Anna LECOMTE

En résumé

Entreprises

• Pepeliaev Group, Russian Law Firm - Business development manager

  2013 - 2015 Business Development & Marketing Strategy:
  - Business expansion: through new clients; new markets; new schemes of collaborating; new sales channels; launch of new products/services
  - Marketing project planning and execution: project evaluation; costs estimation; action plan
  - CRM & loyalty programs
  - Target marketing & benchmarking
  - Commercial proposals and tenders
  
  Analysis of commercial results:
  - Analysis of the data: clients portfolio; competitors; team performance; operational impacts
  - Improvement of inefficiency and change management
  - Market research: trends and forecasts; competitive environment; PESTLE
  - Project evaluation: SWOT; profitability (i.e. margins, costs, break-even); clients’ satisfaction
  - Reporting

• Pepeliaev Group, Russian Law Firm - Marketing Business Analyst

  2011 - 2013 - Data analysis: by product; by clients segment; by region; by team; by manager
  - Studies of the operational impacts: effects of joint campagnes with partners
  - Benchmarking
  - Target marketing: segmentation; differentiated marketing strategy development; loyalty programs

• Pepeliaev Group, Russian Law Firm - Junior Associate

  2009 - 2011 - Marketing communication: brochures, proposals, e-marketing
  - Customers data base management
  - Coordination of marketing researches: i.e. brand awareness / brand recognition

Formations

• Canterbury Christ Church University (Canterbury)

  Canterbury 2008 - 2008 International Exchange Program - International Business

• Kedge Business School (Marseille)

  Marseille 2007 - 2007 International Exchange Program - International Management

• Russian State University Of Trade And Economics RSUTE (Moscow)

  Moscow 2004 - 2009 Faculty of International Trade
  CGPA of 4.85/5.00, Diploma with Honours