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Ani RADONOVA

PARIS

En résumé

High profile advertising professional with eight years’ experience as key Account Director within international companies as CLM BBDO and Publicis Conseil, across a broad range of sectors (in particular FMCG, insurance, telecommunications, energy). Thrives in dynamic and international environments, with high degree of adaptability and a management involvement. Experience in leading projects independently and proactively.

Mes compétences :
Gestion de projet
Production
Développement commercial
Stratégie de communication
Gestion budgétaire
Communication
Production audiovisuelle
Médias
Social media
Marketing stratégique
Stratégie
Marketing direct
Marketing opérationnel
Marketing
Communication interne
Communication visuelle
Communication externe
Consumer Insight

Entreprises

  • CLM BBDO

    maintenant
  • CLM BBDO

    maintenant
  • CLM

    maintenant
  • Publicis Conseil - Directrice de clientèle

    Paris 2012 - maintenant ORANGE INTERNATIONAL – since March 2017
    - Key strategic partner of the central Orange Brand teams
    - Coordination & monitoring of all campaign developments from European & MEA countries (leading agency for 30 countries)
    - Proactive strategic & creative recommendations for Orange Spain
    - Management of internal teams

    AXA INTERNATIONAL – 4 years
    - Strategic lead of the Western Europe Hub (France, Belgium, Switzerland & Germany).
    - Strategic & operational everyday partner of the central & local clients
    - Implementation of the new organization of the Hub and activation of local agencies
    - Coordination and monitoring of integrated campaign developments (lead agency in more than 30 countries)
    - Management of internal teams (interns & account executive)

    ENGIE – 6 months
    - Strategic support on workshops & strategic meetings for the 2017 comms plan for France
    - Supervising of 360° integrated on & off campaigns (BtoC & BtoB)
    - Management of internal teams (account managers)
  • CLM BBDO - Chef de groupe

    2009 - 2012 UNCLE BEN’S INTERNATIONAL
    - Management and account follow-up of multiple on and off campaigns - Europe, United States, Canada
    - Lead in the development of 360° strategic recommendations for the implementation of 3 global campaigns
    - Development of the new brand strategy of the global campaign "Begin with Ben" (new positioning, signature, guidelines). Worldwide pitch won by BBDO in 2010.
    - Global coordination (lead agency in 27 countries)
    - Daily relationship with clients (weekly meetings across Europe)
    - Monitoring and benchmarks for the European and North American markets

    BORN HIV FREE FOUNDATION
    - Development of the new 360 ° communication platform for 2011-2013

    FIVE (FREEDENT/MARS)
    - Adaptation of the launch campaign for the FIVE chewing gum in France (Freedent /Mars)
  • Proximity BBDO - Assistante chef de publicité

    Boulogne-Billancourt 2008 - 2009 CLIENTS: Universal Music Mobile (Bouygues Telecom), Maeva, Bistro Romain

    - Implementation and follow-up of projects: from clients’ brief to delivery of the supports
    - Daily clients relationship and management of internal creative & production teams and suppliers
    - Participation in the development of operational recommendations
  • Studio K - Assistante chef de projet

    2007 - 2007 CLIENTS: Société Générale, French Embassy in Bulgaria, French institute in Sofia

    - Development of the client’s portfolio & meetings with potential clients
    - Strategic analysis & benchmarks
  • GCI Groupe Grey - Assistante chef de projet

    2007 - 2008 CLIENTS: Ariel, Lenor, Always (Procter&Gamble), Blédina, Rushcollection

    - Elaboration of press releases & press kit
    - Organization of specific events
    - Everyday contact with suppliers & journalists
  • Bureau de presse Sabine Arman - Assistante attachée de presse

    2006 - 2006 CLIENTS: Festival Off d’Avignon 2006, Bonneton, Aubanel, Le TARMAC de la Villette

    - Elaboration of press releases & press kit

Formations

Réseau