Anthea MISSY

En résumé

Entreprises

• Arts - Artist

  Paris 2013 - maintenant Street art, Graffiti, painting, drawing, video, social media and digital marketing, live performances, events, exhibitions, design and promotion, from scratch to realization.
  
  http://antheamissy.com

• Samsonite Europe - Junior Category Manager Sofside Europe

  PARIS 2 2011 - 2012 Décembre 2011 - maintenant
  
  - Under the supervision of the Category Director, define the marketing mix for the new products to respond to the consumer needs.
  - Analyse performances of the assortment and recommend actions to improve sales.
  - Support the Category Director in defining the correct price settings for the assigned category of products in line with the company strategy and competition.
  - Work closely with the Forecasting and Planning team.
  - Constantly gather and support analysis of relevant market and competition data (product + communication + trade programs + margin structure) to anticipate the consumer needs and ensure correct market positioning.
  - Write feasible marketing briefs.
  - Actively participate in the product development cycle, from design to prototype and sample production.
  - Support the communication team in developing attractive promotional material.
  - Prepare transparent reports requested by the Category Director.
  - Give full general support to Category Director.
  - Develop and maintain relationships with affiliates and top management.
  - Constantly act as a key innovation player, in collaboration with R&D & Design office.

• Levi Strauss & Co - Product management assistant - Women Tops & Bottoms Eruope

  2010 - 2011 october 2010 - november 2011
  
  - Analysis of the paneuropean volumes of Tops and Bottoms lines at different levels: product categories, subcategories, prices, retail channels, best/worst sellers, KPIs.
  - Line plan denim dresses Spring summer 12: set-up, updates, performance analyses of the subcategory (excel and Davinci), together with contacts with key relationships within Merchandising, Design, Development and Retail departments.
  - Studies on competition and market potentials for different bottoms and tops line extensions intitatives with respect of quantitative and qualitative aspects: swot, price brackets, volume & value potentials with strategic recommendations on product strategy (price positionning, split by category, styles,colour casts, fabrics, sundries, etc..)
  - Build up of other product management decision making tools.

• Phoenix It Services France - MARKETING JUNIOR PROJECT MANAGER – Web Creative Writer

  2009 - 2009 Intern: july 2009 – september 2009
  
  Create the content of the Phoenix It Services France website:
  Data collection from non-existing written data by organizing, meetings, manage relations with the communication agency Pole Image.
  Write all the website content within feedback iterative process from meetings and personal data research and collection.
  Create homogenate communication tools reflecting a unique identity: brochure, PowerPoint presentations, mail pattern and signatures.
  Manage employees to collect data by involving them: mailing, events such as a competition to find the new name of the intranet, day-to-day relations).
  Organize and lead meetings with 26 employees on the brand's idendentity: values, company’s competencies, and quality...
  
  http://www.phoenixitservices.fr

• AREAS Assurances - MARKETING ASSISTANT – Market Studies & Direct Marketing

  2007 - 2007 Intern: march 2007 – may 2007
  
  Transport insurance-products development:
  Create new brochures; study the market from existing data and other sources collection (internet databases, market studies, specialized press) with written study market report.
  Develop sales strategy and tools to focus and create loyalty with the targets on product niches, create a portfolio of new partners to approach with commercial Internet databases.
  
  Professional clients portfolio development:
  Create a phone process to optimize phone calls.
  Contact the existing and potential customers collect data on them.
  Organize appointments between the customers/prospects and CEO.
  Evaluate returns with excel statistical tables.

Formations

• Sup De Co Montpellier

  Montpellier maintenant

• Université Libre De Bruxelles (Bruxelles)

  Bruxelles 2009 - 2010 ex. VLEKHO Université Catholique de Louvain
  
  International Management & Marketing Majors

• Ecole Supérieure De Commerce

  Montpellier 2008 - 2011 Groupe Sup de Co Montpellier

• Université Metz

  Metz 2006 - 2008

Réseau

• Dorine RATSAMY

• Fouad LASLAH

• Hélène FERY

• Léo BURRUS

• Mallaurie MULCIBA

• Marc PAGNO

• Marjolaine BERT

• Marjorie LAYEUL

• Pierre-Jean BEAUX

• Thelisson ANNE-SOPHIE