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The Coca-Cola Company
- Senior European Marketing Manager
ISSY LES MOULINEAUX
2008 - maintenant
Lead with the European & Global Group Juice Team the development of marketing strategy for Minute Maid/Cappy in conjunction with markets needs: Brand Vision Architecture and brands’ portfolio strategy, innovation pipeline (Cappy Ice Fruit, Whole Press, Limon&Nada, Wellness range), implementation and adaptation of new Global VIS across EU. Responsible for Above-The-Line Strategy and communication development across Europe.
Establish a holistic juice/ Minute Maid strategy in NWEN (120 MioL/64M$) articulating consumer, customer and System perspectives with P&L management. Portfolio optimization through OBPPC. Development and implementation of new brand purpose and communication platform. Define and develop Innovation Strategy and drive key innovation projects (Great Start!, Kids…). Define commercial agenda and facilitate program to develop commercial capabilities. Ensure alignment with key stakeholders F. Ops, Global team, CCE.
Reporting to NWEN Category Marketing Director. Direct management of a brand manager.
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Sara Lee
- International Marketing Manager Coffee Innovations
Villepinte
2005 - 2008
Responsible to initiate Ready-To-Drink Coffee strategy, generate concepts and implement products with international potential. Development of two RTD products (Café Smooth & Café Fresco by Douwe Egberts / Maison du Café) for a European launch in three countries in June 06 (2007 Beverage Innovation Award of best new adult drink). Management & coordination of R&D, research, procurement, co-packer and distribution partners in Horeca (Jet Import in Belgium and France Boissons in France). Development of marketing mix : brand strategy, packaging, advertising and promotional plan. Turnover of 8 M€. Marketing budget: 0.8 M€. Supervised by VP Coffee Innovations. Supervision of two senior brand managers.
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Nestle Waters
- European Marketing Manager Nestlé Aquarel
Issy-les-Moulineaux
2000 - 2005
Brand Champion for the global positioning and strategy within Nestlé Waters brands portfolio and Nestlé. Development & coordination of the Pan-European marketing mix in Belgium, France, Germany, Spain & Portugal. Development of global marketing tools : brand identity, brand essence, TVC, internet/intranet sites, packaging guidelines, Licensing Disney/Warner Bros, Tour de France Sponsoring from 2001 to 2004 (Nestlé Innovation Award, Best Caravan Award), development of a flavoured water range for kids. Roll-Out strategy in Denmark, Hungary, Poland and UK. Total turnover of 77 M€. Marketing budget of 4,6 M€. Supervised by Managing Director. Supervision of two product managers.
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Nestle Waters
- Brand Manager Perrier San Pellegrino Quezac
Issy-les-Moulineaux
1997 - 2000
October 99-August 00, Senior Product Manager PERRIER, France
Recommendation & implementation of the French marketing mix. Implementation of limited edition 2000 bottles, Sponsoring of Roland Garros & Francofolies (music festival). Event-related sampling. Trendy bar animations. Range restructuring. Media Strategy. Partnership with Habitat. Partnerships with alcoholic drinks brands. Budget 15 M€. Supervised by Marketing Director France. Supervision of a product manager and two assistants.
- May 98-September 99, Product Manager QUEZAC-SAN PELLEGRINO, France
Elaboration & implementation of the brand marketing mix, Development & launch of Quézac 33 cl, San Pellegrino TV campaign, Loyalty & direct marketing operations, Press Releases. Budget 9 M€. Supervision of an assistant.
In charge of multi-brands operations for the Horeca market with Perrier-Vittel-San Pellegrino : 8th edition of Concours Capsules, elaboration of a trade print campaign.
- April 97-April 98, Product Manager FU by PERRIER (soft drink), France
Elaboration & implementation of promotional and event-related operations in Horeca, poster campaign. Product development. Budget 4,6 M€.
In charge of Perrier brand promotional operations: « Offrez-vous la Boutique » (loyalty operation), Roland Garros, Francofolies.
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Publicis
- Senior Account Executive
Paris
1996 - 1997
RENAULT (Laguna, Safrane, Club Affaires Renault), strategic recommendations, creative brief & execution of multi-media campaigns, competitive analysis.
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Euro RSCG
- Account Executive
PUTEAUX
1993 - 1996
LU (Hello!, Petit Ecolier, Dinosaurus), KRONENBOURG Breweries (Kanterbräu, Gold, Product development), Taureau Ailé (rice brand), Rhône Poulenc Privatization campaign (Effie Award). Strategic recommendations, brands positioning, competitive analysis, brief & execution of multi-media campaigns.
