-
Groupe Autajon
- Account Sales Coordinator Leader
Montélimar
2018 - maintenant
Managing a team of 6 Account Sales Coordinators.
-
GROUPE AUTAJON
- Project Coordinator
Montélimar
2016 - maintenant
Project Coordinator at AUTAJON PACKAGING BOSTON.
-
GROUPE AUTAJON
- Account Manager (France and USA)
Montélimar
2015 - maintenant
-
MAZARINE
- International Key Account Manager
2014 - 2015
• Full management of an international premium/luxury client portfolio (mainly for wine & spirits, perfume, cosmetics, hotels).
• Responsible for full projects development (including commercial, operational and creative management), from the brief to the launch on the market concerning:
- Brand identity
- Volume and graphic design (product and packaging)
- Limited editions
- POS materials, merchandizing
- On/off trade animation, retail experience, service rituals
- Advertising and key visuals
- Mock ups, functional prototypes and materials/tools for consumers tests
• Answer to calls for tender.
• Brief of the creative internal studio team, coordination of brief elements, orientation and follow-up of the creative process until the production.
• Recommendation on brand strategy, competitive benchmark and sectoral/market analysis.
• Financial management of the projects, elaboration of the quotes and of the commercial board, follow-up of the budget, the gross margin and purchases, management of invoicing.
• Responsible for the respect of time of delivery and of the budget (gross margin and profitability).
• Responsible for the set up of internal planning and clients retro planning.
• Leader of the presentations to the clients and the meetings.
• Daily contact with Brand and Product Managers/Directors.
• Management of the business relationship with suppliers and responsible for customers’ loyalty.
• Coordination of 2 Assistants Project Manager.
=> Main clients:
Bollinger, Cheval Noir, Hennessy, La Mauny, Piper Heidsieck, Rémy Cointreau, The Dalmore, The Macallan.
-
QSLD - Qu'on Se Le Dise
- Project Manager
2012 - 2014
• Management of an international premium/luxury client portfolio (mainly for wine & spirits, perfume, cosmetics, delicatessen, tobacco) representing a turnover of 480 000 €.
• Responsible for full projects development (including commercial, operational and creative management), from the brief to the launch on the market concerning:
- Brand identity.
- Volume and graphic design (product and packaging).
- Limited editions.
- POS materials, merchandizing.
- On/off trade animation, retail experience, and service rituals.
- Advertising and key visuals.
- Mock ups, functional prototypes and materials/tools for consumers’ tests.
• Recommendation on brand strategy, based on competitive benchmark and sectoral/market analysis, to ensure a coherent distinguished offer and a pertinent positioning on the market, wisely adapted to targeted local consumers.
• Answer to calls for tender.
• Responsible for the brief of the creative internal studio team, coordination of brief elements, orientation and follow-up of the creative process until the production.
• Leader of the presentations to the client.
• Responsible for the respect of time of delivery and of the budget (gross margin and profitability).
• Responsible for the set up of internal planning and for clients’ retro planning.
• Responsible for technical feasibility and the challenge of innovative processes.
• Financial management of the projects, elaboration of the quotes and of the commercial board, follow-up of the budget, the gross margin and purchases, management of invoicing.
• Ensure commercial development of clients’ portfolio, customers’ loyalty and negotiations with clients and suppliers.
• Daily contact with Brand and Product Managers/Directors.
• Direct management of 1 Assistant Project Manager and 1 Assistant Sales Representative.
=> Main clients:
- Wine & Spirit: Champagne Devaux, Piper Heidsieck, Ricard, Stolichnaya, Veuve Clicquot.
- Perfume & Cosmetic: Esprit, Mercedes-Benz, Nocibé, Pierre Cardin.
-
Unilever
- Marketing Manager Assistant (Brand Development Europe) Axe/Lynx Hair
Rueil-Malmaison
2011 - 2012
• Key support in fast track execution of 2012 Axe Hair deployment and launch in 10 European countries (budget: 30 million € A&P).
• Active implication in the functional teamwork (with R&D, Supply Chain and Procurement) to deliver the complete range of 14 products adapted to each local market and retailers (in terms of format, image, price, discourse, technical and legal specificities).
• Complete lead on the design process for the labels, POS-M, POS-A and artworks creation with PMA and design agency Diadéis (for 6 shampoos & 7 styling innovations including 2 high premium products).
