promotions to increase Playboy monthly subscription revenue.
  • Developed and implemented Playboy TV retention program.

• DIRECTV - Marketing Manager

  1999 - 2005

• TIME WARNER CABLE OF NEW YORK CITY - Pay-Per-View Program Manager and Analyst

  1995 - 1998 • Forecasted and prepared $30M revenue budget. Provided accurate and timely budget variance analysis.
  • Analyzed cash flow and revenue to support Pay-Per-View operations. Controlled royalty payments.
  • Developed models to describe and analyze Pay-Per-View performance for 1M subscriber base.
  • Scheduled Pay-Per-View movies for the largest cable market in the United States.
  • Developed and evaluated annual marketing strategies and provided feedback to senior executives.
  • Conducted analysis of present and potential markets for new and existing products.
  • Developed multimedia presentations for senior management.
  • Prepared and analyzed monthly reports for Time Warner Home Theater (6 Pay-Per-View channels) and experimental NVOD Quantum system (150 channels).

• MERRILL LYNCH - Operations Specialist

  PARIS 1994 - 1995 * Conducted day-to-day activities for parent office's Operations Department in accordance with SEC rules.
  * Served as liaison between 20 brokers, stock exchanges and supervised staff. Provided sales support and operational assistance to brokers and customers.
  * Administered operations related to consumers' accounts involving document control of transfers, new transactions and funds withdrawals. Controlled investment and cash accounts funds.

Formations

Réseau

• Khalil SOUBRA

• Marielle LESFAURIS