SEEDS has been founded by 2 brand experts, merging their complementary skills & personalities to build open-minding solutions
Véronica : the psychologist marketer
12 years in strategic cosmetic marketing (L’OREAL, URBAN DECAY, YVES ROCHER) she is also psychologist specialized in psycho-sociology
Anne : the brand from every angle
18 years of consulting in advertising, branding & packaging agencies, she knows how to build and bring alive powerful ideas.
Scope of work...
...BRAND INSPIRATION
From the analysis of the big picture of your playing field
to the definition of brand opportunities in terms of
> market positioning,
> consumer need gaps,
> product offer,
> innovation
...STRATEGIC THINKING
From an inspiring point of view on a specific brand concern to the (re)definition of your brand platform, brand statement, product portfolio architecture
...RESEARCH CONSULTANCY
From the coordination of quantitative market & consumer surveys to developing & conducting exploratory qualitative researches:
> Consumer groups
> Interviews,
> Ethnography,
> On line forums
> ‘Consumers-cross-experts’ workshop
CB'a Brand Vision & Design Solutions
- Consultant Director
Levallois-Perret2003 - 2012Team manager of 5 persons for branding and packaging developments (local & international FMCG key players)
Strategic consulting for CB'a Turkey and CB'a Dubaï
Coordination of global brand management (branding, web design, marketing services)
2008 – 2012 Consultant Director
2003 – 2007 Account Director
D'Arcy / Leo Burnett
- Account manager
1997 - 2002Management of local & European FMCG key accounts : from strategic thinking to production process
Mars Confectionery, main meal & petfood
Amora, Bongrain, La Martiniquaise
