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Anja NUSSBAECHER

En résumé

I’m a dynamic, experienced Account Manager with a Masters Degree in International Marketing (King's College London).

I’m currently working as Account/Client Manager in an award-winning, creative B2B Marketing Agency, with accounts and projects ranging from regional to global, spanning integrated, multi-media and multi-channel activity, from short-term campaigns to long-term marketing strategy.

Building strong client relationships and growing new and existing clients comes naturally to me and I enjoy working in a fast paced, dynamic environment.

Having worked both client- and agency-side, I ensure projects run smoothly and deliver results.


Mes compétences :
Branding
CMS systems
Design
Adobe Photoshop
Coordination de projets
Service client
Marketing stratégique
Marketing direct
Marketing international
Social media

Entreprises

  • Earnest Agency (Londres & Paris) - Key Account Manager & Client Manager

    2014 - maintenant Managing the agency's global key account Kaspersky Lab, as well as a variaty of smaller accounts in the financial, banking, technottlogy, consultancy and IT industry (WorldPay, Twitter, Google, Canon, Arqiva, Fujitsu), my duties as Account Manager include:

    * Developing strategic campaigns across multiple channels, ranging from regional to global, from demand generation to inbound to direct response campaigns
    * Managing multiple projects at once, working to tight deadlines
    * Building strong and profitable client relationships based on trust and competence, being the go-to person for the client and ensuring professional service and advice at any time
    * Successfully managing suppliers and third parties ;
    * Translating client briefs into creative briefs, unpicking key objectives to ensure clear direction
    * In charge of developing campaign timings and managing budgets effictively, ensuring profitability
    * Proactively thinking and acting on ways to develop new and existing business opportunities
    * Keeping up to date with marketplace information, trends and industry news
    * Managing a team of Account Executives in a hands-on, approachable fashion, giving direction and advice, training to assess situations appropriately, distributing tasks and supervising, whilst also giving space to develop and manage smaller projects independently

  • Earnest Agency (Londres) - Account Executive

    2012 - 2014 * Working on multi-channel, regional to global campaigns ;
    * Website build and ongoing updating through CMS interface (SilverPop, Umbraco, Slices)
    * Managing localisation projects, content marketing, direct mail
    * Production of marketing collateral, emails, event materials, organising/producing photo shoots
    * Liaising with clients on a daily basis, developing strong relationships
    * Attending meetings/briefings, briefing creative teams, ensuring project milestones are met
    * Demonstrating strategic skills and assisting with planning requirements
    * Organising estimates and invoices, as well as managing suppliers

  • Steigenberger Hotels Group - Marketing Assistant

    2010 - 2011 * Responsible for design, development, implementation and supervision of in-house and regional marketing activities, efficiency measurement and evaluation
    * Conception of print material (organising photo shoots, copywriting, editing, manage third party agency, translation German - English)
    * E-marketing (social media, website updates), direct marketing (mailings, newsletters, vouchers)
    * Success evaluation of marketing activities and strategy recalibration
    * Joint responsibility for marketing budget with Sales department
    * Implementation/supervision of companywide CI/CD modification
    * PR, networking, press event organisation, ads supervision, barter agreements

Formations

  • King'S College London (Londres)

    Londres 2011 - 2012 Master of Science

    This programme enhanced my ability to critically analyse strategic international marketing issues and helped me gain a thorough understanding of the theory and practice of international marketing strategies. Approved by the Chartered Institute of Marketing, it allowed me to understand how to apply theoretical knowledge in a practical environment.

    Relevant modules:
    * International Advert

  • University Of Hohenheim (Stuttgart)

    Stuttgart 2007 - 2010 Bachelor of Science

    Information Processing, Communication Theories, Journalism, Media Systems,
    Research Methods, Business and Economics, Advertising, Public Relations,
    Interactive Media and Online Communication

  • Parler-Gymnasium (Schwäbisch Gmünd)

    Schwäbisch Gmünd 1998 - 2007 Baccalaureate Degree

    German Abitur (A-levels/Total grade 1,7 (equivalent to A-)
    Main modules: Mathematics (A); German (B); English (A); Music (A)

Réseau

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