Anne KNOOP

En résumé

Entreprises

• Anne Knoop Consultancy - Marketing, Export and Business Development Consultant

  2016 - maintenant Founded my own company Anne Knoop Consultancy at the beginning of 2016. Anne Knoop Consultancy (AKC) offers international business development and marketing consultancy. The goal is to make you feel guided and supported in unfamiliar regions and countries by offering effective marketing and export advice.
  
  AKC provides businesses with thorough market research and valuable insights, as well as fostering international alliances that accelerate business operations in foreign markets. Simultaneously, the firm offers a wide array of marketing solutions tailored to your needs. Meaning the execution of offline and online marketing, comprising of strategic (re)positioning, content development and creative concepts and branding in collaboration with its international partners.

• Deltastar Nutrients - Marketing and Business Development France

  2016 - maintenant For over 20 years, DeltaStar Nutrients has been importing a broad range of high quality nutritional supplements from the United States. The entire assortment consists of 1.500 products, and includes the renowned brands Nature’s Plus and Allergy Research Group together with house brand Vitaplex. All products have been selected carefully in containing the highest dose of vital substances and are therefore perfectly suitable for orthomolecular therapy. DeltaStar Nutrients aims at health professionals, their clients and others that are interested in boosting health in a natural way.
  

• B.Braun Medicals - Marketing Assistant

  2014 - 2014 Marketing Assistant for product- and sales managers in
  * Main tasks: organise events, national and international (conferences, factory visits, business trips) involved close cooperation with product- and sales managers. ;
  * Translation of promotional materials: Dutch, English and French. ;
  * Create promotional materials and carry out administrative tasks.

• DeeDee Plastics BV - Inside Sales Representative

  2014 - 2014 Temporary position to replace the Account Manager France.
  
  * Tasks included contact with existing clients, making offers, provide information to prospects and carrying out of administrative tasks. ;
  * Recommendations on how to improve the online presence.

• FullFact BV - Marketing Executive

  2012 - 2014 90% (International) Marketing
  * Contribution to the FullFact strategy by developing a marketing plan, both offline as online. ;
  * Managing, improving and creating marketing instruments such as leaflets, brochures, client cases, newsletters etc. ;
  * Monitoring and evaluation of (online) marketing campaigns. ;
  * Developing/writing commercial content and translations. ;
  * Conducting market research for optimizing marketing campaigns. ;
  * Organizing FullFact events (round table sessions, user days etc) and attend commercial events such as seminars, conferences and fairs. ;
  * Search engine optimization and advertising by using Google Adwords and Google Analytics. ;
  * PR and maintain network with the stakeholders as well as select (media) partners.
  
  10% (International) Sales
  
  * Contact with small manufacturing companies and multinationals (Heinz, BOEING, GSK, etc). ;
  * Assist the Int'l Sales Manager with the sales process (qualify leads, create proposals, presentations, follow-up, etc.). ;
  * Knowledge of OEE and Continuous Improvement methods (Lean, Six Sigma)

• Philips - Market Research

  Suresnes 2012 - 2012 Active at the department of Sustainability, Standards & Regulations,
  * Research on how to recycle LED lamps. ;
  * Communication plan to increase the brand value of Philips in France. ;
  * Research conducted in Paris, France.

• Transfer Latin Business Consultancy ( in Paris) - Junior Consultant

  2010 - 2011 * Organisation of two trade missions: Biofood and Medical Devices and Elderly care. ;
  * Market research and trade missions for individual clients. ;
  * Creation of marketing tools such as brochures and newsletters. ;
  * Approaching French prospects via telephone (cold acquisition). ;
  * Contact with Dutch -and French clients.
  * Translations in French and English.

Formations

• University Of Nottingham (Nottingham)

  Nottingham 2014 - 2015 Master of Arts
  
  Thesis on The Alice B. Toklas Cookbook. Title: High Sensuous Engagement and Aesthetic Pleasures in The Alice B. Toklas Cookbook (Merit).
  
  Specialized in foodways, aesthetics, the avant-garde art movement in Paris (1910-1930), Alice B. Toklas and Gertrude Stein, the culinary history of France and the contemporary American food culture.

• Hogeschool Van Utrecht (Utrecht)

  Utrecht 2011 - 2011 Bachelors Degree in American Studies (minor)
  
  American Studies in Advanced English - Minor/Bachelor
  Covering the following subjects about the USA:
  - Literature;
  - Religions;
  - Travel;
  - Government;
  - Writing;
  - History;
  - Arts;
  - Politics.

• Dundalk Institute Of Technology (Dundalk)

  Dundalk 2009 - 2009 Bachelors Degree ( a semester abroad)
  
  International Business - one semester abroad/Bachelor
  Covering the following subjects about the USA:
  - Literature;
  - Religions;
  - Travel;
  - Government;
  - Writing;
  - History;
  - Arts;
  - Politics.

• AVANS HOGESCHOOL (Den Bosch)

  Den Bosch 2007 - 2012 Bachelors Degree in International Business and Languages
  
  - Skilled in three languages (English, Spanish, French);
  - Dealing with cultural differences;
  - International market research;
  - Export plan;
  - Internal and external analyses;
  - Business plan;
  - International marketing communication;
  - International promotion plan;
  - Trade missions;
  - Sales.

Réseau

• Mélanie DENOYELLE

  SARL Ferrieres Thermelec (Moissac)