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MARKS & SPENCER
- Social Media Manager International
Paris
2012 - 2016
Definition and implementation of a social media strategy and roadmap for M&S owned businesses and franchisees – 30 countries, including Ireland, France, China, India, Russia, UAE...
M&S corporate website for franchisees (non-transactional, 27 websites) : management of 1 marketing executive
►M&S Social media platforms structured and harmonized in 30 countries.
►Facebook Global pages and Business Manager launch
►Support on social activity opening for 15 territories, reaching total of 2 M social community by 2016
►Wildfire and Percolate (Social CMS tools) rolled out internationally, international social editorial calendar, applications and campaigns built centrally and pushed
►Customer services monitoring set-up and plugged for Europe (Conversocial)
► More than 50 international calls conducted, 4 sets of social media guidelines, 5 international marketing conferences ►Creation and animation of the social Media International hub, as well as a European editorial calendar and a Yammer hub
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Thomas Cook Voyages
- Head of Communications
2011 - 2012
Managing a team of two Communications Officers
Achievements and results : insourcing the external communication activity, increased Thomas Cook media exposure by 30% within 6 months, new impulse of the internal comms communication plan
►Reorganization of the communications activity following the Comms Manager departure and insourcing the communication activity after breaking contract with the PR agency. PR tools implementation: “Datapresse” and “Argus de la Presse” platforms, launch of the corporate website, social media strategy and implementation initiated.
►Crisis intervention: Part of the cellule crisis during the Tunisia and Egypt crisis, ►Implementation of a new internal communication plan, Intranet enhancements, ►Main events: 2 press conferences in Paris (sept 10 and jan 11) ; Employees annual seminar (450 employees in Djerba, oct 11)
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Thomas cook
- Social Media Manager Europe
2011 - 2013
Definition and implementation of a social media strategy and roadmap across Europe for Thomas Cook Online.
Social media POC for EU: Management of the social media team in the UK and dotted line with the community managers in the other countries. Organization of international workshops and weekly calls with social stakeholders.
►Definition and implementation of social media guidelines and best practices across Thomas Cook Group.
►Organization and set-up of a social media virtual team across Europe, alongside with a framework and process for performance measurement and ongoing optimization of social media activity
►Development of Facebook, Twitter, Google +, YouTube and Pinterest strategy across EU, and implementation of social plugins into transactional platforms.
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AOL Europe
- European Communications Manager
Neuilly sur Seine
2008 - 2010
Part of the European Corporate Communications team, reporting to AOL Europe Corporate Communications VP
Responsibilities: Company’s strategy and culture promotion; Sole responsibility of the internal corporate communications activities across Europe, interface and point of contact between the US teams and the European countries: UK, France and Germany.
Participation in the transition and reorganisation management in a fluid environment
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AOL France
- Communications Manager
Neuilly sur Seine
2003 - 2008
Responsibilities: Internal and external events, Trade and corporate press relations, Internal Communication
Leading AOL France events (from 30 to 1000 pers.): internal parties and all-hands, seminars and off-sites, AOLbox launch (Palais de Tokyo, 1200 pers., Oct. 2005), partner and customer events (conferences, public relation events, VIP week-end), business and trade show events (IAB, EBG).
Management of journalist contacts and requests, press releases and press book, press conferences, managing PR agencies and coordinating with the AOL Europe communication team.
Responsible for the conception and integration of the internal communication plan: internal tools (Intranet, newsletter, e-mails), company strategy and culture promotion.
Online communication - Project manager of the dedicated site supporting the launch of the co-branded portal Neuf-AOL, and of the new AOL France corporate site.
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Territoires and Co - Communications agency
- Communications Officer
2002 - 2003
Main budgets: Carrefour, Air Liquide, Medef. In charge of events, communication tools, press relations.
Main event: International forum of brands Empreintes 2003 - programming and content, speakers approach, press relations, logistic coordination, material supports and attendees facilities.
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Service d'information du gouvernement
- Press Analyst
2001 - 2001