• Deeply involved in the development of European promotional kits and materials including the key visual and digital assets (follow-up with advertising agencies of promotional videos of the products for local teams).
• Active support in quality research process by leading qualitative interviews with target consumers.
• Developed deep understanding in styling and wash & care from 15 to 35 male target consumer insights.
• Provided fact book based on market trends and data analysis of product performances and market dynamic.
-
Brandimage Desgrippes & Laga
- Beauty Brand Strategist Assistant
2010 - 2010
• Key support in project management for a portfolio of international beauty and luxury brands (from the brief to the launch on the market) concerning:
- Brand identity.
- Volume and graphic design (product and packaging).
- Limited editions.
- POS materials, merchandizing.
- On/off trade animation, retail experience, and service rituals.
- Advertising and key visuals.
- Mock ups, functional prototypes and materials/tools for consumers’ tests.
• In charge of the brief of the creative team, follow-up of the projects with the designers of the internal studio, coordination of the teams (internal and external partners).
• Responsible for the redaction of clients’ presentations and strong involvement in meetings with the clients.
• Daily contact with Brand and Product Managers.
• Reflexion on brand identity, on brand positioning and on new product/packaging development, followed by strong strategic recommendations for the clients to ensure a coherent distinguished offer and a pertinent positioning on the market, wisely adapted to targeted local consumers.
• Provided a monthly report and recommendations identifying market opportunities through trend analysis and competitive intelligence.
=> Main projects:
- Bourjois (Ecoute Ta Nature): creation of a new positioning, relifting of the brand identity and of the packaging.
- KPSS Goldwell (Colorance, Garden of Eden): relifting of the packaging and creation of a new concept of product for hair colouring.
- Liérac: relifting of brand identity, ranges, packaging and merchandising.
- Palmers (P2): creation of a new positioning, relifting of brand identity, and restructuration of the ranges.
- Phyto: relifting of brand identity, ranges, packaging and merchandising.
- Van Cleef & Arpels (California collection): creation of a new perfume and its bottle.
-
Luxe Pack Monaco Trade Fair
- Exhibitor
2009 - 2009
• On the thematic “more magic, less material”:
• Creation and development of the brand concept « ICI: where luxury draws on its magic » that comes to a simpler and more authentic definition of luxury, which is today confronted with the problematic of sustainability in addition to economic stakes. The aim of the brand is to initiate an ethical and sustainable vision of luxury with products that reveal a sincere ancestral and valuable know-how, deeply rooted in the culture and using noble local materials.
• Creation of 3 packaging upholding the values of this brand concept among 20 exhibited during the trade fair.
• Staging and animation of the 76m2 of the exhibition area.
-
Liberty Gift
- Marketing & Commercial Assistant
2008 - 2008
• Responsible for commercial development and project management:
• In charge of commercial prospecting, deeply involved in presentation and commercial meetings.
• Responsible for answering to call tenders and to follow up of the demands.
• Management of orders including quotation, follow up of the planning and coordination of the different stakeholders.
• Direct participation in the update of the catalogue of products and the product database, as well as in the elaboration of commercial tools: sales pitch, technical products descriptions of the ranges of products and promotional materials.
• Responsible for the update of the website and its animation through commercial operations.
• Involved in the follow-up of commercial performance via a monthly sales report and competitive review.
-
The Salvage Company
- Marketing & Commercial Assistant
2006 - 2006
• Responsible for commercial development for high-end furniture and decorative items in Australia and in Europe:
• In charge of commercial prospecting.
• Responsible for market studies and competitive review on the high-end furniture and decoration market.
• Responsible for answering to call tenders, follow up of the demands and of orders.
• Responsible for the update of the website and its animation through commercial operations.
• Direct participation in the update of the catalogue of products and the product database, as well as in the elaboration of commercial tools: technical products descriptions and promotional materials.
• Involved in the follow-up of commercial performance via a monthly sales report, competitive review and pricing analysis.
-
Sidelsky
- Marketing & Commercial Assistant
2005 - 2006
• Responsible for commercial development in Europe:
• In charge of commercial prospecting.
• Responsible for market studies and competitive review.
• Responsible for answering to call tenders, follow up of the demands and of orders.
• Direct participation in the update of the catalogue of products, the product/order/delivery database and the update of the website.
• Involved in the elaboration of commercial tools: sales pitch and technical products descriptions.
• Involved in the follow-up of commercial performance via a monthly sales report, competitive review and pricing analysis.
