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Armandine FRESSER

Barcelona

En résumé

• CREATIVE MERCHANDISING
• INPUT ON RESEARCH & STRATEGY
• COMMERCIAL ARCHITECTURE
• POSM DESIGN
• SCENOGRAPHY
• OUTPOST & WINDOWS ANIMATIONS
• BRAND & VISUAL IDENTITY
• INDUSTRIAL DESIGN BACKGROUND
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• COORDINATION ON GLOBAL PROJECTS
• LINK BETWEEN MULTI–DISCIPLINARY DEPARTMENTS
• ANIMATION OF SUPPLIERS’ NETWORK
• VALUATION OF THE BRAND’ IMAGE
• MANAGEMENT OF SCHEDULE AND THE BUDGETS
• METHOD & ORGANIZATION
• REQUIREMENT FROM GLOBAL TO DETAIL
• LUXURY & INTERNATIONAL EXPERIENCE (ASIA – US – EUROPE)
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✦ CREATIVITY & ENTHUSIASM !
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✭ Experiences in Seoul, SOUTH KOREA and NYC from 2000 to 2006.
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Mes compétences :
Architecture
Coordination
Créativité
Design
Design mobilier
Enthousiasme
Identité de marque
Luxe
Marketing
Merchandising
Parfum
PLV
Trade marketing
Visual Merchandising

Entreprises

  • PUIG FRANCE - Creative Merchandiser Manager (Temporary Image) • Nina Ricci & Paco Rabanne chez PUIG FRANCE

    Barcelona 2011 - maintenant • POSM DESIGN & DEVELOPMENT perfumes Line Extensions & Limited Editions on both brands.
    • VISUAL MERCHANDISING GUIDELINES dedicated to all markets to implement perfectly lines on point of sale (with golden rules, outpost & windows animations simulations, retailtainment activities from concept to detail...).
    • SUPPORT & COORDINATION on all specific countries requests.
    • CREATIVE INPUT on Mktg initiatives (special launches, Mktg plans, special presentations ...)

  • SKALLI - Concept Store / Design & Merchandising Manager

    2009 - 2010 • CONCEPT STORE & MERCHANDISING - Definition, design and application of the new Skalli Identity & merchandising chart (6 stores renovation in Paris / 3 new stores within shopping malls in Paris, Hong-Kong, Sydney)
    • RETAIL CONCEPT – CORNER DESIGN – Standardized furnitures with merchandising implantation for the 10 new corners within Department Stores (Galeries Lafayette & Printemps).
    • IDENTITY - Implementation of a window display program, recasting of the identity, graphic & packaging design.

  • FAUCHON PARIS - Design & Merchandising Manager

    2006 - 2009 • RETAIL CONCEPT – Standardized furnitures with merchandising implantation suggestions adapted to each territory. A self service display offering a great know-how visibility and an efficient products management.
    • ARCHITECTURE – Coordination, implementation & training
    (Tokyo, Hong Kong, Beijing, Kuwait, Qatar, Paris).
    • FUNITURE & CORNER DESIGN – permanent & ephemeral.
    Rationalization of 450 points of sale in 37 countries including 130 for the France-Benelux area.
    • SCENOGRAPHY & PROFESIONNAL EXHIBITIONS – Design, coordination & commercial tools. Booths at Tax Free Cannes & Singapore, Omyague Paris, Top Essence Beijing, SIAL Paris.
    • MERCHANDISING – Creation of an internal merchandising tool for the planning and management of implantations. Application to stores, franchises, selective distribution points as department stores and Duty Free.
    • WINDOW DISPLAY ANIMATIONS – Construction of annual programs for stores with recommandation & training books.

Formations

Réseau

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