Anne-Charlotte LEFEBVRE

En résumé

Entreprises

• Sofitel Ajaccio - Seminars and Banquets Sales Coordinator

  2013 - 2013 As the Seminars & Banquets Sales Coordinator, I was in charge of the sales, organization and smooth running of events in the hotel.
  This position encompassed the following activities:
  
  •Customer relation
 :
  Developed close relationships with customers

  Ensured a high standard of service for customers for the meetings and events offered

  Welcomed customers and helped foster loyalty

  Remained with the customer throughout the whole event, ensuring that it runs smoothly.
  
  •Sales :
  Helped increase the department's revenue

  Respected the sale strategy and budget

  Prepared the department‘s invoices

  Checked customers' solvability and billing process


  
  •Professional techniques :
  Had a thorough knowledge of the hotel's seminars and meetings offered

  Drawn up instructions for the event and sent them to every department involved

  Managed and updated the customer database

  Ensured that services were of a high standard with the customer
 after the meeting

  Set up and organised the service that had been sold
  
  •Commercial :
  Made suggestions for sales initiatives

  Followed up sales and marketing actions for my sector

  Monitored competition in the local area 

  Prepared a personalized sales proposal within 24 hours
  

• Belambra - Marketing Operations Coordinator

  Bourg-la-Reine 2012 - 2012 As the Marketing Operations Coordinator, I was responsible for sending and managing direct marketing campaigns to drive customer engagement and increase sales (BtoC & BtoB / Clients & Prospects).
  This position encompassed the following activities:
  
  •Online:
  Planned, overseen and executed several dynamic emails (promotion, season opener, new product launch, etc.) and triggered emails (visits, clicks, from submissions, inactive leads, shopping cart abandon, etc.)
  Built, tested and deployed email campaigns, verifying copy, layout, links, and dynamic content as well as assessing and addressing any spam risks.
  Managed list segmentation and developed customer segmentation strategies to increase engagement and retention and to get the right message to the right person at the right time.
  Owned all metrics, including deliverability, opens, and clicks, and used results to drive future action
  
  •Offline:
  One-off operations: flyers, posters, stickers, …
  Validated information used in catalogues with creative agency
  

• Groupe SIA - Market Research Analyst

  Douai 2011 - 2011 As the Market Researcher, I was responsible for helping the company understand what products potential customers want, where, at what price, …
  This position encompassed the following activities:
  
  •Collected and analysed external and internal data and information that was valuable to the development of the company (consumer demographics, preferences, needs and buying habits, evaluation of the positioning of the competitors, etc.)
  
  •Suggested some recommendations that helped the company to identify new business opportunities
  
  •Conducted clients satisfaction surveys: segmented customers (age, occupation, family situation, etc.), strategic reporting

• Secrets d'Eva - Marketing and Event Coordinator

  2010 - 2010 As the Event & Marketing Coordinator, I was in charge of the planning and execution of key complex event: the Paris International Lingerie trade show.
  This position encompassed the following activities:
  
  •Planed, developed and managed the event: negotiated and managed services with vendors, including catering, sponsors, entertainment, etc.
  
  •Prepared budget and forecast
  
  •Represented the company at the event
  
  •Developed and executed event communication plans and all events communications deliverables for clients and prospects
  
  •Contributed to general communication and branding statements, including content creation and management, brochures, newsletters, social media, etc. and developed new communication channels online and offline, measured and evaluated success.

• Pirobloc Barcelone - Assistant export Manager

  2009 - 2009 As the Assistant Export Manager, I served as intermediaries between foreign buyers and the company.
  My main objectives were:
  
  •Found buyers internationally for the company - telephone prospecting: ongoing construction hotels in Europe and North America
  
  •Coordinated the international shipment of goods: ensured compliance with foreign government laws and regulations (paperwork)
  

Formations

• INSEEC (Paris)

  Paris 2012 - 2013 Master 2

• Ecole Supérieure De Commerce

  Croix 2008 - 2012 Marketing

• Lycée Notre Dame De Grace

  Cambrai 2003 - 2006 Bac Scientifique

Réseau

• Anissa TIRGOUINE

• Caroline SEGARD

• Daphnée ZAHARY

• Emmanuelle LANTHIEZ

• Guilain THOMAS

• Guillaume LEMPEREUR

• Kadiatou SULTAN

• Mathieu DHORDAIN

• Myriam MEDOUR

• Romain STANDAERT